Browsing by Author "Dabare, G.C.P."

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Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Weerasiri, R.A.S.; Dabare, G.C.P.
This study examining the factors which influence on purchase intention for men’s Fairness cream products in Sri Lanka”. Today the fairness cream market is a competitive market due to the increase usage of men’s cosmetic products in Sri Lanka. Businesses in Sri Lanka have the opportunity to focus on this market, analyze the market and address the consumer touch points to attract and retain consumers to their business and with their brands. Cosmetics industry is spending billions to attract customers and to increase the loyalty towards their brands without having an idea of factors influencing male consumers to purchase the fairness cream products. To invest this money effectively, businesses should be able to identify the consumer touch points and address them to drive sales. There is no research conducted for the purchasing factors influencing on men’s fairness cream market in Sri Lanka, therefore this research study contributes knowledge to the world. As per research study data it was find out that Brand, Product Quality and Place of distribution has a significant strong uphill positive relationship with purchasing intention of men’s fairness cream products, Price and Promotion have a moderate uphill positive relationship with purchasing intention of men’s fairness cream products. This research provides guidelines to obtain knowledge to identify the most prominent factors influencing the purchase of men’s fairness cream products in Sri Lanka.
Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.
(Department of Marketing Management, University of Kelaniya, 2016) Dabare, G.C.P.; Weerasiri, R.A.S.
Changing life style of Sri Lankan youth has leads to strong demand for Fairness creams in Sri Lanka. Sri Lankan market is gradually creating an environment for Cosmetic market. Based on the trend analysis of the market reputed companies and brands have felt the need for behavioral study to reach men’s consumer market in Sri Lanka. In the Global context researchers has taken place with reference to the men’s grooming products but in Sri Lankan context no researches has taken place to find out the purchasing factors affecting for men’s Fairness cream products. According to the finding of the research, readers able to find out the touch pints towards the men’s Fairness cream products. With the help of this research study business organizations be able to gain knowledge regarding what are the mainly highlighting factors which can be highlight in men’s advertisements for Fairness cream, Identify the prominent factors consumers considering when purchasing a men’s Fairness cream. The Main objective of this study was to find out the factors affecting on the Purchasing intention on men’s Fairness cream in Sri Lanka. Sample size was 250, represent male respondents from Colombo area, was selected for the survey, where 40% representing age between 16-25, 20% representing age between 25-30, 20% representing age between 30-35, and balance 20% representing age between 35-40. Descriptive statistic and Inferential statistics was used to analyse the data. Under Descriptive statistic method using charts, mode, median, percentages. Under Inferential statistics method using Quantitative analysis such as Co -relations Coefficient technique. As a software package used SPSS 16th Version. Brand, Product Quality and Place of distribution has a significant strong uphill positive relationship with purchasing intention of Fairness cream products and Price and Promotion is having a moderate uphill positive relationship. Therefore Product quality, price, promotion, Brand, place of distribution having a most influencing factors and sensitive factors to drive sales and to shift the brand.
The Strategic Perspectives of Market for Accountants: A Case of Sri Lanka
(Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Dabare, G.C.P.
This research study is about the strategic perspective of market for Accountants in Sri Lanka. Sri Lankan Accounting education is consist with both academic and professional education. In Academic education sector for both Government and foreign universities student registration is higher in field of Accounting. Today most of the foreign Accounting education providers are partnering and providing Accounting qualifications for Sri Lankan market. This research is focusing to identified the strategic perspective of market for Accountants. This research is addressing on areas of reason behind why students are more preferred to select Accounting subject than other management subjects in Sri Lanka, what is the reason Engineering and other students are obtaining Accounting qualification in addition to their main career qualification, Level and current demand for Accounting Professional and Academic education in Sri Lanka, Identifying the Industry players offering Accounting education for the Sri Lankan market, what is their history, Nature of the business, current demand, target customer group, current and future strategies for Sri Lankan market, Identifying the most appropriate strategy for market for Accountants in Sri Lanka.