Browsing by Author "Begam, A.M.R."

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    Assessing the Factors Influencing Profitability of Listed Hotels in Sri Lanka
    (Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Begam, A.M.R.
    The purpose of this paper was to investigate the factors influencing profitability of listed hotels in Sri Lanka. This study is significant for the developing country like Sri Lanka as a prominent tourist attraction in south Asian region. Sri Lankan government has identified the Tourism sector as a key growth area in the post-conflict development era, with a target of attracting 2.5 million visitors by 2016. Tourism arrival has increased by 160 % since 2009, as the number of arrival was recorded in 2013 was 1.3 mn compared to 0.5 mn in 2009. However, JLL (2016) report reveals that the Average profit per room (Rev per AR) of the hotel industry was showing a decreasing trend. Hence, the objective of the research is to identify the factors influencing the profitability of listed hotels in Sri Lanka. Findings of this research would be useful for the hoteliers to identify the factors influencing the profitability of the firm. Hoteliers can follow the recommended practices to increase the profitability in the hotels. This research was based on secondary data. Secondary data collection focuses on extracts of financial statements of randomly selected 26 listed hotels for last 3 years, i.e. from 2012 to 2015. Financial ratios and financial variables were used to test applicability of independent variables and hypotheses on dependent variables. This study was tested the degree of influence of the independent variables of operational efficiency, investment in training and development of associates, hotel size, investment in research and development and amount of interest bearing loans on the dependent variable of Profitability of listed hotels. Operational efficiency and amount of interest bearing loans were identified as significant variables of influencing the profitability of the listed hotels.
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    IDENTIFYING THE SUITABLE SUPPLY CHAIN ACTIVITIES FOR THE COST EFFICIENCY OF HOTEL INDUSTRY IN SRI LANKA
    (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Begam, A.M.R.
    Hotel industry as a whole is starting to awaken the activities of value of supply chain for the quality of service and cost reduction aspects. Utility of Supply chain management in the hotel industry is necessary in organizing activities to achieve the target. Nowadays service providing organizations were started focusing on supply chain. After the approximate 30 years of civil war in the country the hotel industry in Sri Lanka is booming of recording 160% of increase in tourists’ arrival in mid of 2016 when comparing to 2011. Better financial performance may boost the foreign direct investment and reinvestment to the industry to serve the increasing demand for the hotel rooms in the country. Suitable cost controlling activities may increase the profit per room. The recent analysis of the growth in hospitality industry in Sri Lanka reveals that the average operational profit per room in hotels are continue to decrease though the room occupancy and revenue are high. This research focuses on identifying the suitable activities of supply chain which helpful in reducing the operational cost while maintaining the service quality. The sample size selected for the study will be 20 managers responsible for Supply chain activities working in the higher, middle and lower levels of management from randomly selected hotels in Sri Lanka. Comparative analysis of the supply chain management of hotel industry of other tourist attraction in Asia is used for the qualitative analysis.