Browsing by Author "Kularajasingam, Janitha"

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The Effect of Social Media Marketing Activity towards Online Shopping Behaviour among Primary School Teachers in Klang Valley
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Yi, Goh Jing; Kularajasingam, Janitha; Subramaniam, Anusuiya; Singh, Jugindar Singh Kartar
Social media allows internet users to communicate in the virtual environment. Potential customers around the world can communicate directly to the brand representative or their friends. Furthermore, in regards to the convenience and beneficial perception towards online shopping, the current trend of online shopping among internet users are becoming more significant especially for professionals. The online shoppers in this context is directed towards primary school teachers in Klang Valley where the opportunity lies to examine the effect of social media activity towards online shopping behaviour among primary school teachers in Klang Valley. The purpose of this study is to examine the effect of social media marketing activity towards online shopping behaviour among primary school teachers. This quantitative study utilized a survey approach to collect primary data from 391 primary school teachers in Klang Valley. Based on the results, the significant findings shown in this study found that there are three factors affected online shopping behaviours namely, interaction, trendiness and advertisement. This study provided new insights from the theoretical perspective, and the findings were consistent with the effect of social media activity among primary school teachers and provide a guideline for eretailers to better design their community features.
The Impact of Hedonic Value, Utilitarian Value and Trust towards Online Shopping Behaviour of Dietary Supplements among Females in Kuala Lumpur
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Halim, Puteri Farah Qistina Binti A; Kularajasingam, Janitha; Singh, Jugindar Singh Kartar; Subramaniam, Anusuiya
Dietary supplements often known as the product that is manufactured to supplement and equipped one's diet. The dietary supplements are considered as the important additional food consumption for people nowadays especially women. During the old time, the earlier additional food such as traditional botanical herbs, plants product and other natural source were used and consumed to maintain of one's health. The common dietary supplements that often consumed by the consumer is vitamin C, B, A and many other groups of vitamins which is also known as multivitamin, herbs, minerals and various of product that comes in pill, powder, capsules, drink, gummy and bars. Some of these supplements has their own significant purpose in one's health. In addition to that, online shopping is one of the best options for people especially women to purchase the dietary supplements. Furthermore, online shopping platform is also offering the wider and various type of dietary supplements that can be purchased easily everywhere and anywhere conveniently. Thus, the purpose of this research is to study the impact of the hedonic value, utilitarian value and trust towards the online shopping behaviour of dietary supplements among females in Kuala Lumpur. This quantitative study utilized a survey approach to collect primary data from 184 females in Kuala Lumpur. Based on the results, the significant findings shown in this study found that it is ascertained that three independent variables (hedonic value, utilitarian value and trust) have positive relationship towards online shopping behaviour of dietary supplements among females in Kuala Lumpur. This study provided new insights from the theoretical perspective, and the findings were consistent with future research to have better understanding on consumers intention towards the hedonic and utilitarian aspect as well as the consumers' trust.