Browsing by Author "Bandara, H.G.K.N."

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    Entrepreneurship Development as a Strategy for Expansion of Employment Opportunities in the Rural Sector (With Special Reference to Kurunegala District)
    (International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2019) Bandara, H.G.K.N.
    Despite the fact that the past successive governments of Sri Lanka have been attempted to address the issue of rural unemployment through different strategies, unemployment and underemployment rates as well as the dependent population are still high in the rural sector of Sri Lanka. The salient feature of this problem is that the rate of unemployment and underemployment among the educated youth is higher than that of other groups. It is widely believed that Entrepreneurship development is a strategy that could support to overcome the persistent problem of unemployment in rural economies. Therefore, the present study focuses on the matter of how far successful Entrepreneurship Development programs that are being operated in Sri Lanka in coping with the problem of rural unemployment. The objectives of this study were, to identify the nature of unemployment in the rural Sri Lanka and to make a methodical assessment of the contribution of Entrepreneurship development programs with regard to the reduction of rural unemployment and underemployment. The relevant primary data for the study were collected through a field survey. Two structured questionnaires were employed to collect primary data from the selected sample. Secondary data were collected through a number of sources; mainly from the official publications of government departments and institutions. The sample was selected from the Kurunegala District and the sample included both unemployed and underemployed persons as well as young educated entrepreneurs who are in the Kurunegala District. Collected data were analyzed with the help of basic statistical methods such as percentages, tables, graphs and measures of central tendency. The study reveals that though there are many Entrepreneurship development programs have been implemented by the government of Sri Lanka, such programs have not been successful in dealing with the problem of rural unemployment due to lack of having proper awareness of the concept and insight into the matter. Therefore, Entrepreneurship Development programs should be designed in order to meet the needs of young, unemployed persons in the rural sector.
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    Identification of Constraints for Regional Economic Cooperation though South Asian Association for Regional Cooperation (SAARC)
    (Research Symposium 2010 - Faculty of Graduate Studies, University of Kelaniya, 2010) Gunasena, J.T.; Chathuranga, C.D.; Bandara, H.G.K.N.
    Identification of constraints for economic cooperation in South Asia had been the main research issue that is discussed in this paper. One of the objectives of the research is to identify possible solutions to overcome these constraints. To attain this purpose secondary data had been analyzed using SWOT method and research findings revealed several constraints those adversely affect economic cooperation in South Asia. Prevailing political contradictions, especially between India and Pakistan is not conducive for better economic cooperation. South Asian countries heavily depend on the developed nations technology and industrial products. They still export agricultural commodities and industrial raw materials. Most countries in the region suffer from adverse balance of payments and serious debt burdens. Lack of effective information system among member states has caused many economic contortions where the exporters are ignorant of the importers who will demand their products and importers do not know about their suppliers within the region. Economic domination by India makes smaller countries fear that India will expand at the expense of their economies. All member countries produce same kind of export products in both agricultural and industrial sector. India competes with Bangladesh for Jute Goods and with Sri Lanka for cotton and cotton textiles. Pakistan competes with India for rice in the world market. When consider the trade agreements signed by the member states the most of the export products which were granted tariff concessions are not produced domestically or not traded by the member countries in large scale and preference has not been given to the products that are being traded on large scale. Regional cooperation may not find concrete solutions of national and regional problems of all members, but they can create favorable climate for finding out such solutions. All member states should work at this aim to attain better economic progress in the region.
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    A study on Marketing Deficiencies of the Small Business in Sri Lanka. (An Empirical study of Small Business in the Galgamuwa Area in Kurunegala District)
    (Research Symposium 2010 - Faculty of Graduate Studies, University of Kelaniya, 2010) Udayanga, H.K.; Bandara, H.G.K.N.
    Small businesses have been recognized as an important strategic sector for generating high economic growth and reducing unemployment, inequality and poverty. Today, we can see a trend of market orientation in small business firms. This paper discusses the basic marketing deficiencies of small business firms in Sri Lanka with special reference to Galgamuwa area in Kurunegala district. Then main research problem was to identify Marketing Deficiencies in the small business firms related to customer need identification, goods & service production, branding, packaging, pricing, promotion, distribution & selling .Data was collected through both primary & secondary sources. Primary data was gathered by administrating a structured questionnaire by interviewing employees, small business owners, officers of various small business supportive organizations and observing small business firms. For primary data collection, 20 small business owners and 20 employees were selected from the respective areas by using random sampling method. This study found that basic marketing activities such as customer need identification, goods & service production, branding, packaging, pricing, promotion; distribution & selling are not properly practiced in most of the small business firms. Thus, most small business firms do not have a proper marketing plan for future development as a viable business. So, Small business lacks proper customer needs & wants identification, maintaining poor product quality management in the production process, poor branding process, inappropriate price setting, lack in practice of promotion, unplanned distribution and selling efforts etc. Therefore, most of the small business firms do not function profitably due to lack of planning of proper marketing strategies. Further, small businessmen can not realize their deficiencies within their practice. This paper concludes that the growth of small business can be developed by excellent marketing practices in the small business firms in Galgamuwa area in Sri Lanka.
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