Browsing by Author "Razi, M. J. M."

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Developing a Conceptual Framework to Investigate the Demand Articulation of SMMEs for Digital Marketing Adoption and Performance: Reference to SMMEs in the Sri Lankan Tourist Lodging Industry
(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Herath, H. M. B. I.; Razi, M. J. M.
The concept of demand articulation is acknowledged in the field of marketing science as a valuable tool for implementing industry-specific policies aimed at expediting the commercialization of emerging technologies. The objective of this study is to construct a conceptual framework for examining the relationship between social media adoption and performance in the tourist lodging industry in Sri Lanka, focusing on the demand articulation for digital marketing by small, medium, and micro enterprises (SMMEs). The researcher conducted a thorough content analysis of the digital marketing behaviors on social media of SMMEs in the tourist lodging industry. The findings indicate the applied gap reflecting the scarce levels of digital marketing strategies in the realm of social media marketing (SMM), specifically in areas of video marketing, property management system (PMS) utilization, content updating, social media boosting and optimization, and overall liveliness. The researcher has considered the policy-related demand articulation on social media adoption by investigating the impact on the existing TOE model to construct a new framework to address the theoretical gap. The study mainly revealed that the new technology demand articulation leads to its adoption by the SMEs on demand-side innovation policies, sectoral policies, and challenge policies based on the literature review.
Exploration of Digital Entrepreneurship factors influence on Digital Transformation in Banking Industry in Sri Lanka
(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Fairooz, H. M. M.; Razi, M. J. M.; Wickramasinghe, C. N.
Digital transformation is happening in every industry. However, this is not producing the required outcome as expected with compared to the developed and fast-growing countries. Technology adaptations alone were unable to bring revolutionary change to the banking industry. According to literature, the digital transformation of the banking industry is significantly influenced by business leadership, digital business strategy and technology adaptation of the organization. However, the impact of these factors in the Sri Lankan banking industry has not been explored till the present research. The researcher intends to fill the existing knowledge gap by exploring the role of the leadership, digital business strategy and how technology adaptation can influence the digital transformation in the banking industry in Sri Lanka. In this article, more attention paid to theorizing digital transformation using the concept of digital entrepreneurship. The dynamics of digital entrepreneurship will use following theories to analyse the data: innovation theory, SCOT theory, knowledge gap theory and then position Lexus and Olive tree philosophy at the centre to bring the globalization concept into the digital transformation aspect. The inductive approach case study methodology is used with three case studies: (i) highly transformed bank (ii) moderately transformed bank (iii) low level transformed bank. The researcher uses the theory-guided case studies to provide more structured guidelines and explanations of the actors, which validate the digital transformation conceptual guideline and generalizability. Data collection is based on proposition, insight, questions, and pictures with a logical guideline framework. Evidence is gathered within the themes by interview. This paper provides an overview of distinctive dimension of technology adaptation in to organization level and gaps compared to the global banking; management cognitive reaction in innovative technology adaptation; recommendation on how digital transformation can enable connected industries such as retail, ecommerce, hospitality, transportation, government services and entire economy; social media utilization in banking and financial business model, disruptive thinking; and the level of interaction and transformation that was engendered between banking institution and end customers.The key contribution of this research is the digital entrepreneurship process which most organizations consider for digital transformation to produce the intended outcome.
Investigation of Electronic Medical Records System’s Perceived Success in Public Sector Hospitals in Sri Lanka
(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Sarathchandra, K.; Razi, M. J. M.; Surangi, H. A. K. N. S
The backbone of any digital health system is the Electronic Medical Record (EMR) system which is a digitized medical record as an alternative to physical (manual) medical records. EMR can provide quick access to patients' accurate, up-to-date and complete information for efficient diagnosis reducing medical errors and providing safer care. Health administrators are able to make better decisions and manage health care facilities based on EMR data. Hence, EMR contributes in providing effective, cost-efficient, safe, and scalable health care delivery systems in a country enabling a healthy nation. Determining the success of an EMR system is an ongoing area of research since its implications are of interest for researchers and health administrators. The investigation of EMR is the process of systematically assessing the impact, value and benefits to decide the success of the implementation. There are diverse perspectives, approaches and measures used in both research and practice in EMR investigations. This concept paper presents the literature on factors that influence the success of EMR. This research uses the mixed method. The first phase is a quantitative study using stratified samples of clinical staff from EMR implemented public sector hospitals. The second phase is a qualitative research to extend and develop the understanding of findings from other users’ perspectives. This research fills an important research gap and contributes to understanding the level of perceived success of the EMR system in public sector hospitals and revealing the most significant success factors. These findings could be used for future EMR investments and maximizing the EMR success.
Role of Organizational Agility in Knowledge Management Orientation and Organizational Performance: A Systematic Literature Review
(Wayamba Journal of Management, 2022) Jayampathi, E. K.; Alwis, A. C. De; Razi, M. J. M.
Today’s business organizations need to improve an ability of managing organizational knowledge for attaining organizational goals and objectives while capturing the competitive advantage and enhance the performance. Although Knowledge Management Orientation (KMO) is recognized as a vital element in an organizational performance, relationship between KMO and Organizational Performance (OP) is fragmented and ambiguous due to various conceptualizations and definitions. The purpose of this paper was to develop a conceptual model that explain the fragmented results in between Knowledge Management Orientation (KMO) and OP. A systematic literature review was carried out to identify the research gaps and limitations of the literature. The study suggested a new model KMO-Organizational Agility (OA)-OP to uncover the fragmented literature between KMO and OP. Future researchers may consider the OA as a mediating variable to uncover the nexus between KMO and OP. This study highlighted the necessity of promoting OA in business organizations to improve the OP while put together the KMO.