Browsing by Author "Kennedy, F.B."

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HUMAN RESOURCE MANAGEMENT PRACTICES AND SERVICE QUALITY - REFERENCE TO PRIVATE HOSPITALS IN SRI LANKA
(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Victor, L.D.; Kennedy, F.B.
The human resource management practices, which play a central role in the exchange relationships between the organisation’s management and its employees, are connected to every stage of the employment circle, and through these engagements employees obtain valuable information about the organisation and the way it is managed. These activities show employees, in practice, what is valued in general, and how the organisation views them in particular. When employees deal with customers they bring to the interaction their perceptions of human resource management practices. This might have an effect on service quality. The marketing discipline defines quality as meeting or exceeding the expectations of customers and the customer satisfaction is driven through high service quality. Increased levels of competition have compelled many health care organisations to learn how to differentiate themselves and consequently, assessments of service quality have become critical for hospitals. This research undertaken from Patients’ and Human Resource Manager’s points of view to find out the impact of human resource management practices on service quality in the private hospitals. A survey was conducted with 75 Human Resource Managers of the private hospitals and their 745 customers. The researchers used SPSS 16.0 to analyses the data. The study concluded that the human resource management practices have impacted on service quality at a high level of human resource manager to the patients of private hospitals and resulted that the five human resource management practices accounted for 93.7% of the variation in service quality, while the 6.3% of variation was unexplained by these variables.
Impact of Micro-Credit Programs on Eliminating Economic Hardship of Women
(University of Kelaniya, 2010) Maheswaranathan, S.; Kennedy, F.B.
It is often argued that micro-credit program interventions at the grassroots level increase the ability of the poor to deal with crises. Economists argue that micro credit program does not always bring development in the life of the grassroots’ level people. Hence, policy makers view micro credits financed by the organizations are, most of the time, not allowed to the poorest (refunding problems). This paper examines the relationship between the Micro-Credit programs and elimination of economic hardship of women. Ten in-depth interviews and 50 self administrated questionnaires were distributed among the beneficiaries of BRAC in Eravur Pattu Divisional Secretariat Division in Batticaloa District in order to collect data. The study reveals that there is a strong positive relationship exists between Micro-Credit Programs and Elimination of Economic Hardship of women. That is, most of the women in Eravur Pattu involve in micro credit process in order to manage their economic hardship of the families and it resulted in improving the quality of life than existed earlier. Microcredit loans empower the poor to seek alternative ways to improve their life styles. The in-depth interviews support that the micro credit programs should be extended to male in order to develop their quality of life. In addition recommendation and suggestions are given to strengthen the micro credit programs and to extend this program to male.
IS CONSUMER SOCIAL RESPONSIBILITY AN OUTPUT OF RELIGIOSITY.
(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Kennedy, F.B.; Victor, L.D.
Corporate Social Responsibility is researched academically. But the question arises that what is the responsibility of consumer in business. This question paved a way to research on consumer social responsibility (CnSR). Religiosity is researched in business. Therefore, the objective of this research is to study whether religiosity influences on CnSR. Religiosity is measured through intrinsic religiosity and extrinsic religiosity and CnSR is measured through using six constructs: responsibility for critical appraisal, responsibility for action, responsibility for social impacts, responsibility for environmental impacts, responsibility for solidarity and responsibility for supporting. The academic community of Eastern University, Sri Lanka was taken to administer the questionnaire. The findings suggest that religiosity has strong impact on the CnSR. Intrinsic Religiosity plays vital role in influencing responsibility for environmental impact and solidarity. This pioneering venture is undertaken to ascertain the contribution of religiosity to inculcate consumer ethics in consumer. Further research to emphasize the impact of consumer social responsibility should be done in different group of consumers to ascertain the generalization of the construct.