Browsing by Author "Jayasooriya, S.D."

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Application of GIS in Construction Planning and Management towards Sustainable Development
(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Jayasooriya, S.D.; Rupasinghe, A.R.; Weerasinghe, M.D.G.
Geographic Information System (GIS) has been used in many fields of Science including construction industry. GIS is a Computer based tool which is used to solve engineering problems related to spatial data. The potential importance of GIS to construction planning and management in the construction industry has not been realized completely. GIS technologies have the potential to solve space related problems of construction planning and management involving, integration of information, urban planning, project site selection, soil studies, hydrology and environmental studies. In sustainability concept through GIS the users can determine exact resource needs, efficient planning of usage of lands and conserve environment for future generations. It was found that the construction industry in Sri Lanka is reluctant to apply the GIS in the construction projects. Therefore, this study was aimed to analyze the implementation issues of the application of GIS in the field of quantity surveying as a part of construction planning and management to sustainable development. Interviews were conducted to gather data from the senior quantity surveyor and GIS specialists in the fields of construction and project management. The sample was 40 and the selection method was purposive sampling specially based on the direct involvement in the project under the capacity of decision making. The study was done by using only the primary data and the analysis was done by developing a comprehensive content analysis by gathering common solutions and prioritizing them. It was found that there are key issues in the implementation of GIS including the unawareness and the overlapping with other specific techniques. The respondents have proposed the possible ways of implementing GIS to the construction planning and management for enhancing the productivity of the projects to achieve sustainability specially by doing a proper benefit analysis
Conceptualization of Digital Marketing Orientation on Business Performance of Small and Medium Exporters in Digital Era: With Special Focus on Export Market Orientated Behavior
(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Jayasooriya, S.D.; Yatigammana, M.R.K.N.
There is a huge gap between market-orientated information generation, dissemination, and responsiveness to the customer of SMEs in developing countries. Developed countries massively use digital marketing to minimize the gap. There is an issue with the impact level of digital marketing adaptation and Digital Marketing Orientation (DMO), especially for SMEs in developing countries who are operated in a highly competitive international market. This paper aims to explore the impact level of the DMO of SME exporters to increase the business performance in the competitive international market settings. The methodology for this study was literature reviewed. The content analysis was used to review the studies in E-Marketing /DMO in SMEs. Findings revealed that the DMO of developing countries is still in the embryonic stage. To get the maximum opportunities, SMEs should incorporate DMO with Export market-orientated behavior and Export entrepreneurship orientation. This paper contributes the concept, knowledge, and theories to future researchers to investigate further. Practitioners, policymakers, or digital marketing service providers can increase digital marketing/emarketing to increase business performance.
Constructing an Effective Performance Management System for the Highestgraded Construction Companies in Sri Lanka: A Concept Paper
(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Gunathilake, G.G.T.Y.; Jayasooriya, S.D.
This explanatory research is an attempt to address the declining individual work performance (IWP) among the highest-graded construction companies in Sri Lanka due to poor performance management systems (PMS). Based on pragmatic research philosophy, the author intends to empirically test the relationship and the impact of PMS effectiveness on the IWP using work engagement and high-performance culture (HPC) as mediators while conducting a qualitative inquiry on the four-stage process and design aspects of PMS to develop an effective model PMS for the target population as the primary objective of the study. The conception of insufficiency of mere changes in PMS without changing the culture into HPC would be explored while developing a new scale to measure HPC as another scholarly contribution. The study would validate and provide a fresh interpretation of the constructs understudy in the postpandemic context. A questionnaire comprising 4 standard scales along with the proposed would be administered among a sample of 357 officer-graded employees selected from 9 companies using stratified random sampling. Correlation, regression, SEM, and ANOVA would be performed for testing 8 hypotheses, analyzing the impact and demographic information respectively. Around 25 interviews and focus group discussions along with content analysis would be employed in the qualitative phase of the study. The absence of statistical validation of the proposed model of effective PMS could be identified as the main limitation while replicating the same research as a longitudinal study or in a different time and industry contexts could be potential future research avenues.