Browsing by Author "Hettiarachchi, H.A.H."

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The Battle against the World of Piracy: A Case Review of ABC Entertainment
(Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya, 2015) Abeywardana, N.L.E.; Jayarathne, L.C.H.; Jeewandarage, P.M.; Lasantha, S.A.R.; Dissanayake, D.M.N.S.W.; Jayarathne, B.C.P.; Hettiarachchi, H.A.H.; Anuranga, B.K.H.D.
In general, gaining of competitive advantage is the main objective of a company’s survival. In the pursuit of achieving this companies explicitly or implicitly adhere to many strategies and many external factors which beyond the company’s control affect this process. Thus is it inevitably complex and only keen companies survive? Provided that, in this review note we bring a contemporary case into discussion. ABC entertainment was one of the finest companies established in Sri Lanka and their core business was selling artistic content in different forms; ringtones, compact discs, etc. Their main revenue generator relied upon the ringtones supplied to mobile operators such as Mobitel, Dialog, Etisalat, Hutch and etc. Back then, Mobitel operated as the industry leader of telecommunication and subsequently companies entered to a price war with the emergence of companies like Airtel in 2009. All the companies faced severe reductions in revenue and found tough to operate. As means of survival and retaining competitive positions companies’ implemented strategies such as adding value added services such as internet and data. The review proceeds discussing problems raised in the revenue models of the companies providing facts in relation to telecommunication industry in Sri Lanka, management structure and etc. Finally the review suggests strategies as means of survival.
Factors affecting to customer adoption in internet banking
(University of Kelaniya, 2013) Hettiarachchi, H.A.H.
How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands
(Sri Lanka Journal of Marketing, University of Kelaniya, 2019) Lakmal, K.G.P.; Hettiarachchi, H.A.H.; Anuranga, B.K.H.D.
Prominent studies revealed that building the right relationship with the right social media influencer is one of the biggest challenges in influencer marketing. This study mainly aimed at exploring how Sri Lankan beauty and personal care brands opt social media influencers for their influencer marketing campaigns on Instagram. To fulfill the purpose of the study, the study adopted qualitative research approach based on semi-structured interviews to collect responses. The respondents were the personnel responsible for supervising influencer marketing campaigns of beauty and personal care brands in Sri Lanka. The study adopted thematic analysis to perform the analysis of the study and revealed that Sri Lankan beauty and personal care brands opt social media (Instagram) influencers based on top four “REAL” qualities, namely: Relatedness, Engagement, Authenticity and Loyalty. Moreover, researchers discovered the main reasons for choosing social media influencers by Sri Lankan beauty and personal care brands. In addition, study found that the same brands were not much interested in checking the demographic details when selecting social media influencers.
Impact of Job Satisfaction on Job Performance of IT Professionals: With Special Reference to Sri Lanka
(2014) Hettiarachchi, H.A.H.
Job Performance of employees lays the foundation to achieve desired organizational goals and objectives. Individual employee’s job performance is influenced by various combinations of factors. Thus, this research study seeks to examine the impact of Job Satisfaction on Job Performance of Information Technology (IT) Professionals specifically Software Engineers. The study examined whether Job Satisfaction in terms of Pay, Promotion, Supervision and Work itself dimensions has an influence on Job Performance. The research study employed a deductive research approach. The survey method was used as a research strategy and the questionnaires were used in data collection. The statements of the questionnaire were measured using five point likert scale. Simple Random Sampling was used and the data collected from 203 respondents were extensively used to derive conclusions. The data was analyzed using Mean score, Standard Deviation, Correlation analysis and Regression analysis. All hypotheses were substantiated and it was found that 16.9% of Job Performance was affected by Job Satisfaction altogether with Pay, Promotion, Supervision and Work itself. Also it was discovered that there were positive relationships among Job Performance and the four Job Satisfaction dimensions. Even though employee Job Satisfaction has a considerable influence on Job Performance of IT Professionals, this study encourages further investigating on finding additional factors which may affect.
Impact of Social Networking Sites on Academic Engagement and Performance
(Staff Development Center, University of Kelaniya, 2015) Hettiarachchi, H.A.H.
There is no question that social networking sites (SNS) have gained wider acceptance and probably become key interacting tools among students specially at the higher level of educational pursuit. In fact, the quick rise in popularity of SNSs began in the second half of the last decade partly because of their extensive usage by school and university students (Kirschner & Karpinski, 2010). Social networking is a tool, with both its advantages and problems for usage in teaching and learning (Hoffman, 2009). Therefore, it is essential to examine the impact of the SNSs usage on student academic performance and engagement of the Sri Lankan state universities.
The Influence of Social Commerce on Consumer Decisions
(The International Technology Management Review, 2018) Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S.
Today, comprehending consumer behavior is becoming dynamically challenging with the emergence of social commerce. Business organizations are now striving to convince consumers by exploiting the advantage of social support empowered by online social networks. Importantly, social ties in such online social networks facilitate trust as the most compelling benefit while alleviating the perceived risk, which happened to be the major concerns with electronic commerce over the years. This research study is aimed at understanding the impact of social commerce on the consumer behavior, particularly consumer decision-making stages. Hence, this research was conducted as a quantitative study involving a cross-sectional survey and gathered valid responses from Facebook users. Structural Equation Modeling (SEM) was used to analyze data and test hypotheses. The findings exhibited significant positive effects from social commerce on all the consumer decision-making stages namely; need recognition, information search, alternative evaluation, purchase decision and post-purchase decision. Therefore, this study highlights the importance of employing an appropriate social commerce strategy for business organizations.
The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation
(Department of Commerce and Financial Management, University of Kelaniya, 2017) Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S.
The advent of social commerce phenomenon has largely started gaining attention in consumer behavior literature. Apparently, social commerce has shifted more power from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. Thus, understanding consumer behavior in the context of social commerce adoption has become inevitable for business organizations that aim at elevating their bottom-line, competitiveness and ensuring sustainability. Moreover, social ties facilitated in social commerce enable trust as the most promising benefit while alleviating the perceived risk, which was the major striking concerns with online commerce over the years. Though examining the influence of social commerce on consumer behavior and decision making is started getting scholarly attention recently, adequate explanatory model laid on the relevant theoretical foundation in this regard is still fragmented. Consequently, researchers constructed this theoretical foundation with the intention of enriching extant literature and to lay a formal groundwork for investigating this phenomenon. Hence, this paper aimed to comprehend: the nature of online social networks, emerging social commerce phenomenon, the role of social support in social commerce and influence of social commerce on consumer decisions respectively.
Social Commerce and Consumer Decision Making: A Conceptual Model from Social Support Perspective.
(Sixth International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS), 2017) Hettiarachchi, H.A.H.; Wickramasinghe, C. N.; Ranathunga, S.
The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. Thus, understanding consumer behavior in the context of social commerce adoption has become inevitable for organizations that aim to convince consumers by particularly exploiting the advantage of social relationships and support. Moreover, such social ties will be able to facilitate trust as the most promising benefit while alleviating the perceived risk, which were the major concerns with online commerce over the years. This paper presents a framework to comprehend the impact of social commerce on the consumer decision making process stages; need recognition, information search, alternative evaluation, purchase decision and post purchase behavior with special reference to the social support perspective. In this context, pertaining literature in the field of social commerce; (1) lacks adequate explanatory model or (2) lacks substantial theoretical foundation or (3) consist practically complex models with inadequate empirical evidence. The research model employs the Social Commerce Constructs (SCC): recommendations and referrals, forums and communities, and ratings and reviews to examine the respective influence towards the consumer decision making process stages. Therefore, this paper intends to comprehend the impact of social commerce towards an integrative model incorporating all the consumer decision steps anticipating new knowledge. Further, this conceptual model is suggested to be empirically tested to validate the practical implications.