Browsing by Author "Perera, U.L.H.D."

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    Analysis on Using Colour Psychology in Political Communication
    (4th National Research Conference on Applied Social Statistics, Social Statistics Students’ Association, Department of Social Statistics, Faculty of Social Science, University of Kelaniya, Sri Lanka, 2018) Perera, U.L.H.D.
    “Communication” is a Latin word which means “to share”. When simply describes it means sending and receiving information between two or more people. It includes the sharing of ideas, concepts, imaginations, behaviours and written content. There are three major steps in communication. Those are as, thought, encoding and decoding. The thought means, the subject of the information which is in senders mind. When the idea or the concept go through as a verbal or written message for another person then it define as encoding. After the message is received by the receiver, he/she read it and understands it. He may translate the information to better understand it. So decoding refers to the interpretation of information from the perspective of the receiver. There are two types in communication as verbal and non-verbal. Verbal communication means sharing information through speech. Non-verbal communication means, sharing ideas between two without using words. Non –verbal communication includes with eye contact, postures, gestures, facial expressions, and Chromatics. However, when communication came to the political communication it means, a process that includes political institutions and actors, the news media and, importantly citizens. There are three key players of political communication as, leaders, media and public. Political communication can be harnessed for positive and negative purposes. However Chromatics its mean colours are most powerful and important communication tool and it is interact with religious, cultural, political and social influences. In the present era colours are playing a considerable role in political communication and also it influenced for political phenomenas. Also the message that communicate for the society by colours are various from country to country. As an example in China, red is a symbol of good luck. In South Africa, red is symbolic of mourning. If you’re “in the red” on Wall Street, you’re losing money. In Jamaica, if you’re red, you’re drunk. In U.S. politics, Red is using by Republican Party. Worldwide, red is the color of communism. However, above brief introduction express that colours are more powerful in political communication. Anyhow, main objective of this paper is to analyze on using colour psychology in political communication. This study is based on secondary data which obtain by scholarly articles, books, reports and other sources. Also content analysis used as for the methodogy. Finally the study revels that the colour psychology play a critical role in political communication and in the present era it has influenced to shape the public opinion too
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    A study on trends of women’s political participation in recent times
    (4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Perera, U.L.H.D.
    Political participation is a basic concept in political science and scholars have defined the concept in different ways. It may be defined as the actions of private citizens seeking to influence or support government and politics. However, simply political participation means that a person participating for political process under her/his personnel attitude and beliefs. However, there is a discussion among the society about the women’s political participation because the women’s political participation seems to be not impressive than the male political participation. Anyhow the main objective of this paper is to identify the trends of women’s political participation in present era. This study is based on secondary data, which obtained by reports, research papers, relevant books and articles. Also content analysis used as for the methodology. Finally the study reveals that there are many negative and positive trends of women’s political participation such as there are political movement which conducted by women’s to gain their rights, women’s are still in a lower level of participating for politics and policy making procedures because their numbers are comparatively lower than that of men and also some countries took positive steps to increase women’s political participation such as introducing a quota system in Sri Lanka
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