Browsing by Author "Jayarathna, L.C.H."

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Corporate social media usage of Sri Lankan public quoted companies
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Sarathchandra, K.S.H.; Jayarathna, L.C.H.
The impact of reward & recognition programs on employees‟ motivation in Commercial Bank, Sri Lanka
(2011) Jayarathna, L.C.H.; Perera, K.H.; Gunarathna, R.R.P.K.
The impact of reward & recognition programs on employees‟ motivation in Commercial Bank, Sri Lanka This study attempted to investigate the impact of reward and recognition program on employee motivation. Human resources are the most important among all the resources in an organization. To retain efficient and experienced workforce in an organization is crucial in overall performance of an organization. Motivated employees can help make an organization competitively more value added and profitable. Therefore, higher importance should go to understanding and learning about human motivation. Only when recognition and reward are treated as two distinct phenomena will the effectiveness of employee motivation initiatives be improved. The study has selected a sample from employees of the Commercial Bank Ceylon Plc in Sri Lanka. Quantitative methodology was used for the study and questionnaire method was used as the measuring instrument. Sample chosen for the study is 80 employees of Commercial Banks. A total of 150 questionnaires were distributed to respondents and a total of 100 questionnaires were collected. The four independent variables were used to measure the impact of reward and recognition on employee motivation: Payment, Promotion, Recognition, and Benefits. The objective of the study is to determine if there is a relationship between Payment, Promotion, Benefits, Recognition and employee motivation and to highlight “the impact of reward and recognition programs on employee motivation and satisfaction” The results indicate that there is a statistically significant relationship between all of the independent variables with dependent variable employee motivation; all the independent variables have a positive influence. The results of the research indicated that there is a positive significant relationship between rewards, recognition and motivation.
Impact of Social Media Characteristics on Knowledge Sharing: With Special Reference to Facebook
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Jayathilake, M.K.; Jayarathna, L.C.H.
Social media is not a new phenomenon for the research culture in the world nowadays. Academics and researchers are interested in the effects of social media on different figures, with a specific focus on the most popular social media website; Facebook. With the dawn of social web initiatives, some argued that these new emerging tools might be useful in knowledge sharing through providing interactive and collaborative technologies in the society. This research will strive to study how far Facebook can contribute to the knowledge sharing purpose of its users by testing an adapted model for social media and tacit knowledge sharing developed by Panahi , Watson , & Partridge, (2012). Accordingly, five characteristics of social media which were identified by the model developers, as main components towards knowledge sharing, will be used in the conceptual model of the study. They are social interactions, experience sharing, observations, informal relationship and mutual trust. A sample of Sri Lankan employees in the eighteen to thirty four age group who use Facebook as their primary social media network will participate as the respondents of the study. Descriptive statistics, frequency analysis and multiple regression analysis will be applied in the study as the statistical tools. This study fills a gap in literature by acknowledging the findings of the study which developed a model for social media and tacit knowledge sharing; hence it will test and validate the model in most popular social media network in Sri Lanka.
Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Herzallah, F.M.F.; Jayarathna, L.C.H.
The mobile telecommunication sector in Sri Lanka is very much competitive and this competitive trend is increasing. The subscribers now have various alternatives to choose according to their convenience. Therefore, to maintain the leading position in the market, mobile operators have to identify the factors related to customer satisfaction and loyalty. This paper aims to investigate the relationship between brand community presence on social media platforms and its impact on consumer brand loyalty while empirically analyze the ability of a brand to constantly interact with consumers on social media, and its impact on their loyalty. The study as a causal research will be conducted to understand the significance and impact of social media of telecommunication companies in Sri Lanka on Facebook on customer loyalty on the online platform. Accordingly, brand community and interactivity will consider as the independent variables where brand loyalty be the dependent variable in the conceptual model of the study. The population of the study is represented by the customers of mobile service providers working in the Sri Lankan market (Dialog, Moabitel, Etisalat, Airtel and Hutch). This study will contribute to determine how the social media platforms shape brand loyalty online and to what degree they are effective in making consumers forever be faithful to the brand. Hence, the study will provide a valuable contribution to the mobile service providers in Sri Lanka for decision making on their brand loyalty.
Perceived social support and academic engagement
(University of Kelaniya, 2014) Jayarathna, L.C.H.
Relationship between Facebook Usage and the Student Engagement of Sri Lankan Management Undergraduates. World Academy of Science, Engineering and Technology
(2014) Jayarathna, L.C.H.; Fernando, W.M.N.
Academics and researchers are interested in the effects of social media on college students, with a specific focus on the most popular social media website; Facebook. Previous studied have found contradictory result on the relationship between Facebook usage and the student engagement with positive, detrimental and no significant relationships. However, these studies were limited to western higher education system. This paper fills a gap in the literature by using a sample (300) of Sri Lankan management undergraduates to examine the relationship between Facebook usage and student engagement. Student engagement was measured 35 item scale based on the National Survey of Student Engagement and Facebook usage by Facebook intensity scale. Descriptive statistics, path analysis and structural equation modeling were applied as statistical tools and techniques. Results indicate that student engagement scale was significantly negatively related with the Facebook usage with the influence from student engagement on Facebook usage.
The Entrepreneurial Intention of Undergraduates in Sri Lankan Universities
(2011) Perera, K.H.; Jayarathna, L.C.H.; Gunarathna, R.R.P.K.
This paper presents evidence of factors that affect the entrepreneurial intentions of undergraduates of Sri Lankan universities. Two hundred undergraduates that represent five faculties from the leading universities in Sri Lanka were selected using convenient judgment sampling technique for the investigation. Questionnaire survey was made in collecting data. Descriptive statistics and multiple regression technique were used in analyzing data. Results reveal that social factors, psychological factors, economic factors and political and legal factors are prominent factors that lead to become entrepreneurs. Further, it was found that there is a less intention among undergraduates to be entrepreneurs compared to other employments. Unwillingness to bear risk and funding problems were found to be as main reasons for a less intention to become entrepreneur among undergraduates.