Browsing by Author "Perera, R. P."

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    Public Relation; Young Men’s Public Organization A Theoretical Explanation on How Young Men Establish Mutual Understanding Within Them and Create Reputation Among Other Publics Towards Their Sexual Relations Through Social Media
    (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2017) Jinadasa, M.; Perera, R. P.; Udovita, P. V. M. V. D.
    This paper identifies three key public relations concepts in order to explore how young men create sexual relations and emotional literacies through digital media. The first concept to be examined is mutual understanding. This involves exploring the dynamics of interpersonal relationships in order to understand how young people express their identities and to establish their on- line communities. The second concept to be explored is reputation. In public relation theory, ‘reputation’ refers to how people perceive the quality of the organization. In this section, reputation is used as a means of understanding how young people build up their image in order to create connections with similar people, other young people and wider society. Finally, the third concept to be discussed is activism. Activism in public relations refers to organizations providing opportunities to public’s voices without which they cannot create relationships with their stakeholders.