Browsing by Author "Dharmarathna, R.G.R.T."

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The effectiveness of holding Advanced Level GIT examination in online
(5th National Conference on Applied Social Statistics (NRCASS) - 2019, Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019) Vithanawasam, K.; Lakshani, M.P.; Dharmarathna, R.G.R.T.; Weerakkody, W.C.L.; Herath, H.M.D.I.
This research discussed about the effectiveness of holding General Information Technology examination which is held for Advanced Level students in online. This is a computer related optional subject that has to be appeared by all the A/L candidates. The GIT examination had started in 2005, but it became compulsory in 2015. From 2005 to 2018 the GIT paper was held as a writing paper. But in 2019 the Examination Department has decided to hold the GCE A/L GIT examination as an Online pilot test. It was held from 11th of march 18th of march at 655 centers with the participation of 186,097 candidates. Two exam papers were given for 3hours. 10 extra minutes was granted as a loading time and paper should be answered according to the system. The candidates who got the admission for the GIT pilot examination 2019 were the population of the research and some candidates who got the admission for GIT pilot paper, were randomly selected from the western province . Finding whether the candidates have the basic computer literacy, the most effective method is either online paper or writing paper, issues that were occurred during the examination sessions and the effectiveness of holding the GIT paper as online paper continuously were the objectives of the research. The outcome of this research indicates that most of the students don’t have primary computer literacy even to operate a computer and they haven’t enough facilities to learn. Therefore, some students were afraid of facing the exam and some were even not participated. Moreover, some students were not able to face the examination properly due to some issues like power cutting and system errors. Finally, this research gives a conclusion that this online pilot paper wasn’t successful one without a proper preparation and it is better to hold the GIT examination as a written paper
Identify the Factors of Visual Merchandising on Customer Behavior on Apparel Sector (With reference to Colombo District)
(Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya Sri Lanka, 2022) Dharmarathna, R.G.R.T.
Apparel industry is one of the fast-growing industries in Sri Lanka. So Due to increasing high competition in retail sector and the similarity of selling same merchandise. Therefore, now days every marketer pays more attention to visual merchandising aspect to attract the customers and to survive in the industry. The purpose of this research is to study the identify factors of visual merchandising on customer purchasing behavior on apparel in Colombo district. Hence, the problem of the study is “what are the factors affecting for customer purchasing behavior on apparel”, the main objective of the study is to identify the factors of visual merchandising on customer purchasing behavior. There is one sub objective of the study is to find out the demographic factors of respondents that affecting to the overall shopping experience. The data was collected by Google form from the selected of sample of the customers who visit selected retail shops, the sample size was decided by “Yamane” calculation method. Factor analysis chi square test, Descriptive statistics used to analyze the collected data. According to the result of analysis, the factors that affecting to the customer purchasing behavior of retails shops has been identified namely, Facilities of shopping, time saving and comfortable environment which are evident from the analysis that out of 10 factors given. Gender education level, monthly income of the respondents’ is affecting the shopping experience.
Identify the Factors of Visual Merchandising on Customer Purchasing Behavior on Apparel (With reference to Colombo District).
(Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya Sri Lanka, 2021) Dharmarathna, R.G.R.T.
The purpose of this research is to investigate the identify factors of visual merchandising elements on consumer purchasing behavior by focusing on selected clothing retail stores in Sri Lanka, identifying the most influential visual merchandising elements, and then comparing the results to those of international retail stores to determine what improvements can be made to attract more customers in the Sri Lankan context. Globalization has boosted the fashion retail industry in Sri Lanka over the last few decades. The textile and clothing sector became subject to the general rules of the General Agreement on Tariffs and Trade on January 1, 2005, after more than forty years of import quotas (World Trade Organization Geneva, Switzerland). On that note, Sri Lanka plays a significant role in the region's appeal sector, and it has had an impact on the country's retail business improvement. According to Cooray, (2005) Secretary General of the Joint Apparel Association Forum (JAAF), Sri Lanka has the highest per capita apparel exports in Asia and by capitalizing on regional strengths, the country could easily thrive in positioning the South Asian region as a strong competitor second to China. "Sri Lanka has strategically nurtured its supply chain in order to meet its target of $8.5 billion by 2020." The industry has demonstrated its capability by achieving a significant increase of $ 4.3 billion in 2013 and is on track to achieve a further increase of $ 2.3 billion by June 2014." Economic. In recent years, Sri Lanka's growth has been among the fastest in South Asia. Growth averaged 6.3 percent. Between 2002 and 2013, with GDP per capita rising from $859 in 2002 to $1,059 in 2013.2000 to $3,256 in 2013 (The World Band, 2015). As a developing Sri Lankan people have different point of view about visual merchandising and different reasons are influencing their visual merchandising. The aim of this research is identifying the factors of visual merchandising on consumer purchasing behavior on apparel. The main objective of the study, to identify the factors affecting of visual merchandising on consumer purchasing behavior.