Browsing by Author "Jayasinghe, N."

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Android Application for the Stupas in the World Heritage site of Anuradhapura, Sri Lanka
(University of Kelaniya, 2015) Jayasinghe, N.
Stupas are indispensable feature of any Buddhist temple in Sri Lanka. According to the history, Anuradhapura was one of the main kingdoms in the Country. It was the center of Theravada Buddhism for many centuries and now named as a UNESCO world heritage site. All the kings who ruled Anuradhapura built Stupas and paid their gratitude to the Buddhism and the lord Buddha. Massive developments in the field of technology have helped people to accumulate more information than in the past. In contrast, smart phones have become more popular all around the world. As mentioned in the e-marketer website, 4.55 billion people used a mobile phone in 2014. People use android applications to gather and disseminate the information. Present android applications are attractive and more informative. However, the application developers pay less attention to develop heritage based applications. This paper discusses the importance of introducing an android application for the Stupas in Anuradhapura. This application contains all the details about the Stupas in Anuradhapura with an audio narration. It also helps to identify exact locations of each and every stupas in that region. Moreover, share option will help to disseminate the information with a message and images. Paper will also discuss the importance of the application in the field of tourism.
The British Labour Politicians and the Constitutional Question in Sri Lanka, 1914-1931
(University of Kelaniya, 1983) Jayasinghe, N.
The Importance of Stress Management in Buddhist Perspective
(Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2016) Dissanayake, A.; Dissanayake, S.; Jayasinghe, N.
Stress has become a constant issue in the modern world. Most jobs involve heavy workloads and people are being pressurized to meet higher standards of living due to unlimited demands. All of this can lead to out of control stress levels and individuals are unsatisfied with the modern life style.Dr. Andrew Galizzek has stated that stress is the illness of 20th century caused by the industrial revolution. The industrial countries such as Japan derive stress as Karosi because many people die due to heavy workload and uncontrolled stress levels. Positive stress can help an individual to perform under pressure and motivate but constant negative stress which is in the emergency mode will exhaust an individual physically, mentally and socially. Buddhist soft skills are one of the best ways to manage stress and towards reaching a positive lifestyle. This paper will elaborate many Buddhist techniques which still has up to date validity even though the teachings were introduced by Lord Buddha before 2600 years in India. The significance of Buddhist techniques with compared to western psychological aspects is highlighted throughout the paper. The word stress derived from the Latin word “Strictus” and the Buddhist term āsava which denotes the meaning of defilements or klesa is the best suitable word for mental stress. Many suttas related to āsava such as Sabbāsava, Satipattāna, Vitakkasantāna, Anumāna, Ratavinitha, Bayabherava are reviewed in this paper. The 7 methods of managing stress such as by seeing, by restraining, by using, by enduring, by avoiding, by removing and by developing according to Sabbāsava sutta is highlighted in the second part of the paper. Furthermore, eradicating stress through achieving soft skills by practicing eight fold path, ānapanasathi in Satipattāna sutta, practicing four sublime status, Saptha Bojjanga, practicing loving kindness meditation, Mahādukkakhanda sutta will be elaborated in the paper. Buddhist stress management is discussed in this paper comparing it with western psychological inventions such as psychoneuroimmunology study in which researchers are interested in the study of psychological factors and physical changes. It is revealed that when a person is under stress the hypothalamus sends messages to endocrine glands. The studies have revealed that severe stress has caused the higher risk of heart diseases which occurs due to antagonistic hostility, chronic depression and continuous negative emotions. Soft skills which is associated with emotional intelligence quotient which includes selfawareness, self-management, self-motivation, empathy and social skills can be well developed through mindfulness meditation. Recent neurological research which reveals neuro plasticity; the brain changes after relaxation meditation fulfills the great qualities such as loving-kindness, wisdom and sympathetic joy. These Buddhist techniques can be used to manage stress without any discrimination.
Indo- Sri Lanka Relations and the Problem of Indian Plantation Labour, 1900-1931
(University of Kelaniya, 1987) Jayasinghe, N.
The Meme Culture And Its Influence On Sri Lankan English Morphology
(Proceedings of the Undergraduate Research Symposium (HUG 2018), Department of English Language Teaching, Faculty of Humanities, University of Kelaniya, Sri Lanka, 2018) Abeythunga, M.; Jayasinghe, N.; Almeida, S.
This research study demonstrates the influence of “internet memes” on the morphology of language and language usage among the Sri Lankan youth. With the rapidly growing trend of Internet and social media, popular social media content in both Sinhala and English leads to mixed language usage among speakers of both languages. The research study focuses on how the “meme culture” continuously influences morphology through the widespread social media usage among the youth in the country. The research study was conducted based on memes and social media posts that are currently trending in Sri Lanka, and was not limited to content of Sri Lankan origin. A sample group of 50 students (aged 18 to 24 years) were given a questionnaire which tested their knowledge of popular meme references. Thereafter, speech samples and written content (obtained with the prior permission was of the subjects) were collected over a period of two weeks. The model of morphological analysis adopted in this study is based on Seneratne’s analysis on the morphology of Sinhalese and English code-mixing. This study shows that Sri Lankan youth are aware of popular meme trends and social media content which they refer in everyday conversation among peers. This confirms that these have a significant influence on the speech and vocabulary of Sinhala and English speaking youth. The contribution of the “meme culture” to the development of Sri Lankan English morphology in the current era can also be gauged through this research
The promotion of Sri Lankan English Morphology through Social Media
(Proceedings of the Undergraduate Research Symposium (HUG 2019), Department of English Language Teaching, Faculty of Humanities, University of Kelaniya, Sri Lanka, 2019) Jayasinghe, N.; Jayatilaka, T.; Wickramasinghe, S.
The purpose of this research is to establish that Sri Lankan English (SLE) is widely used on social media and in pop culture, which thereby results in the promotion and avocation of SLE Morphology among the general public. The widespread usage of the internet and social media leads to popular social media content being created in multiple languages. The internet and social media allow people to engage in creative language play, especially when expressing emotions and reactions through words. This research focuses on how this social media trend has to lead to Sinhala and English code-mixing when creating content, what aspects of SLE Morphology is prominent in such content, and how much content encourages and advocates the usage of SLE in both spoken and written content on public platforms. This study was conducted with a sample group of 50 Sri Lankan youth aged 18 to 25 years, living predominantly in Colombo. The research was based on popular social media content that is currently trending in Sri Lanka and was limited to the content of Sri Lankan origin. The sample group of 50 participants was given a questionnaire that tested their awareness of SLE and current social media trends as well as the impact such social media content has on their usage of SLE. Thereafter, four widely used social media platforms were identified, and popular text and video-based content shared on public forums were gathered over a period of two weeks. The model of morphological analysis adopted in this study is based on Senaratne‟s analysis of the morphology of Sinhalese and English code-mixing. This research showed that SLE content is popular on social media and that the youth of Sri Lanka employs SLE morphology when creating content for social media, thereby promoting SLE among the masses.
The Psychological Manipulation of Advertising in the Modern World a Discussion of Revealing Advertising as Manipulative or Informative
(Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2016) Dissanayake, A.; Jayasinghe, N.
Marketing is a universal management process that identifies, anticipates and satisfies customer requirements profitably. Advertising is used as the core of marketing in the present context. This paper focused on the topic that the advertising as information or manipulation and proving the fact that the modern advertising techniques are manipulative. The topic has narrowed down to sub topics such as advertising, the importance, characteristics, advantages and disadvantages, the highest advertising investments and the ethical aspects. The paper has collected qualitative and quantitative data; primary sources including the views of experts, interview sessions, observations and the secondary sources through the measurements of advertising growth. The modern advertising methods has restricted the freedom of choice of consumers by the power of manipulative advertising. The psychological techniques are being used including creating a subconscious motivation via conveying a subliminal message, creating perception through selective attention, selective distortion, selective retention and priming. The learning techniques are being persuaded through repetition including operant conditioning through positive reinforcement, classical conditioning through celebrities and brand ambassadors. The consumer behavior is influenced in related with AIDA concept &PLC through psychological manipulation and emotional appeal. The purpose of this paper is aware the target audience to realize the techniques of manipulative advertising by their free choice of decision making. The customer has to choose the best product or the service through realizing the disadvantages it can cause to the community and avoid the influence of harmful products and services. The unethical manipulative advertising will effect physically, financially and socially. The mechanism of investment in advertising and the impact of economic growth will be discussed. The ethical aspects of manipulative advertising depends on the service or the product and relies on the theme of the company. The customer should realize the product or service which is harmless to him by differentiating its’ value to the society. Manipulative advertising is not unethical but it depends on the factor which the product is harmful or harmless to the society.