Browsing by Author "Perera, W.L.M.V."

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    The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)
    (2013) Perera, W.L.M.V.; Dissanayake, D.M.R.
    Personal grooming is one of the fast growing markets in anywhere in the world whereas huge brand completion is noticed at a hype even in Sri Lanka. The foreign makeup products brands found in local market is evidence in Sri Lankan context to study the brand related behavior referring to one of the product scopes found in personal care categories. The purchasing decision related to foreign made makeup products referring to female segment has been recognized by the researchers as worth to study depending on the life style rationale of ladies in local market since it could provide constructive insights for crafting marketing related decisions. In par with the same, researchers have focused on studying the impact of Brand Awareness, Brand Association and Brand Perceived Quality on female consumers‟ buying decision of foreign makeup products. The research approach of the study is deductive discipline and primary data were gathered followed by a structured questionnaire. The relationships between each selected brand equity element and female consumer purchase decision were examined along with hypotheses developed. The sample size was 200 female consumers who represented the youth segment. Results revealed that there were significant relationships between Brand Awareness, Brand Association and Brand Perceived Quality and female consumers‟ buying decision of foreign makeup products and those elements were having a high impact on female consumers‟ buying decision of foreign makeup products. Further, the researchers were able to recognize that, among the selected brand equity determinants, brand awareness was the most influential element towards purchase decision with a correlation value of 0.918. It has discussed the findings followed by both descriptive and inferential statistics. The managerial implications have been discussed specially referring to the contexts branding and marketing promotion as to produce knowledge contribution through this empirical study.
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    Impact of self service technology quality on customer satisfaction: A case of retail banks in western province in Sri Lanka
    (Gadjah Mada International Journal of Business, 2015) Gunawardana, H.M.R.S.S.; Kulathunga, D.; Perera, W.L.M.V.
    Abstract: Rapid technological advancement in the banking environment drives Sri Lankan banks to adopt self-service technologies to deliver services via SMS banking, Internet banking and telephone banking facilities, Automated Teller Machines (ATM) etc. This study explored the perceived quality of the self-service technology of these services and its effect on customer satisfaction. The literature survey and in depth interviews helped to formulate quality dimensions: security, efficiency, eases of use, reliability and convenience and those dimensions were assessed through a questionnaire. This study surveyed 215 customers from branches of six dominating commercial banks located in Western Province of Sri Lanka. Data were subjected to Principal Component Analysis and retained factors were regressed using multiple regressions to assess the impact of quality dimensions on customer satisfaction. The results revealed that reliability and convenience have positive impacts on customer satisfaction but efficiency has a negative effect.