Browsing by Author "Samarakoon, S.M.A.K."

Now showing 1 - 7 of 7

Antecedents to the Export Market Orientation of BOI Registered Organizations in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Kumara, P.G.; Samarakoon, S.M.A.K.
Export market orientation is one of the most important characteristics which is essential to develop in every organization. Since it is very important to make out the level of export market orientation of BOI registered organizations. Further, identification of potential antecedents of export orientation in the BOI registered organizations in Sri Lanka is essential to expand the quantity of export to obtain balance of payment positive value. Literature review of the study identified export experience, export environment and export coordination may impact the level of market orientation of BOI companies will be asses. BOI registered companies represent different sectors such as Tourism & leisure, Infrastructure, Knowledge services, Utilities, Apparel, Export Manufacturing, Export Services, Agriculture, Education. This is research mainly aims to measure the level of export market orientation of BOI registered companies in Sri Lanka. Population of the study is BOI registered companies in Sri Lanka. Sample size is 100 BOI registered companies representing Katunayaya, Biyagama & Seethawaka Export Processing Zones. Sample technique is Probability sample method is used for the research. Data collection method is both primary and secondary data will be used. A structured questionnaire with five point Likert scale questions will be used to collect primary data. Data analysis method is Descriptive statistic, co-relations and multiple regression methods are used with the analysis method of SPSS-20 (Statistical Package for the Social Sciences (SPSS). This type of study is in minimum level in Sri Lanka and it is highly needed export business performs well and new business should be started. And also this study will be contributed enterprises to do export business in a strength way. This leads to success export business and it should be evaluated from various related factors on export market.
Examination of the agriculture market information network in Sri Lanka
(University of Kelaniya, 2008) Samarakoon, S.M.A.K.; Shamil, M.
Factors Influencing on User Satisfaction of Sales Force Automation System
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Karunarathne, P.S.K.C.; Samarakoon, S.M.A.K.
SFA systems provides sales force management by automating a variety of sales activities, in order to enhance and develop their roles. However, it was found that they actually use it less than 50% of the sales force in general, it is thought that the cost of using benefits, the system users are unhappy. Thus, they were not willing to use the system in order to fulfill their job activities. Given this reality, low user acceptance emerged as a prime cause of this failure to realize the full benefits of the standard SFA system. Advancements in SFA design and deployment strategy have shaped user’s satisfaction and expectation about what quality software ought to be like. This study will drive to identify what are factors that influencing for SFA user satisfaction. And the factors of which contribute positively or negatively to effects on user satisfaction, including discussions of several recognitions, reward ideas as they narrate by testing Technological Acceptance Model (TAM) model (Davis, 1989; Davis, Bagozzi, & Warshaw,1989) and Diffusion Innovation Theory (DIT) (Rogers, 1995). A sample of Sales Person in the eighteen to sixty five age group who use the SFA System as to fulfill their primary job activities will be participated as the respondents of the study. As a sub objective of the study, researchers also aim to measure the user satisfaction according to their job profile designation among the selected sample. Descriptive statistics and multiple regression analysis will be applied in the study as the statistical tools. This study fills a gap in the literature by acknowledging the findings of testing Technological Acceptance Model and Diffusion Innovation Theory development research; hence it will test and validate the model in most of information systems in Sri Lanka.
Human resource management practices in the hotel industry in Sri Lanka
(University of Kelaniya, 2013) Shamil, M.M.M.; Samarakoon, S.M.A.K.
Impact of Grass Root Level Pesticide Advertising Tools on Farmer’s Purchase Decision: With Special Reference to Sri Lankan Commercial Paddy Farming Sector
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Gamage, V.L.R.; Samarakoon, S.M.A.K.
Since 1980, different type of chemicals with different formulation has been initiated in Sri Lanka. Registrar of Pesticide has imposed some laws as well as Government has already created a stressful condition to limits the practices of Agro chemical companies which specially advertising & promotion. The specific concern of this research is the representation in advertising of the changes in the consumption of pesticides which are categorized as technological products which are not directly consumed but are used in the production of materials needed for the production of final consumer goods such as rice and vegetable. The purpose of this study is to study the impact of grass root advertising tools to purchase decision of the farmer, to examine the impact, descriptive in nature and a single cross sectional design will employ to collect data through a self-administered questionnaire. Two hundred farmers are going to select from four districts. This area purposely selected due to the highest paddy production among all the other paddy growing districts in Sri Lanka. Further, that contribute to the higher average paddy yield per net hectare and these four districts are using the highest pesticides for paddy cultivation. In the light of the research question and study objectives, following theoretical model has been developed. Research model developed to investigate the impact of sales promotion tools; farmer training class, farmer visit, agriculture instructor visit, and etc. Data analysis comprised of both qualitative and quantitative methods complementary to each other. Specially, regression and correlation will use to analysis associations among the variables.
Market Orientation, Innovativeness and Performance in E-Learning Programme of Sri Lankan Universities
(University of Kelaniya, 2014) Vaikunthavasan, S.; Samarakoon, S.M.A.K.
The purpose of the study is to explore the market orientation, innovativeness and performance of the government Universities in Sri Lanka. Sri Lankan Universities were the unit of analysis. Data for this study were collected from the faculty heads or coordinators of Higher education programmmes in government Universities in Sri Lanka. Convenient sampling method was adopted, structured questionnaires were issued directly and sent through the mail to collect data and one hundred and fourteen respondents were gathered in this study. The MARKOR was used to measure the Market Orientation. Correlation and regression analysis were used in order to identify the association among market Orientation, innovativeness and performance. Three market orientation measures included intelligence generation; intelligence dissemination and responsiveness to intelligence were used to investigate their relationships with Innovativeness and performance. All three measures were found to be statistically significant and positively related to the Innovativeness and performance of the course programmes Universities in Sri Lanka. Based on the studies, the Universities were suggested to follow proper market oriented strategy in higher education system, it will lead to optimum performance achievement.
Market Orientation, Innovativeness and Performance in E-Learning Programme of Sri Lankan Universities
(University of Kelaniya, 2015) Vaikunthavasan, S.; Samarakoon, S.M.A.K.
The purpose of the study is to explore the market orientation, innovativeness and performance of the government Universities in Sri Lanka. Sri Lankan Universities were the unit of analysis. Data for this study were collected from the faculty heads or coordinators of Higher education programmmes in government Universities in Sri Lanka. Convenient sampling method was adopted, structured questionnaires were issued directly and sent through the mail to collect data and one hundred and fourteen respondents were gathered in this study. The MARKOR was used to measure the Market Orientation. Correlation and regression analysis were used in order to identify the association among market Orientation, innovativeness and performance. Three market orientation measures included intelligence generation; intelligence dissemination and responsiveness to intelligence were used to investigate their relationships with Innovativeness and performance. All three measures were found to be statistically significant and positively related to the Innovativeness and performance of the course programmes Universities in Sri Lanka. Based on the studies, the Universities were suggested to follow proper market oriented strategy in higher education system, it will lead to optimum performance achievement.