Browsing by Author "Lasantha, S.A.R."

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The Battle against the World of Piracy: A Case Review of ABC Entertainment
(Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya, 2015) Abeywardana, N.L.E.; Jayarathne, L.C.H.; Jeewandarage, P.M.; Lasantha, S.A.R.; Dissanayake, D.M.N.S.W.; Jayarathne, B.C.P.; Hettiarachchi, H.A.H.; Anuranga, B.K.H.D.
In general, gaining of competitive advantage is the main objective of a company’s survival. In the pursuit of achieving this companies explicitly or implicitly adhere to many strategies and many external factors which beyond the company’s control affect this process. Thus is it inevitably complex and only keen companies survive? Provided that, in this review note we bring a contemporary case into discussion. ABC entertainment was one of the finest companies established in Sri Lanka and their core business was selling artistic content in different forms; ringtones, compact discs, etc. Their main revenue generator relied upon the ringtones supplied to mobile operators such as Mobitel, Dialog, Etisalat, Hutch and etc. Back then, Mobitel operated as the industry leader of telecommunication and subsequently companies entered to a price war with the emergence of companies like Airtel in 2009. All the companies faced severe reductions in revenue and found tough to operate. As means of survival and retaining competitive positions companies’ implemented strategies such as adding value added services such as internet and data. The review proceeds discussing problems raised in the revenue models of the companies providing facts in relation to telecommunication industry in Sri Lanka, management structure and etc. Finally the review suggests strategies as means of survival.
Financial Literacy and Credit Choice of Consumer Credit Users in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Lasantha, S.A.R.; Pathirawasam, C.
Financial literacy of individuals matters in credit decisions specially when choosing among different credit alternatives. This study investigates the financial literacy level of consumer credit users in Sri Lanka and their credit choice. For this purpose primary data was collected from 445 individuals using a survey instrument. Individuals have displayed a moderate level of financial literacy and it is found that there is no significant difference between the financial literacy levels of males and females. Despite the financial literacy level, most individuals have resorted to high cost credit cards compared to low cost bank borrowings. This may imply a behavior that deviate from the rationality. It demands further research to determine the possible factors affecting the deviation from rationality. Further this research finds that individuals below the age of 25 have lower financial literacy level. It may imply that they are susceptible to higher credit related risks.
The Impact of Financial Literacy and Risk Aversion on Investment Choices of Undergraduates in Sri Lanka
(International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019) De Silva, D.N.W.; Lasantha, S.A.R.
This study investigates the impact of financial literacy and risk aversion on investment choices of undergraduates in a developing country context. The study was conducted as a cross sectional survey using a sample of 200 undergraduate in Sri Lanka. Data were collected by means of a structured questionnaire. Investment choice was measured in terms of an unordered categorical variable. Risk aversion, and financial literacy was measured using standard questions. The study shows that financial literacy significantly influences the choice of equity and debt instruments relative to savings deposits. Moreover, the relationship is found to be positive indicating that the increase in financial literacy results higher chances of choosing equity and debt instruments as opposed to savings deposits. Relationship of risk aversion and choice of equity and debt instruments found to be negative but significant only at 10% level. Choice of retirement plans relative to savings deposits is also significantly influenced by financial literacy and the relationship is found to be positive. Moreover, when the individuals are more risk averse they are more likely to choose retirement plans relative to savings but the relationship is insignificant. Findings reveal the importance of financial literacy of individuals.
Personal and Situational Factors on Consumer Financing Decisions, a Conceptual Model
(Department of Commerce and Financial Management, University of Kelaniya, 2017) Lasantha, S.A.R.; Pathirawasam, C.
Expected Utility Theory advocates that individuals make rational decisions. However it is not rare to see consumers deviate from rationality when making consumer credit decisions. Despite the financial literacy, individuals may tend to choose high cost consumer credit forms such as credit card as a mean of financing consumer goods and services which in fact suggests a deviation from economic rationality. The failure of Expected Utility Theory to explain and predict consumer credit decisions that deviate from rationality provide incentives to use an alternate theory; Prospect Theory which counts principles of perceptions and judgement that limit the rationality of choice. Accordingly this theoretical paper suggests personal factors; locus of control, social comparison and self-control and situational factors; life events and income may influence on consumer financing decisions.