Browsing by Author "Herath, H.M.R.P."

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Acid aspiration Syndrome
(Sri Lanka College of Obstetricians and Gynaecologists, 2007) de Silva, B.A.; Herath, H.M.R.P.; Wijesinghe, P.S.
No Abstract Available
Adolescent sexual practices and contraceptive usage
(Faculty of Medicine, University of Kelaniya & Plan International, 2008) Herath, H.M.R.P.; Dissanayake, D.M.A.B.; Hilmi, M.A.M.; Pathmeswaran, A.; Wijesinghe, P.S.
INTRODUCTION: Adolescence is a critical period of development, as adoption of unhealthy risk behaviours such as unprotected sex, smoking and drug abuse, avoiding contraceptive methods will lead to long standing health and socioeconomic consequences. Therefore information is needed about the sexual practices and contraceptive usage of adolescents and young adults to develop interventions in the community. This study was undertaken to describe and compare the sexual practices, knowledge and usage of contraceptives by adolescents and young adults in selected urban and rural settings.METHOD: This cross sectional descriptive study was conducted among young adults aged less than 21 years at the time of interview in three settings in both rural and urban areas. The study subjects were students from universities, technical colleges and garment factory workers representing both rural and urban areas. The data was collected using a pretested self administered questionnaire during June 2007 to August 2007. Information collected included marital status, gender and the level of education, first sexual relationship (age, partner, contraception used), current contraceptive practices and knowledge about contraceptive methods. The data was analysed using SPSS 10.1 statistical package. Informed consent was obtained from all participants. RESULTS : There were a total of 1258 subjects who had returned the completed questionnaires. Out of them there were 290 garment factory employees, 480 technical college students, and 488 university students. The percentage of females was 58.9%. The mean ages of the males and the females of the total population were 20.75(50 1.13) years and 20.55(SD 1.63) and it was similar in the three settings. The level of education was highest among the undergraduates lowest among garment factory workers. Out of the population 303 (24.1%) were sexually active. It was significantly higher among males {33.5%0 than females (17.0%). Both among male and females this trend was significantly more common among garment factory workers. Sexual activity of the unmarried and the premarital sexual practices of married subjects are shown in the table. 6. 17% of females and 33.5% of males were sexually active before marriage. 90% male garment factory workers were sexually active. In contrast the proportion
Age of the consumer and service quality
(2011) Ranjanee, R.P.C.; Herath, H.M.R.P.
Application of six sigma in India and Sri Lanka. Review of Professional Management
(New Delhi Institute of Management, 2009) Tannan, S.K.; Herath, H.M.R.P.
India has been pogitioned as the most favored destination for outsourcing in the world. The nation has made significant progress and established itself as a preferred outsourcing destination owing to factors like availability of vast talent pool, good telecom infrastructure, conducive Government policies, and stable economic environment and, above all, cost arbitrage benefits. Thirty Six Indian firms have made it to the 2007 Global Services 100 list of the world,s best InfoTech and Business process Outsourcing (BpO) companies. The USA with 32 companies is the second largest contributor to the list-however, over a dozen of these US firms operate largely through BpO offices in India. Some of the most successful companies today have adopted Six Sigma as a mean to achieve the end of providing a value proposition to clients that encompasses superior quality and competitive pricing. Over the years, Six Sigma has added multiple billions of dollars to the financial bottom-line of numerous organizations and is used in many areas, including financial, healthcare, military and generJl manufacturing. Among the leading companies that emphas,ize,Six Sigma are GE, Motorola, American Express, 3M, and Sun Microsystems, and Dupont, Bank of America, Rolls Royce, Boeing and Wipro. For companies, which are contemplating to embark on the Six Sigma journey, it just takes five basic steps to maintain and improve their competitive position: (1) Define competitiveness for the business (2) What are your customer expectations? (3) How are your competitors peforming? (4) determine the gaps between your competitork pedormance and your own (5) Close the gaps. Companies which have not yet embraced Six Sigma argue that approaches like TeM, Benchmarking, and business excellence are the key to unlock the potential in the organizations.
The Attitudes of Customers towards Green Investments
(2009) Wanninayake, W.M.C.B.; Herath, H.M.R.P.
Wth the arrival of societal Marketing concept to the business environruent, Green Investment has g?ine!-much importance than it had. The societal marketing concept says rhil an organization should deliver the desired satisfaction of the customer in a way thit preserves or enhctnces the consumers' and the socie_ly's well-being. Investment in green sh-ares gives relaliveh,high rates ,.freturn- qs a sort of highly socially responsible investment. In the western countries q domestic growth in green investments introductions at the beginning of the 1990's and currently the market for green investments has been expanded rapti-ly. tn ile "us,a, one out of eight tLS dllturs invested in Green shares. The Sri Lankan market ii Cieen Investments, still not have reachecl to that level of western countries,-but_sr(uatly it has been improved than earlier years. Onbt a.fstv organizations can befomtd in sri Lanka thosewho engage in tropicalforestry. This paper deals with an evalaation of afiintctds of poten-tial "urto*", clientele towards the Green Investmen-ts, specially invest on tropical forgstry. The study was based on secon4ary da1a. and p-'lyory data. Primary data were collected by conducting a representative survey of interviewing 200 respondents through.a structured questionnaire. Tie sample elements were selected using convenience sampling teclniques descriptive statistics were used to analyze gathered clata. Findings showed that only a less percentage of interviewed customeri hid Jhvorable attitudes tgwards invest in tropigal for_eltry and furiher it was revealed that the willingness to invest in forestry is afunction ofvariables of edtlcatrion level, income, environmental awireness, nature of promotions and expected proJits. Based on the results, conclusions are drawn regarding marketing strategies to improve their market in the marketer's point of view.
Audit on current practices of induction of labour at a tertiary care hospital
(Sri Lanka College of Obstetricians & Gynaecologists, 2016) Kajendran, J.; Jayawardena, G.R.M.U.G.P.; Gunarathna, S.M.S.G.; Herath, H.M.R.P.
OBJECTIVE: Induction of labour (IOL) is a common obstetric intervention done for several reasons. Most importantly, induction of labour has a large impact on the health of women and their babies and so needs to be clearly clinically justified. Yet it is also important to perform regular audit of this practice on account of ensuring risk-free medical practice. Thus, current practice of IOL was examined to assess the indications and outcomes of IOL. METHOD: This audit was carried out from January 2016 to April 2016 in obstetric professorial unit of Colombo north teaching hospital Ragama. Data on all women admitted for IOL was collected using data collection sheet. The processes of IOL were tested against the WHO clinical guideline. It was aimed to determine the IOL rate, reasons, and outcomes. RESULTS: Out of the1423 deliveries during those periods 377 were induced (26.49%). Mean maternal age was 28.08-years and mean gestation was 39-weeks. Number of successful induction was 286.The most common indications for IOL were: prolonged rupture of membranes (29.4%), prolonged pregnancy (20.7%) diabetes complicating pregnancy (12.2%), hypertensive disorders (9.8%), and small for gestational age (5.1%). Reason for IOL was not documented in 20% and rests of the IOL were due to social, IUD and other medical disorders. The most common indications at <37 weeks were prolonged rupture of membranes (52%) and small for gestational age (17%). Emergency caesarean section was 19.3% for lack of progress and fetal distress. Seventeen percentages of neonates were admitted for NICU and 96% had APGAR more than 7 at 7 minutes. CONCLUSION: Our unit IOL proportion is lower than national figure (35.5%).One fifth of the IOL indications were not documented and this highlights the deficiency in the documentation. Checklist for IOL has been decided in the unit meeting to enhance proper documentation.
Audit on current practices of induction of labour at a tertiary care hospital
(Sri Lanka College of Obstetricians & Gynaecologists, 2016) Kajendran, J.; Jayawardena, G.R.M.U.G.P.; Gunarathna, S.M.S.G.; Herath, H.M.R.P.
OBJECTIVE: Induction of labour (IOL) is a common obstetric intervention done for several reasons. Most importantly, induction of labour has a large impact on the health of women and their babies and so needs to be clearly clinically justified. Yet it is also important to perform regular audit of this practice on account of ensuring risk-free medical practice. Thus, current practice of IOL was examined to assess the indications and outcomes of IOL. METHOD: This audit was carried out from January 2016 to April 2016 in obstetric professorial unit of Colombo north teaching hospital Ragama. Data on all women admitted for IOL was collected using data collection sheet. The processes of IOL were tested against the WHO clinical guideline. It was aimed to determine the IOL rate, reasons, and outcomes. RESULTS: Out of the1423 deliveries during those periods 377 were induced (26.49%). Mean maternal age was 28.08-years and mean gestation was 39-weeks. Number of successful induction was 286.The most common indications for IOL were: prolonged rupture of membranes (29.4%), prolonged pregnancy (20.7%) diabetes complicating pregnancy (12.2%), hypertensive disorders (9.8%), and small for gestational age (5.1%). Reason for IOL was not documented in 20% and rests of the IOL were due to social, IUD and other medical disorders. The most common indications at <37 weeks were prolonged rupture of membranes (52%) and small for gestational age (17%). Emergency caesarean section was 19.3% for lack of progress and fetal distress. Seventeen percentages of neonates were admitted for NICU and 96% had APGAR more than 7 at 7 minutes. CONCLUSION: Our unit IOL proportion is lower than national figure (35.5%).One fifth of the IOL indications were not documented and this highlights the deficiency in the documentation. Checklist for IOL has been decided in the unit meeting to enhance proper documentation.
A Case report of Meningioma with uncal herniation in pregnancy
(Sri Lanka College of Obstetricians & Gynaecologists, 2017) Suthakaran, V.; Perera, M.N.I.; Herath, H.M.R.P.; Dias, T.D.; Wijesinghe, P.S.
INTRODUCTION: The diagnosis and management of meningioma during pregnancy is a challenge, with growth and regression both reported. The occurrence of meningioma during pregnancy is rare, comparable with that in non-pregnant woman in the same age group. We report a case of meningioma with uncal herniation leading to maternal death during pregnancy. CASE: Thirty-year-old woman was referred to our unit on her 20th weeks of gestation for severe headache and vomiting. This is her third pregnancy with two living children, both delivered by caesarean section. She had early morning headache, lasting for 1 to 2 hours which resolved following vomiting from16th week of gestation. She did not have visual impairment, photophobia or focal neurological ymptoms. She was admitted to base hospital for increased frequency and severity of headache on her 18th week of gestation. Neurological examination was normal. Her blood pressure was normal throughout this pregnancy. She defaulted herneurology appointment. She was readmitted for same symptoms and transferred to our hospital. She complained severe headache, vomiting and blurred vision on day of admission followed by difficulty in breathing. Her SPO was 84 % on air and respiratory rate was 32/minutes. Ophthalmoscopy was normal. She was intubated for impending respiratory arrest and non-contrast CT was performed. CT showed Right sided sphenoidal wing tumour suggestive of a meningioma with midline shift and uncal herniation. She developed repeated episodes of a systole before transfer to neurosurgical unit and did not recover. Postmortem findings and histology confirmed the diagnosis of meningothelial type of meningioma. DISCUSSION: Intracranial tumours in pregnant woman are serious and life threatening conditions. The clinical presentation of intracranial mass mimics the symptoms of hyperemesis gravidarum, eclampsia and puerperal psychosis. MRI of the brain is the investigation of choice for prompt diagnosis of meningioma. Surgery is the key in the management of meningioma depend on the site of tumour. The general recommendation in pregnancy is for caesarean section as first surgery followed by neurosurgical interventions. Urgent neurosurgical linterventions are indicated for patients with malignant tumours, active hydrocephalus or benign tumours with impending herniation or progressive neurological deficits.
A case report of Meningioma with uncal herniation in pregnancy
(Sri Lanka College of Obstetricians & Gynaecologists, 2017) Suthakaran, V.; Perera, M.N.I.; Herath, H.M.R.P.; Dias, T.D.; Wijesinghe, P.S.
INTRODUCTION: The diagnosis and management of meningioma during pregnancy is a challenge, with growth and regression both reported. The occurrence of meningioma during pregnancy is rare, comparable with that in non-pregnant woman in the same age group. We report a case of meningioma with uncal herniation leading to maternal death during pregnancy. CASE: Thirty-year-old woman was referred to our unit on her 20th weeks of gestation for severe headache and vomiting. This is her third pregnancy with two living children, both delivered by caesarean section. She had early morning headache, lasting for 1 to 2 hours which resolved following vomiting from16th week of gestation. She did not have visual impairment, photophobia or focal neurological ymptoms. She was admitted to base hospital for increased frequency and severity of headache on her 18th week of gestation. Neurological examination was normal. Her blood pressure was normal throughout this pregnancy. She defaulted herneurology appointment. She was readmitted for same symptoms and transferred to our hospital. She complained severe headache, vomiting and blurred vision on day of admission followed by difficulty in breathing. Her SPO was 84 % on air and respiratory rate was 32/minutes. Ophthalmoscopy was normal. She was intubated for impending respiratory arrest and non-contrast CT was performed. CT showed Right sided sphenoidal wing tumour suggestive of a meningioma with midline shift and uncal herniation. She developed repeated episodes of a systole before transfer to neurosurgical unit and did not recover. Postmortem findings and histology confirmed the diagnosis of meningothelial type of meningioma. DISCUSSION: Intracranial tumours in pregnant woman are serious and life threatening conditions. The clinical presentation of intracranial mass mimics the symptoms of hyperemesis gravidarum, eclampsia and puerperal psychosis. MRI of the brain is the investigation of choice for prompt diagnosis of meningioma. Surgery is the key in the management of meningioma depend on the site of tumour. The general recommendation in pregnancy is for caesarean section as first surgery followed by neurosurgical interventions. Urgent neurosurgical linterventions are indicated for patients with malignant tumours, active hydrocephalus or benign tumours with impending herniation or progressive neurological deficits.
A case study approach on impact of branding on society in Sri Lankan context
(Kalasalingam University, 2008) Herath, H.M.R.P.
In the Sri Lankan context the explored area of branding literature is relatively very low. r Nowadays the brands are marketed to the customers not the products. The customers are brand seekers not the product seekers. They are willing to pay premium prices for their favourable brands than the average brands. Today's customer is more sophisticated and challenging due to the unlimited exposure of information with the development of information communication Technology. Thereby it has become a challenge to the marketers when it come6 to differentiate their products from other similar products. How it has been solved is through creating a distinguish name, symbol, logo or combination of them which is known as a brand. The organizations are ready to spend any amount of money in order to improve their brand image because it is an investment for the organization rather than a merely expenditure. I4lhen it is looked at a brand from the organizational point of view, brand equity is a most important asset it their balance sheet. Hence the situation is so, the impact that the brands are made on the day to day lives of the customers is relevant to measure to look at the same phenomenon from the societal point of view.
Descriptive study of maternal deaths in castle street hospital for women; a changing trend
(Sri Lanka College of Obstetricians and Gynaecologists, 2005) Herath, H.M.R.P.; Ellepola, R.K.; Gajanayake, R.S.P.; Wijesundere, A.
INTRODUCTION: Deaths from pregnancy complications remain an important public health problem. With the development of the health care system in Sri Lanka maternal mortality rate has come down significantly. Castle Street Hospital for Women is one of the leading tertiary centers with ICU facilities providing maternal health care in Sri Lanka. We have analyzed the maternal deaths occurred during the period of 1st of January 1998 to 31" of December 2004. Objectives: To describe socio-demographic characteristics, causes of maternal deaths, and the contributory factors associated with these deaths. Method: Retrospective study of maternal deaths during the period of 1"' January 1997 to 31" of December 2004 using patients case notes, ICU notes and autopsy findings when available. Results: There were 111,617 deliveries and 73 maternal deaths at CSHW during the period giving crude MMR of 65.per 100,000 births. Sixty six of these deaths were analyzed. Most of the deaths were in the age range of 25 to 29 years. Primipara accounted 33.3% of deaths and second pregnancies accounted for another 33.3% of deaths. Out of these deaths 55.1% had received shared care while 10.6% had never received any antenatal care. PIH was the commonest (18%) risk factor identified during the antenatal period while in 50% of cases there were no risk factors identified. PIH and its complications accounted for 28.8% of deaths while post partum hemorrhage (16.7%) and medical disorder (16.7%) were also important causes of maternal deaths. Out of the PIH related deaths 78.9% were among transferred patients. Hepato-reanl failure accounted for 36.8% of PIH related deaths. Most of deaths have occurred between the 2"d and 42" days of delivery. ICU care was to 83% of patients before death. In 85% of cases autopsy reports were not available. CONCLUSIONS: PIH and its complications is the most important cause of maternal mortality at CSHW. It is the commonest risk factor identified during antenatal period. PPH and medical disorders also remain important causes. ICU facilities were available for most of the patients.
Determinants of customer satisfaction level in tourist hotel industry with a special reference to the north of Colombo
(The International Institute of Knowledge Management, Colombo, Sri Lanka, 2015) Herath, H.M.R.P.; Cooray, N.H.K.; Perera, H.S.P.
Tourism industry today is one of the world’s fastest growing industries. Sri Lanka with its glorious past has ensured that the present and subsequent generations that have plenty of historical and cultural heritages to be proud of. Tourism Industry is playing a vital role in the GDP of Sri Lankan Economy. In today’s context the tourism industry is growing rapidly after the war in Sri Lanka. Therefore tourist hotels and Sri Lankan government are responsible to attract the tourists to the country so they must precisely identify what their needs and wants are, particularly with what they are unsatisfied. Therefore identifying determinants of customer satisfaction level in tourist hotel industry is very crucial to increase the customer satisfaction in Tourist Hotels. The main objectives of the study is to find out the determinants of customer satisfaction level of tourist hotel industry in the North of Colombo and measure the relationship between the identified determinants on customer satisfaction level of tourist hotel industry in the North of Colombo. The data were collected from 100 tourists based on convenience sampling technique. These 100 tourists were boarded in the North of Colombo Hotels. The data were collected through a structured questionnaire and the hypotheses were tested using correlation analysis which clearly identifies the relationship between the dependent and the independent variables. This data was further analyzed on different factors and researcher tried to find out the impact of various factors on overall tourist satisfaction. The satisfaction was also analyzed gender wise, which gave an idea that in overall women are more satisfied than men. The recommendations were also then made for the Sri Lanka tourist hotels to enhance their level of customer satisfaction.
Dietaryadviceongdmmothers-an audit
(Sri Lanka College of Obstetricians and Gynaecologists, 2006) Jayasundar, C.; Ellepola, U.K.; Herath, H.M.R.P.; Perera, A.; Wijesundere, A.
BACKGROUND: Gestational Diabetes Mellitus (GDM) is considered a global problem and in Sri Lanka. It is emerging as a common complication in pregnancy. Hence, an audit was undertaken to evaluate dietary advice given to GDM mothers as it is the primary modality of treatment. OBJECTIVE: To ascertain the standard of dietary advice given to GDM mothers attending a tertiary care ,. ater.STUDY TYPE: Retrospective study. STUDY SETTING: Tertiary care center. STUDY SAMPLE: 49 consecutive GDM mothers, who was diagnosed in the ANC and ward. METHOD: Study was carried out from 1st of June to 1st of August 2006. A questionnaire was developed to evaluate the standard of the dietary advice in accordance with the unit policy. RESULTS: Out of the population 39% were in the age group of 21-30 and 61% in the 31-40 age category. Out of the total sample 96% of mothers received advice on a diabetic diet but out of which, only 4% had been supplemented with written format. The SHO, registrar, and senior registrar contributed dietary advice to 37% of the mothers while nursing officers have advised to 22%. The intern medical officers have advised 19% of mothers, while public health rnidwives, MOH have accounted for advising 15% and 5% respectively. The dietician advised only 2% of the mothers. Out of the mothers who were interviewed following the dietary advice, 69% understood the advice satisfactorily. Furthermore 24% stated that they understood the advice partially and 7 % reported poor understanding. In addition 16% of the mothers had requested repeated dietary advice. Finally, 56% reported satisfaction with the overall dietary management of the above medical complication. CONCLUSIONS AND RECOMMENDATIONS: The dietary advice given in our study population is unsatisfactory, considering the fact that the diet control is the primary modality of treatment in GDM. We recommend that advising on diet is a joint responsibility of medical officers, nursing officers, midwives and dieticians. Such advice should be solid and tailored to follow the Sri Lankan dietary habits and expectations. In addition the explanations should be done in a simple manner with use of a dietary advice leaflet according to a common protocol and each hospital should have a specialized supplemented with written format. The SHO, registrar, and senior registrar contributed dietary advice to 37% of the mothers while nursing officers have advised to 22%. The intern medical officers have advised 19% of mothers, while public health rnidwives, MOH have accounted for advising 15% and 5% respectively. The dietician advised only 2% of the mothers. Out of the mothers who were interviewed following the dietary advice, 69% understood the advice satisfactorily. Furthermore 24% stated that they understood the advice partially and 7 % reported poor understanding. In addition 16% of the mothers had requested repeated dietary advice. Finally, 56% reported satisfaction with the overall dietary management of the above medical complication. CONCLUSIONS AND RECOMMENDATIONS: The dietary advice given in our study population is unsatisfactory, considering the fact that the diet control is the primary modality of treatment in GDM. We recommend that advising on diet is a joint responsibility of medical officers, nursing officers, midwives and dieticians. Such advice should be solid and tailored to follow the Sri Lankan dietary habits and expectations. In addition the explanations should be done in a simple manner with use of a dietary advice leaflet according to a common protocol and each hospital should have a specialized dietician.
Do teenager prefer contraception or termination?
(Sri Lanka College of Obstetricians and Gynaecologists, 2007) Herath, H.M.R.P.; Dias, T.D.; Amarasinghe, W.L.
INTRODUCTION: Teenage pregnancy is universal in all known societies past and present. One in four girls in the world becomes a mother before the age of 19 years. In Sri Lanka, 22.2% of maternal deaths due to illegal abortions were in this age group during 1996. Lack of knowledge regarding contraceptive methods is thought to be the main reason for not practicing proper contraception. On the other hand information about domestic violence in families with teenage mother is scares. OBJECTIVES: To describe the use of contraception, attempted pregnancy terminations and violence against women during the pregnancy among teenage mothers delivered at Teaching Hospital Peradeniya. METHOD: A prospective descriptive study was done on teenage mothers who delivered at teaching hospital Peradeniya from 1st of April 2005 to 31st of March, 2006, using interviewer administered questionnaire. RESULTS: There were 190 teenage mothers delivered during the study period. Data was collected from 186 of them. Among these teenage mothers Only 3(1.6%) has studied above GCE ordinary level. Only 28% ofwomen of the group have used any form of contraception, and of which 64% has used barrier methods of contraception. 80 (43%) of teenage mothers had thought of future contraception before they were discharged from the hospital. Termination of the pregnancy has been attempted by 9.1% of the study population. Of those who had'attempted termination 82.4% had not used any form of contraception. Male partners have assaulted 16.1% of teenage mothers during the pregnancy. CONCLUSION: The teenage pregnant mothers have poor educational background. The contraceptive use in the population was very low leading to unnecessary pregnancies and termination of pregnancies. Domestic violence in this population is fairly common.
Do we handle fetal heart Traces correctly? A completed audit cycle
(Sri Lanka College of Obstetricians and Gynaecologists, 2007) Herath, H.M.R.P.; Attanayake, A.M.J.H.; Mohomad, H.Z.; Wijesinghe, P.S.
INTRODUCTION: Electronic fetal monitoring has become an integral part of modern obstetric practice. Appropriate use and interpretation of CTG is necessary to achieve the expected benefits of electronic fetal monitoring. On the other hand incorrect usage of it can lead to unnecessary interventions. OBJECTIVE: To audit the standards of interpretation of and documentation on intrapartum CTGs. METHOD: An audit was conducted to assess the standard of documentation on the CTG, accuracy of interpretationand the appropriateness of subsequent action taken. Ninety six CTGs taken in July and August 2007 were audited according to standards given in NICE guidelines. The findings of the audit were presented to the team members and a discussion was conducted to improve awareness. A re -audit was conducted during the subsequent week and another 69 CTGs were studied. RESULTS: There were 96 CTGs audited during the first cycle. Patients name, date and time of taking the CTG were mentioned in 79(82.3%), 78(81.3%) and 79(82.3%) of CTGs respectively. Though 78(81.3%) CTGs were signed, the time of seeing the CTG was mentioned only in 19 (19.8%). Although an opinion about the CTG was given in 59 (61.5%), the fetal heart tracing was described only in 13 (13.5%) cases. Most of the interpretations were correct and the subsequent action taken was appropriate. Sixty nine CTGs were audited during the second cycle. Documentation showed a significant improvement with patients name date and time being documented on 64(92.8%), 65(94.2%), 67(97.1%) of CTGs respectively. Majority 56(81.2%) was signed and the time of seeing was noted in 47(68.7%) of CTGs. Comparatively higher proportion (72.5%) of CTGs was described. Second cycle also showed most of the opinions given to be accurate. DISCUSSION: Interpretation of CTGs is fairly satisfactory. Documentation on CTGs is not up to the expected standards. Regular auditing will help to achieve better standards with regard to documentation.
The effectiveness of the strategies adapted by Super Markets to attract the customers: with special reference to the Western Province
(University of Kelaniya, 2008) Herath, H.M.R.P.; Wijesundara, C.B.
An Evaluation of Potential Market Segment for Green Investments (An Empirical Study)
(University of Kelaniya, 2007) Wanninayake, W.M.C.B.; Herath, H.M.R.P.
The societal marketing concept stress out that an organization should deliver the desired satisfaction of the customer in a way that preserves or enhances the consumers' and the society's well-being. Investment in green shares gives relatively high rates of return as a sort of highly socially responsible investment. With the arrival of societal Marketing concept to the business environment, Green Investment has gained much importance than it had. · In the western countries a domestic growth in green investments introductions at the beginning of the 1990's and currently the market for green investments has expanded rapidly. In the USA, one out of eight US dollars is invested in Green shares. The Sri Lankan market in Green Investments, still not have reached to that level of western countries, but gradually it has been improved than earlier years. Only a few organizations can be found in Sri Lanka those who engage in tropical forestry. This paper specially deals with an evaluation of attitudes of potential customer clientele towards the Green Investments, specially invest on tropical forestry. The study was based on secondary data and primary data. Primary data were collected by conducting a representative survey of interviewing 1 00 respondents through a structured questionnaire. ·sample was selected from the Gampaha and Colombo district in combination. Sample elements were selected subject to the judgment of the researchers. Finding showed that only a less percentage of respondents had favorable attitudes towards invest in tropical forestry and further it was revealed that the willingness to invest in forestry is a function of variables of education level, income, environmental awareness, nature of promotions and expected profits. Based on the results, conclusions are drawn regarding marketing strategies to improve their market in the marketer's point of view.
Factors affecting online purchase decisions of Sri Lankan consumer: with special reference to Western province
(University of Kelaniya, 2008) Herath, H.M.R.P.; Wijesundara, C.B.
Factors influencing consumer purchasing decision of impulse ice cream in Sri Lanka
(The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015) Herath, H.M.R.P.; de Silva, A.E.; de Silva, S.K.D.U.
The purpose of this research is to identify the factors influencing consumer purchasing decision of impulse ice cream in the Western Province. The research investigates the relationship between brand prestige, trust in manufacturer, sensorial quality attributes, social status and nutritional quality and information, and the customer purchasing decision of impulse ice cream. An initial conceptualization was developed from reviewing the literature and then the conceptualization was tested with primary quantitative survey data collected from 100 respondents from different areas in the Western Province. Descriptive statistics and correlation analysis were used to test the key hypotheses derived from literature review. The findings indicated that consumer purchase decisions of impulse ice cream are influenced by brand prestige, trust in manufacturer, sensorial quality attributes, social status and nutritional quality & information. However, the significance of the relationship is different from one another. The research is conducted in the Western Province region. Hence, future research could extend these findings to other areas of Sri Lanka to generalization. Further, research can be carried out through data collection from those who actually participated in relation to test the factors that are concerned with bulk ice cream purchasing decision. This research and the claims made are limited to the ice cream industry. The key implications will help the ice cream manufacturers to support their marketing campaigns in Sri Lanka.
Gender of the Consumer and Service Quality
(2009) Herath, H.M.R.P.; Wanninayake, W.M.C.B.
Banking and financial services are a demand,driven industry; which constitute an important part of the services iLn.MduwsotLrryJ.. tMfr@antLy! tr9e6g@ulLaqt.ovrrJy,, ns.ttrwuLctwtu,uraL l a@nr.dql iLg?ct htLnrLoUloLUgSiccLaqlL acthruatnLg5ec)s thaauvvce tLaukLeernL PpLliUcLev wyvLitLhtLiLnt, tLhItec wwuolrLlud Management, banking industry, in line with the trend towards a rfuire integrated global banking environment.The banking Faculty of commerce sector in Sri Lanka grew rapidly in the recent years. Services sector accounts 56.2Vo of Gross Domestic and. Management Product in Sri Lankan economy which is the highest in all sectors where as the financial services which ,, . studies' includes banking industry contribute 9.7vo to total Gross Domestic Producti Furthir in Sri tan*a, fi";";;"luniversiry "'rf:':::o:: system of the country mninly depends on banking system because banking sector represents o share of 70.8?o of total financial system of the economy. The rapidly changing and highly competitive environment which banks are forced to operate within are pushing them to rethink about their attitude towards customer satisfoction and optimization of service quality. Therefore identifying the significance of the gender of the consumers' on the evaluation of service quality in the retail commercial banking industry of Sri lnnka is significantly important. Further it is worth to identifu whether there is any dffirence based on the gender of the consumers on evaluation of service quality of the banks that they are dealing with. Based on the stratified sampling technique 150 consumers were selected as the sample. The scope of the study was retail consumers of private and public commercial banks situated in the Gampaha district, who have been dealing with those particular banlcs more than two years. Survey method used to gather primary data and it was developed on SERVQUAL model of sewice quality. The gathered data were analyzed using ANOVA andfindings showed that there is no any dffirence among the consumer groups based on their gender in terms of evaluation of service quality provided by the banks.