Browsing by Author "Rathnasiri, R."
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Item Impacts of the use of space in the art of Digital Advertisement.(International Conference on the Humanities (ICH), 2017 Faculty of Humanities, University of Kelaniya, Sri Lanka., 2017) Rathnasiri, R.The present study aims to identify and examine the impact of compositional elements and the techniques of contemporary Sri Lankan digital advertisement on marketing purposes. It is apparent that the advertisements and the art of advertising play a major role in attracting its customers/clients. The task of the artist is to utilize the space in terms of attaining the expectations of his client as well as the audience as well. The space is twofold: inner space and the outer space. The artist has to pay his attention to both these spaces. Whereas the inner space is reserved to implement and portray the thematic and conceptual elements of the product, the outer space is the catching point of the audience. The significant task of the artist is not to violate the natural compositional elements in the environment, the audience and the objective of the client and the product itself. The concern of the artist is, therefore, multifunctional: the awareness of colours, shapes, forms, as well as the space, and the environment is included in it. However, what is lacking in today’s trend of the advertisement is the unawareness of such concepts and elements. The present day artists are less aware of the background and the lighting aspects of the artwork, integrating natural shapes and forms often in the artwork. Further, the constructional errors: oversized hoardings, inconsistency of organizing information, inappropriate use of typography causes miscommunication of the message to the audience. Thus, the particular situation provides a background to examine to re-generate and re-cultivate a culture that beautifies and enhances the society and encompasses the message of the art work as well. Twenty digital advertisements that have been posted along the highway stretch of the Kaduwela-Kollpity were examined as the specimens of the particular study. The study proved that the disintegration of the thematic and conceptual elements and the constructional flaws have made a significant impact on present day Sri Lankan digital advertisements and the art of digital advertising.Item The Nagaraja guard-stone during the Anuradhapura and Polonnaruwa periods(Faculty of Humanities, University of Kelaniya, Sri Lanka, 2016) Rathnasiri, R.The purpose of this abstract is to denote Nagarja guard stone, a symbol of God Vishnu. Although the common name is Nagaraja as it is created with a cobra and a royal figure, critics have not come to a final decision of its concept, symbol or task so far. Nagaraja guard stone was a very popular sight that appeared at the entrances of Buddhist buildings during the Anuradhapura and Polonaruwa periods. This creation can be seen at the temples in capital city of the kingdoms, neighboring monasteries and the temples of provincial centers. But it was not included in non-Buddhist places like Palaces, Hindu temples, courts, tanks and ponds. We can see a close relationship between the figure of the guard stone and the concept of god Vishnu. According to the Mahawnsha, god Vishnu is the guardian of Lankaddveepa (Sri Lanka) as well as Buddhism. It is also present in Buddhist beliefs and God Vishnu is known in different Names such as Upulwan, Uthpalawarna, Udakapathi, Varuna, Vasu,Vasuki, Vasudeewa, Vasuladaththa, Anantha and known to have a close relationship with water. Among them, the figure of cobra is included in Vasu, Vasuki, Vasudeewa, Vasuladaththa and Anantha. There is a similarity between the Vasuki legends and anantha who protected Mahameeru and Vasuladaththa who protected the relics at Ruwanwelisaya. God Vishnu is known as Vasudeevo in the hymns for Vishnu, and also among the rulers of dashadig (ten directions), god Vishnu represents down (land). We can prove that the guard stone is a concept of Vishnu by installing the guard stone in connection with land, making compulsory for Buddhist architectural elements, having a close relationship with both Hindu and Buddhist stories and comparing the features of Vishnu with other characters. Archeological facts and primary and secondary literary sources have been used in this study.