Browsing by Author "Kumara, I.M.N.S."

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Influence of corporate social responsibility on firms’ profitability: evidence from banking sector in Sri Lanka
(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Harshana, S.D.; Kumara, I.M.N.S.; Dissanayake, B.M.N.B.
According to one of the most frequently cited definitions, Corporate Social Responsibility (CSR) is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. Companies are trying to go beyond what social groups and environment protection groups expect. Then it has become a trend and essential thing for competitive organizations. Relations among all stakeholders became one of the most important factors to long term survival. Corporate social responsibilities are more important to service sector organizations because they are directly deal with customers. There are many banks in Sri Lanka which are serving same services in a different manner. There is a trend of servicing to customers while providing some other benefits to customers. Sometimes One bank’s service can be deferred to another bank just because of CSR portion of such service. There is competition among banks to attract more customers by providing CSR to public. Therefore it is better to understand the relationship between corporate social responsibility and performance of Banks. Finally, this is investigated whether there is any benefit to banks on their CSR activities. To identify the relationship, Five banks were considered for the period of six years. The performance of firms was be measured by Profit after Tax.
Newspaper coverage of women’s sports: Special Sports Event in Sri Lanka
(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Kumara, I.M.N.S.
There has been a recent interest in research into national media coverage of female sport, particularly single events, but ongoing sporting activities by women are rarely reported. In general, women are well represented among sports participants and sports audience but not in the media. Data show that woman’s sport is greatly underreported and trivialized in newspapers. Therefore’ the purpose of this study was to measure press coverage during the sports events in the Sri Lanka Sunday newspapers. By: a) number of articles, b) size, c) page placement, d) accompanying photographs and e) photographs size. Qualitative methods were used to collect data and also used AQUAD software. The researcher used sequence analysis to identify the article size and page placements and photograph size. The coding analysis was used to analyze accompanying photographs. Although only 29.3% of the articles and 38% of photos were on women’s sports, the newspaper coverage was not similar to the distribution of events. There is a significant gender difference were found with respect to article size, page placement, accompanying photographs and photo size. In conclusion, there was a trend to overcome gender inequities in media coverage during the sports events.