Browsing by Author "Chacko, P. S."

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Effect of Product Evaluation on Purchase Intention toward White Goods: Mediating Role of Country of Origin
(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Chacko, P. S.; Hycinth, F.
Country of Origin has become a significant factor in the era of globalization in the areas pertaining to consumer behavior studies. Country-of-origin (COO) is regarded as an intangible indication that might affect consumers' decision to buy and assess a product. With the rise of global trade and rivalry, COO is regarded as a potent image variable that has been applied to impact competitive positioning and business success of brands. Considering this information, the goal of this study is to determine how the COO affects the purchasing habits of young Indian consumers in purchase of white goods. The present study also investigates the interrelationships between COO, product evaluation and product purchase intention among the consumers of home appliances industry in India. Mediation analysis was used to establish the relationship between the three variables and the study found that product evaluation had a significant effect on consumer purchase intention of white goods via the mediating effect of country of origin.
Reflections on Various Investment Avenues in India: An Empirical Investigation with a Long-Term Perspective.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Joseph, B.; Ramanathan, H. N.; Chacko, P. S.; Abraham, S.
Since the inception of the New Economic Policy in 1991, Indian investors have accessibility to a variety of investment avenues which suit their risk tolerance. Traditionally, the people of India have an affinity to low-risk investment avenues. Indian investors prefer gold as an attractive investment option due to its positive relationship with the uncertainty in inflation. The present study makes an attempt to identify the best individual investment options. The study is focusing on three investment assets – Gold, Government Bonds and Bank Fixed Deposits. The economic reforms in India during 1991 helped the researcher to frame the foundation for the study. The study winds up with an interesting conclusion that even if gold is considered as an attractive and safest investment asset, in reality, it has higher risk and lower return when compared to other investment avenues like bonds and bank fixed deposits.
Use of Social Media in Professional Education: A Cross-Sectional Study among Teachers in India and Sri Lanka.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Kurian, S.; De Alwis, A. C.; Padmasiri, M. K. D.; Ramanathan, H. N.; Chacko, P. S.
Teachers are sophisticated users of social media. Although the faculty personal use of social media has shown ever-increasing trend the professional use of social media has lagged somewhat behind. A majority of faculty now uses social media in a professional context (including all aspects of their profession outside of teaching). The number of teachers who use social media in the classroom still does not represent a majority. They refer to different sites to match their varying personal, professional, and teaching needs. In general, they see considerable potential in the application of social media and technology to their teaching, but not without a number of serious barriers. Thus, the purpose of this paper is to investigate the effects of performance expectancy, effort expectancy, social influence and facilitating conditions of acceptance of social media in teaching and learning activities and the barriers that inhibit the minds of the management faculty in the use of it. The results indicate a positive inclination among teachers towards the use of social media for teaching-learning purposes with each of the indicator variables, performance expectancy, effort expectancy, social influence and facilitating conditions measuring higher than the benchmark. The dominant factor which emerged as a barrier to the usage of social media by the teachers was the lack of integration of social media with the learning management system.