Browsing by Author "Bambale, A.J."

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    Eliciting OCB through Human Resource Management Practices: Review of the Extant Literature
    (2011) Bambale, A.J.; Shamsudin, F.M.; Subramaniam, C.
    This paper is an attempt to gather various organizational factors identified to have influence in eliciting OCB. This paper is a content analysis that provided a comprehensive and updated development about numerous organizational factors that positively affect employees which in turn elicit OCB. The paper has identified several HRM practices that positively affect OCB in different organizational contexts. HR practices including conducive work atmosphere, equity, empowerment, training and development, job description, socialization, evaluation and rewards were among important HRM practices reported to have positive impact on employee work attitudes and behaviors. These HR practices were demonstrated to influence job satisfaction, commitment, and eventually OCB. The paper is significant to both the theory and practice of HRM. Theoretically, the paper has provided an updated framework for understanding theoretical contributions of various authors to the development of the subject areas of HRM and OCB. This paper has also provided insights for further theory development of both HRM and OCB. Practically, this paper has unveiled updated information concerning HR practices that enhance OCB performance. This paper provided insights into new research directions for further development of HRM theory and practice.
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    Understanding Significant Relationships between Organizational Citizenship Behavior (OCB) and Marketing Function
    (2011) Bambale, A.J.
    This is a literature based paper that attempts to make contribution in to organizational citizenship behaviors (OCB) and Marketing literatures by providing up to date literature on the relationship between the two important research areas. Organizational citizenship behavior (OCB) has contributed tremendously to the marketing field through enhancing service quality, customer satisfaction and organizational effectiveness. Many well-understood forces, such as globalization, technology, fierce competition and increasing complexity in customer demand have compelled marketing organizations to become more innovative in their marketing activities and more sensitive to their marketing employees for them to survive and thrive. OCB is a recent development in the marketing profession and has positively affected service delivery and organizational effectiveness. This paper reviews relevant OCB and marketing literatures and has provided useful insights on the current development on the marketing-OCB relationships as well as research update in the two areas. Subsequently this paper has discussed important implications for future research and professional practice regarding the OCB-marketing relationships.