Browsing by Author "Samarawickrama, A.J.P."

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An Analysis for Factors Affecting Switching Behaviour of Customer in General Insurance Industry in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021) Lakmali, G.G.T.; Samarawickrama, A.J.P.
Introduction: The purpose of this study is to identify the factors affect for customer switching in general insurance industry. To achieve this goal 120 questionnaires were distributed among customers who are the general insurance policyholders in Sri Lanka. This study is based on four factors that are affect to customer switching behavior and these factors were extracted from the literature. Design/Methodology/Approach: This study is based on four factors affecting customer switching behavior extracted from the literature. Customer switching is the dependent variable and customer satisfaction, switching cost, customer loyalty, and service quality are the independent variables. 120 questionnaires were distributed among customers who are the general insurance policyholders in Sri Lanka in order to collect data. Findings: The findings of this study disclosed that most important factors that are affect to the customer switching are, customer satisfaction and customer loyalty and the least important factors are, switching cost and the service quality. Conclusion: Insurance companies able to analyze the business with considered factors and predict the customer switching in near future. Researcher has identified customer satisfaction highly affect for the customer switching in general insurance industry referring regression analysis. Therefore, insurance companies have to give their more attention to satisfy customers.
An Analysis of Barriers Towards Customer Intention to Use Mobile Banking Service in Sri Lanka: With Special Reference to Galle City
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021) Maduwanthi, A.M.K.P.; Samarawickrama, A.J.P.
Introduction: This paper provides a summary on the research of an analysis of barriers towards customer intention to use Mobile Banking service in Sri Lanka with special reference to Galle City. The purpose of this paper is to analyse the impact of each barrier (usage barrier, value barrier, risk barrier, traditional barrier and image barrier) on customer intention to use Mobile Banking service. Design/Methodology/Approach: Descriptive research design is used to find out the relationship between barriers and customer intention to use Mobile banking service and research strategy is quantitative. Non- probability purposive sampling method is used, and sample is 250 banking customers in selected 5 licensed commercial banks. Primary data are collected by distributing questionnaire via online and collect data was analysed by using SPSS 23 package. Findings: Hypothesis on tradition barrier, usage barrier, image barrier and risk barrier were supported while only the hypothesis on value barrier was rejected. Conclusion: Tradition barrier, usage barrier, image barrier and risk barrier negatively and significantly impact on customer intention to use mobile banking service excluding value barrier which is insignificant. Mobile banking non- users’ intention to use mobile banking is impacted by these barriers relatively higher level than users’ intention to use mobile banking service in Sri Lanka.
Customer Perception towards Cyber Security Threats Affecting Online Banking and Online Transactions
(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022) Samarasekara, U.A.N.; Samarawickrama, A.J.P.
Purpose: This study was aimed to study about the cyber security issues in Sri Lanka and to give suggestions for those issues. According to managerial and social perspective this study will help to measure applicability of managers to ensure the safety of their customers and as a social guider this study will help to identify how that we can overcome cyber security issues. Design/Methodology/Approach: The researcher has used the quantitative method in this study. Convenient sampling method was used to gather data from 119 online customers in Colombo district using an online questionnaire. Perceived Identify Theft, Perceived Impersonation and Perceived Account Hijacked were the independent variables and E-banking adaptation and retention was the dependent variable in this study. For data analysis, descriptive statistics, independent sample T-test, ANOVA test, and multiple regression were used. Findings: Based on the study’s findings Perceived Identify Theft and Perceived Account Hijacked are having significant impacts on E-banking adoption and retention. The adjusted R square value of the multiple regression model 0.61 indicates that the Perceived Identify Theft and Perceived Account Hijacked explain 61% of E-banking adoption and retention. Originality: Findings of this study will help the banking sector and future researchers to identify the potential threats to e-banking systems and online transactions and the measures to mitigate them.
E-Banking and Financial Performance of Commercial Banks in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021) Madubhashini, M.P.; Samarawickrama, A.J.P.
Introduction: Advancement of the Information and Communication Technology (ICT) and rapid increase in the usage of ICT in financial markets can be identified as one of the main reasons behind this increased complexity and competition. In fact, ICT helps to deliver variety of banking services to the clients at a relatively lower cost. Only a limited number of studies have been conducted in Sri Lankan context to identify the impact of e-banking for profitability of banks in Sri Lanka. Hence, this study critically investigated the impact of e-banking on bank performance in Sri Lanka. Design/Methodology/Approach: To investigate the impact of e-banking for financial performance of the commercial banks in Sri Lanka, this study selected five systematically important commercial banks in Sri Lanka. The sample is composed of three private and two state-owned banks. The data was gathered over the period of 2012 to 2020 in relation to number of ATMs, fee and commission income, total assets, number of branches, PBT and covid impact based on the published annual reports of each bank. Furthermore, this study gathered information relating to e-banking services of each bank from the bank’s websites to investigate the extent of e-banking services which banks have adopted. Findings: This study used both descriptive and statistical techniques to investigate the impact of e-banking on bank performance. Results suggest that e-banking has significantly improved the bank performance in Sri Lank over 2012 to 2020 and covid have negative impact with PBT. Implications: This study discovered that e-banking increases the bank performance by offering value added products and services through ICT banks take remedial actions to develop mobile banking, it positively affects to improve the bank performance Additionally, the study can also be extended to evaluate whether e-banking has helped to improve bank performance especially in rural areas. Further, this study found that total assets and number of branches have affected to increase the financial performance of commercial bank.
An Exploration into People’s Perception and Intention on Using Cryptocurrencies in Sri Lanka
(Department of Finance, Faculty of Commerce and Management Studies University of Kelaniya Sri Lanka, 2024) Jayalath, J.P.K.D.; Samarawickrama, A.J.P.
Introduction: This study delves into the determinants shaping the attitudes and intentions of individuals in Sri Lanka towards cryptocurrencies. The research focuses on four dimensions—Financial Knowledge, Technological Knowledge, Performance Expectancy, and Trustworthiness—utilizing a structured questionnaire administered to a randomly selected sample of 385 individuals from the Colombo District. Methodology: The research methodology involves the random selection of 385 individuals in the Colombo District, with data collected through a meticulously designed structured questionnaire. The study gauges people's attitudes and intentions towards cryptocurrencies based on four key dimensions: Financial Knowledge, Technological Knowledge, Performance Expectancy, and Trustworthiness. The independent variables include Financial Knowledge, Technological Knowledge, Performance Expectancy, and Trustworthiness, while the dependent variable is People's attitude and intention towards cryptocurrencies. Findings: Surprisingly, the study reveals a negative influence of Financial Knowledge on individuals' attitudes and intentions towards cryptocurrencies. However, Technological Knowledge, Performance Expectancy, and Trustworthiness exhibit positive influences on the same. Those who perceive cryptocurrencies as user-friendly, trustworthy, and beneficial are more likely to harbor favorable attitudes and intentions. Conversely, individuals with limited financial expertise may hold less favorable views on cryptocurrencies. The findings underscore the intricate factors influencing people's perceptions of cryptocurrencies in the context of Sri Lanka. Conclusion: This research seeks to establish the relationships between Financial Knowledge, Technological Knowledge, Performance Expectancy, Trustworthiness, and individuals' attitudes and intentions towards cryptocurrencies in Sri Lanka. Despite the unexpected negative impact of Financial Knowledge, the positive influences of Technological Knowledge, Performance Expectancy, and Trustworthiness indicate that perceptions are shaped by beliefs in the utility, simplicity, and trustworthiness of cryptocurrencies. The complexity of these factors is emphasized, shedding light on the nuanced nature of public perceptions regarding cryptocurrencies in Sri Lanka.
Impact of Firm Specific Factors on Financial Performance of Diversified Financials in Sri Lanka: Evidence from CSE listed companies under the category of Diversified Financials
(Department of Finance, Faculty of Commerce and Management Studies University of Kelaniya Sri Lanka, 2024) Amunupura, R.N.N.; Samarawickrama, A.J.P.
Introduction: Diversified financial companies play a pivotal role in the financial landscape, offering a broad spectrum of services encompassing lending, insurance, asset management, and investment management. The efficient utilization of resources to generate revenues is a key determinant of financial performance, holding immense significance in the current economic climate. This study aims to investigate the influence of firm-specific factors on the financial performance of diversified financial companies listed within the diversified financial sector of the Colombo Stock Exchange (CSE). The research further endeavors to assess the moderating impact of interest rates on the financial performance of these listed companies in Sri Lanka. Methodology: The research focuses on the top 20 profitable financial companies selected from the pool of 42 listed diversified companies on the CSE. The study employs multiple regression analysis in STATA 17 to examine eight hypotheses relating to firm-specific factors and the moderating impact of interest rates on financial performance. Findings: The study's overall results indicate significant impacts between firm-specific factors and the financial performance of diversified financial companies listed in the CSE. These firm-specific factors are essential contributors to the observed financial outcomes. Moreover, a noteworthy finding is the substantial impact of interest rates on the financial performance of these diversified financial entities. The research highlights the intricate relationships between these factors and financial performance. Conclusion: In conclusion, this study provides valuable insights into the dynamics governing the financial performance of diversified financial companies in the CSE. Firm-specific factors emerge as influential contributors to financial outcomes, emphasizing the need for strategic management of these factors. Additionally, the study underscores the significant moderating impact of interest rates on the financial performance of diversified financial companies, further illustrating the multifaceted nature of their financial dynamics.
The Impact of Overconfidence & Loss Aversion on Investment Decision Making of Individual Investors in Colombo Stock Exchange: The Moderating Role of Gender (Special Reference to Central Province)
(Department of Finance, Faculty of Commerce and Management Studies University of Kelaniya Sri Lanka, 2024) Senevirathne, W.M.A.K.; Samarawickrama, A.J.P.
Introduction: Within the framework of Conventional Financial Theory, investors are traditionally perceived as rational decision-makers primarily driven by risk-return considerations. In contrast, Behavioral Finance challenges this notion, positing the presence of irrational investors influenced by a myriad of behavioral and psychological factors. This study seeks to explore the impact of two prevalent behavioral factors, Overconfidence and Loss Aversion, on the decision-making processes of individual investors within the Colombo Stock Exchange. Additionally, the moderating role of Gender in these behavioral dynamics is considered. Methodology: Data for this investigation were collected through a self-administered questionnaire, and the research objectives were primarily analyzed using Correlation analysis and Ordinary Least Square (OLS) regression analysis. The study aims to understand how Overconfidence and Loss Aversion influence investment decision-making, with a specific focus on the moderating role of Gender. Findings: The study findings reveal that Loss Aversion significantly affects the investment decisions of individuals, underscoring its notable impact. However, the influence of Overconfidence on investment decisions is deemed insignificant. Furthermore, the results suggest that Gender independently holds a significant influence on investment decisions and behavioral biases. Interestingly, when Gender is treated as a moderator, its impact on these variables is found to be statistically insignificant. Conclusion: In conclusion, this study contributes to the growing field of Behavioral Finance by shedding light on the influence of Overconfidence and Loss Aversion on the investment decision-making of individual investors within the Colombo Stock Exchange. The significant impact of Loss Aversion underscores the importance of recognizing and understanding behavioral factors in financial decision-making. While Overconfidence appears to have limited influence in this context, the role of Gender in shaping investment decisions and behavioral biases is noteworthy, though its moderating effect is deemed insignificant.
The Study of Awareness and Knowledge of Fintech Among Management Undergraduates in State Universities in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021) Perera, M.P.G.R.; Samarawickrama, A.J.P.
Introduction: FinTech is become a catchword in the world and has reached its maturity in recent years. Academia is one of the valuable stakeholders of FinTech system. Therefore, its involvement into the development and usage of financial technology is very much imperative. Just as management students represent an important segment of FinTech products and services users. From this point of view, the paper aims to investigate the FinTech knowledge and awareness level among management students. Design/methodology/Approach: Descriptive statistics are used to analyze the level of awareness and knowledge of undergraduates regarding FinTech. Inferential statistical tool independence sample t-test and one-way ANOVA are also used to analyze the impact of the demographics of respondents on their level of knowledge about the practices and terms used in FinTech. Correlation is applied to measure the difference and relationship between variables. Findings: FinTech emerged around the over the world and reached its peak in recent years. The management undergraduates of state universities in Sri Lanka cannot overlook this phenomenon and they need to be aware of this innovative and emerging industry. Conclusion: This clearly shows that management students have different levels of knowledge about FinTech. Overall, their knowledge of FinTech is low. But as management undergraduates, it is essential to have adequate knowledge of FinTech as they look forward to entering these fields in the future.
A Study of Awareness and Usage of E-Banking Services Among Women with Special Reference to Kundasale Division, Kandy
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021) Athukorala, A.A.M.; Samarawickrama, A.J.P.
Introduction: This research study investigates the awareness and usage of e-banking services among women in Kundasale Division, Kandy District. Design/Methodology/Approach: For this purpose, nine hypotheses were proposed and tested. In this study, Usage of e-banking services is measured by the eight components; Demographic factors, awareness, convenience, security, cost effective, perceived risk, attitude, Knowledge and accessibility. Moreover, researcher has examined the impact of demographic factors to the awareness to e-banking services. Sample size comprises of 214 respondents from women who lived in Kundasale division, Kandy District. Sample was selected using convenience sampling technique and data was collected through primary sources. To collect the primary data, questionnaire was used. The statistical methods of Regression analysis were used for the testing of the research hypotheses. Findings: Results revealed demographic factors, convenience, attitude, knowledge and accessibility and security, cost effective and perceived risk has insignificant impact on usage of e-banking services among women. Also, the women demographic factors have significant impact on the awareness of e-banking services. Conclusion: The final results emphasize that the overall model for demographic and awareness and usage of e-banking services has significant impact on the usage and awareness of e-banking services among women and out of this demographic factors only marital status examined the insignificant and when considering factors affects only three factors (convenience, attitude, knowledge and accessibility ) were significant while security, cost effective and perceived risk were not significantly impact on the awareness and usage of e-banking services among women in Kundasale Division, Kandy.
Study of Employees’ Perception Towards E-Banking: With Special Reference to The Bank of Ceylon Branches in Kurunegala District
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021) Kumari, P.D.N.K.; Samarawickrama, A.J.P.
Introduction: This study is aimed to attain a depth understanding of bank employees’ perceptions towards the implications of e-banking. This study investigates on implications that can be used to measure the usefulness of e-banking, banking employees’ perception towards them and factors affecting those perceptions with special reference to Bank of Ceylon branches in Kurunegala district. Design/Methodology/Approach: Seven variables were identified as perception measurements of E-banking and structured questionnaire was used for data collection. Convenience sampling technique was used to select the sample. Descriptive statistics, One Sample T-test and One Way ANOVA statistical tests were used to test hypotheses. Findings: The results show that BOC employees perceive that the use of e-banking has significant positive impact on the bank's efficiency and effectiveness, customer satisfaction, overall cost, profitability, market effects and security. Younger and educated employees who holding higher positions in branch hierarchy have a significant positive perception towards E-banking. Conclusion: Banks should be assigned younger and educated employees as digital product introducers to the customers and recruited young and educated employees.
Study of the Use of Financial Technology in Sri Lankan Diversified Financial Sector
(Department of Finance, Faculty of Commerce and Management Studies University of Kelaniya Sri Lanka, 2024) Kandanerarachchi, P.M.; Samarawickrama, A.J.P.
Introduction: This research delves into the integration of Financial Technology (FinTech) within financial companies in Sri Lanka, with a specific focus on the influence of organizational culture on technology adoption. The study comprehensively explores key factors impacting the adoption of FinTech, encompassing technological readiness, external influences, and operational resilience. Methodology: The research examines the adoption and implementation of FinTech in Sri Lankan financial institutions. The central focus is on understanding how organizational culture shapes the incorporation of FinTech tools and systems. The study investigates technological readiness as a cornerstone, emphasizing the companies' preparedness and capabilities to embrace modern technological advancements. Additionally, the research scrutinizes external influences, including regulatory frameworks, market dynamics, and competitive landscapes, as pivotal forces steering FinTech strategies. Operational resilience is also analyzed, uncovering how financial entities navigate internal hurdles and challenges in embracing FinTech solutions. Findings: In conclusion, this study sheds light on the intricate dynamics involved in the adoption of FinTech within Sri Lanka's financial sector. Organizational culture, technological readiness, external influences, and operational resilience collectively contribute to the successful integration of FinTech among financial entities. Recognizing the role of organizational culture in this process is imperative for understanding the complexities of FinTech adoption in the unique context of Sri Lanka. Conclusion: In conclusion, this study provides valuable insights into the dynamics governing the financial performance of diversified financial companies in the CSE. Firm-specific factors emerge as influential contributors to financial outcomes, emphasizing the need for strategic management of these factors. Additionally, the study underscores the significant moderating impact of interest rates on the financial performance of diversified financial companies, further illustrating the multifaceted nature of their financial dynamics.
Study of Youth Adoption Towards the Digital Wallets Utilization During Covid-19 Pandemic
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021) Kumara, B.D.K.D.; Samarawickrama, A.J.P.
Introduction: The objective of this study is to identify the factors influencing the youth adoption towards the digital wallet utilization during the COVID-19 pandemic. Design/Methodology/Approach:: This study mainly focused on final year management undergraduates of University of Sri Jayewardenepura, University of Colombo & University of Kelaniya. To achieve the research objectives, the researcher gathered data from 320 management undergraduates representing above three universities. The researcher used stratified random sampling method to collect data from the relevant sample. A self –administrative questionnaire was used as data collection instrument in this study. Preliminary Analysis (Normality, Multicollinearity, and Validity & Reliability), ANOVA, Regression Analysis & Correlation analysis were used for data analyzing. SPSS was used as statistical software to analyze the collected survey data. Findings: The ANOVA test revealed that four variables including Customer Awareness, Perceived ease of use, Perceived Usefulness & Social Influence are significantly affected to the youth adoption towards the digital wallet utilization. Further, there is no significant impact of Perceived Risk on youth adoption towards the digital wallet utilization. The correlation analysis mentioned that all five independent variables have strong positive correlation with the dependent variable which is youth adoption. Conclusion: The findings demonstrate that customer awareness of digital wallets need for the youth adoption. Finally, researcher recommend some recommendations to increase customer awareness of the youth adoption towards digital wallets and relevant government authorities, banks & financial institutions should take necessary actions to promote those contactless transactions method during this pandemic situation. Future researchers to overcome existing limitations and expand these studies to variety of areas.
A Study on Service Quality and Its Effects on Customer Satisfaction in Online Banking in Kaduwela Region
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021) Nethmini, M.L.; Samarawickrama, A.J.P.
Introduction: The purpose of the study is to analyze the service quality and its effects on customer satisfaction in online banking in Kaduwela region. Service quality in online banking is most important to the banking sector because service quality highly contributes most to the customer satisfaction in online banking. Further, this study explores the level of customer satisfaction on online banking through the service quality in online banking and explores the influence of the service quality factors in E-SERVQUAL model on customer satisfaction in online banking. Design/Methodology/Approach: The chosen sample of 200 online banking users who live in Kaduwela region, were selected as research sample. Researcher has used primary data for the data collection. The collected quantitative data were analyzed using SPSS with descriptive analysis techniques. The final version after conducted data analysis of the E-SERVQUAL model for measuring online banking service quality dimensions (Efficiency, Reliability, Security & Privacy, Responsiveness and Empathy) with total of 34 questions. Findings: Findings show that the level of customer satisfaction was 88.67%, it states the high level in customer satisfaction. Results show that, according to the personal correlation analysis, all the dimensions have significant and positive relationship on customer satisfaction in online banking. According to regression estimates, two dimensions (Efficiency and Security & Privacy) were statistically significant with customer satisfaction while three dimensions (Reliability, Responsiveness and Empathy) were insignificant. Conclusion: Results show that service quality is significantly influence the customer satisfaction.
A Study on the Impact of Internet Banking on Customer Satisfaction: Evidence from a Bank of Ceylon Branches in Matara District
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021) Chathurangi, S.K.A.D.; Samarawickrama, A.J.P.
Introduction: There are some key factors that have an important impact on customer satisfaction with regarding the internet banking. Internet banking has become one of the essential banking services and give banks a competitive advantage. This study is aimed to study the impact of internet banking on customer satisfaction with special reference to Bank of Ceylon Branches in Matara District. Design/Methodology/Approach: The study based on the quantitative approach. The Bank of Ceylon customers in Matara District are considered as the population, where 100 Customers are used as sample for the study. A questionnaire was used for data collection. Regression analysis was used in hypotheses testing. Findings: The internet banking service quality variables such as efficiency, privacy and security, responsiveness and communication have significant positive impact and reliability has not significant but has the positive impact on the customer satisfaction. Conclusion: Finally conclude these all variables are having positive relationship with customer satisfaction and explore the customer satisfaction level is very high. Further identify reliability has not significant but has positive impact on customer satisfaction