Browsing by Author "Gajanayake, R."

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Consumer Characteristics and Supermarket Selection Criteria
(University of Kelaniya, 2007) Shamil, M.; Gajanayake, R.
In Sri Lanka. the intensity of competition among supermarket cl-iain stores has increased. But a vacuum exists on literature and research findings in this particular area of marketing in Sri Lanka. Therefore this study attempts to explore the relationship between consumer characteristics and Supermarket selection criteria in Sri Lanka. Since an abundance of global literature exists on various formats of stores, this study utilizes variables identified in such literature. Previous research has revealed a connection between demographic characteristics and choice of retail format (Carpenter and Moore. 2006 ). Arnold ( 1997) provided empirical evidence that the demographic profile of consumers who shop at the large format stores is different from the profile of the non-shoppers (Baltas and Papastathopoulou, 2003). A field study by Zeithaml (1985) to examine the effects of five demographic variables on supermarket variables revealed that changes in the family unit would drive changes in grocery patronage in the USA (Carpenter and Moore, 2006). Stone (1995) found that demographics of warehouse club members and supermarket shoppers differ significantly (Baltas and Papastathopoulou, 2003 ). Using consumer characteristics as an independent variable should increase our standing on shopper behavior and provide insight to marketers in this field. A questionnaire was developed based on the evidences of literature and undergraduates were used as researches to collect data from shoppers that visited supermarkets in Kiribathgoda between 4. 00 p.m. and 6. 00 p.m. during weekdays and weekends. Data were collected from 1 00 shoppers that visited supermarkets in Kiribathgoda and it reveals that significant demographic characteristics exist among shoppers visiting different supermarket stores.
Customer attitude towards green marketing practices in hotel industry
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Silva, A.; Gajanayake, R.
Customer Satisfaction towards Services Quality of Sri Lankan Supermarkets: An Empirical Study
(University of Kelaniya, 2008) Gajanayake, R.
Services quality is considered as a key dimension of customer satisfaction. In supermarkets, it is a basic retailing strategy which is practiced in all over the world. Sri Lankan supermarkets also try to enhance the services quality since it assists in both retention and expansion of existing customer base. The main objective of this study was to figure out the customer satisfaction towards services quality of supermarkets in Sri Lanka. Further it was aimed to identify the retailing strategies used by Sri Lankan supermarkets to improve the services quality. This study based on both primary and secondary data. The primary data were collected from the sample survey that was carried out by using structured questionnaire for 50 customers in Gampaha districts. Simultaneously unstructured discussions were also made to identify the attitude of supermarkets' employees towards the service quality. Descriptive statistical methods such as percentages, frequency counts and mean scores were used to analyze the data. The findings revealed that there is a significant impact of service quality on customer satisfaction in Sri Lankan supermarkets and more than 80% of respondents were in the view that they select supermarket outlets because of the service quality and the convenience of selecting varieties of products.
Customer Switching Behavior in Commercial Banking Industry: With Special Reference to Colombo District, Sri Lanka
(University of Kelaniya, 2014) Dayarathna, D.D.K.S.; Gajanayake, R.; Amaratunge, S.
In the modern business world the customer is the most important factor because the survival and growth of any organization highly defended upon the customer base. Therefore retain the customer is a challenge for any organization. Because if the customers are dissatisfied with the level of service offered that they will move to another service provider. So in this study the main objective is to find out the key factors affect for customer switching in commercial banking sector in Sri Lanka. Further the attempts have been made to find out the degree of the influence of these factors on customer switching behavior in Sri Lankan commercial banking industry. In this research the researcher selected 10 leading Licensed Commercial Banks in Sri Lanka and 200 customers in Colombo area as sample to gather data. The findings of this research revealed that demographic factors and advertising are more important factors for customer switching behavior. Also Service quality, customer satisfaction, price and innovations & technologies have an impact on customer switching behavior in banking industry of Sri Lanka. The results of this research allow bankers and practitioners to develop and implement marketing strategies to decrease customer switching behavior and increase bank profits. Furthermore, this research provides useful information for future researchers investigating customer switching behavior in the commercial banking industry in Sri Lanka.
The impact of training and development of employee productivity in garment industry in Sri Lanka: with reference to T & S Buttons Lanka Pvt. Ltd
(University of Kelaniya, 2008) Gajanayake, R.; Dilani, D.G.A.
Market Orientation and Service Innovation on Organizational Performance.
(Australian centre for Entrepreneurship(ACE) Research exchange Conference, 2015) Gajanayake, R.; Semasinghe, D.M.
In recent years, market oriented corporate culture has been considered a key element of organizational performance. Further in-order to accelerate the firm’s performance, innovation plays a substantial role. According to de Brentani (2001), the extent to which products or services yield benefits to firms in terms of business performance is significantly affects by the innovativeness of the products delivered. This paper attempts to develop a conceptual model integrating market orientation, service innovation and how they affect the business performance. In addition, the researchers make an attempt to identify whether entrepreneur’s personal characteristics moderate the above relationship. Several hypotheses are developed pertaining to the identified variables. The study is based on the hotel industry in Sri Lanka.
The socio-economic impact of corporate social responsibility practices in Sri Lankan tea manufacturing companies (special reference to Kandy district)
(University of Kelaniya, 2013) Wijerathna, I.D.C.; Gajanayake, R.
The Impact of Marketing Strategies and Behavior of Small and Medium Enterprises on their Business Growth
(2010) Gajanayake, R.
As per the scholars, the economic growth of developing countries can be sustained by the expansion of private sector, as they are the engine of growth. According to the previous studies it has been observed that the SMEs have become a crucial segment and a major section of private sector in developing countries consists of SMEs. As such, it is important to accelerate the growth of SMEs in order to gain sustainable development in the country. But, according to the past research studies there is a high failure rate of SMEs in Sri Lanka. According to the literature, there are several reasons affect for this high failure rate. Implementation of the correct strategies and the behavior of entrepreneurs are important factors to be considered for the growth of SMEs. As per the white paper 2002, the implementations of the correct marketing strategies are vital factor for the growth of SMEs. Therefore the problem centered in this research was to identify the impact of marketing strategies and behavior of SMEs on their business growth in Sri Lanka. This study was based on secondary and primary data. Primary data was collected through the method of sample survey and for this purpose a structured questionnaire was used as the research instrument. Data was gathered by the sample of 100 entrepreneurs in Gampaha district who were engaged in the manufacturing sector.Both descriptive statistics and inferential statistics such as correlation, and partial correlation were applied through SPSS to test the validity of formulated hypotheses. The findings revealed that there was no significant impact of marketing strategies on their business growth. Moreover, there was no impact of the behavior of the entrepreneurs and the business growth.
Training and Development Practices and their Outcomes in Sri Lankan Telecommunication Industry (A Case study of Sri Lanka Telecom Ltd)
(University of Kelaniya, 2008) Gajanayake, R.
Recruiting and selecting high potential employees does not always assure that they would perform effectively. Employee performance may sometimes be futile, even if they aspire to perform effectively unless they are guided well by their respective superiors. In Sri Lanka most of the organizations are unsuccessful in giving their employees a proper orientation and training program at the beginning. The researcher claims, on her own experience, that the above situation is significant in the telecommunication industry in Sri Lanka. Accordingly, this paper presents a study conducted by the researcher on the issue of "Training and Development Practices and their Outcomes in the Sri Lankan Telecommunication Industry" in a broader sense. The primary objective of the study was to identify the training and development methods practiced in the telecommunication industry ill Sri Lanka and its impact on the productivity of the organization. The research had two specific objectives. Firstly it attempted to identify and measure the relationship between training and development on one hand and its impact on the organizational productivity on the other hand. Secondly the study also aimed at identifying the employee perception towards training and development opportunities provided by the organization. Primary and secondary data were used and the primary data were collected using a representative survey and in-depth interviews. The sample drawn consisted of 100 respondents including employees of managerial as well as non managerial levels selected based on the stratified sampling technique. Descriptive statistics such as measures of central tendency and correlation were applied using a software package, SPSS so as to test the validity of formulated hypotheses. Findings reveals that a strong positive relationship exists between training and development as well as organizational productivity. Also high level of employee perception ( 44%) towards training and development opportunities provided by the organization was found.