Browsing by Author "Herath, H. M. B. I."

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Developing a Conceptual Framework to Investigate the Demand Articulation of SMMEs for Digital Marketing Adoption and Performance: Reference to SMMEs in the Sri Lankan Tourist Lodging Industry
(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Herath, H. M. B. I.; Razi, M. J. M.
The concept of demand articulation is acknowledged in the field of marketing science as a valuable tool for implementing industry-specific policies aimed at expediting the commercialization of emerging technologies. The objective of this study is to construct a conceptual framework for examining the relationship between social media adoption and performance in the tourist lodging industry in Sri Lanka, focusing on the demand articulation for digital marketing by small, medium, and micro enterprises (SMMEs). The researcher conducted a thorough content analysis of the digital marketing behaviors on social media of SMMEs in the tourist lodging industry. The findings indicate the applied gap reflecting the scarce levels of digital marketing strategies in the realm of social media marketing (SMM), specifically in areas of video marketing, property management system (PMS) utilization, content updating, social media boosting and optimization, and overall liveliness. The researcher has considered the policy-related demand articulation on social media adoption by investigating the impact on the existing TOE model to construct a new framework to address the theoretical gap. The study mainly revealed that the new technology demand articulation leads to its adoption by the SMEs on demand-side innovation policies, sectoral policies, and challenge policies based on the literature review.
Factors Evaluating the Toe Model of Geo-Information System Adoption by the Sports Authorities in Sri Lanka; An Exploratory Study to Develop a Service Model
(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Herath, H. M. B. I.; Wanninayake, W. M. C. B.
The construction of sports information is a unity of individual behaviour and collective behaviour aims to fully respect the right authority of different sports organizations, which is to take measures to implement market mechanisms, and to mobilize the initiative of different sports enterprises conducting the construction of sports information. Geo-Information System (GIS) has been used as an administrative tool or platform to access potential stakeholders in Sports. The purpose of this paper was to determine the factors influencing sports authorities’ decision to adopt GIS as an administrative platform in Sri Lanka. The technological, organizational and environmental (TOE) framework was used as the conceptual parameter which is a widely-accepted model for studying IT adoption in organisations. The data collected, through an online questionnaire-based survey that was completed by 32 respondents ‘analysis, Bivariate Correlation and Linear Regression exploratory statistical test were used to analyse the data and the proposed hypotheses. The results showed that the environmental context has a significant impact on the adoption of the Sports Geo- information system. Organization and Environment contexts have moderate positive relationships with GIS adoption. Although the organizational context has a significant moderate relationship with the GIS adoption, it does not have any significant impact on the adoption of GIS by sports authorities. Superiors support, employees’ innovativeness, and IT experience do not impact on the adoption of GIS at the sports institutions respectively. This would imply that any support and guideline from superiors of the organizations for employees would be very crucial for an adoption decision. Strategic level of the sports organizations need to play an important role to support their employees by providing subjects or practicum training on how to exploit the benefit of GIS for doing smoother sports administration. This paper provides the TOE model as a robust format that can predict the adoption of a Geo-information system as an administrative platform.