Browsing by Author "Suhud, U."

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    THE ROLE OF PERCEIVED CREDIBILITY AND PERCEIVED SECURITY ON ATTITUDE AND ITS IMPLICATION ON MOBILE MONEY USAGE INTENTION.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Suhud, U.
    In African countries, mobile money was organised by the telecommunication industry and it became a trend among societies. It requires users using a mobile phone for receiving and delivering money. In Indonesia, this technology was introduced both by telecommunication and banking industries. Unfortunately, some constraints occurred causing mobile money system unwell developed. This study aims to measure the impact of perceived credibility and perceived security on attitude towards usage and mobile money usage intention, directly and indirectly. This quantitative study involved micro-size business owners in Jakarta. In Africa, one of the success keys of mobile money acceptance is the involvement of retailers and other owner businesses. Respondents for this study were approached conveniently. Data was analysed using exploratory and confirmatory factor analyses. Attitude is significantly influenced by perceived credibility and perceived security and usage intention is significantly influenced by perceived credibility. On the other hand, usage intention is influenced by perceived security and attitude toward mobile money usage. This study documents another two alternative models. The first alternative model shows that attitude has a significant impact on perceived credibility and perceived security, and perceived credibility and perceived security have a significant impact on mobile money usage intention. In the second alternative, attitude was treated into two different variables. This second model also indicates that all paths are significant. Suggestion for practitioners and future studies are discussed.
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    STRUCTURAL MODEL OF CONSUMER BOYCOTT AGAINST ISRAELI PRODUCTS: EVIDENCE FROM INDONESIA.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Suhud, U.
    As a form of solidarity for Palestine, the president of the Republic of Indonesia and representatives of member countries of the Organisation of Islamic Cooperation (OIC), March 2016 in Jakarta, stated to boycott products made in or produced by Israel. This action was taken to force Israeli to end its occupation of Palestinian lands. In Indonesia, the movement to boycott Israeli products been sounded for so long, but it is limited to certain circles and it usually dealt with the Israeli occupation of Palestinian territories, as well as to the actions of Israel and its allies that were considered to have compromised the interests of Jews. This study aims to measure the impact of animosity, boycott motivation, and product judgment on boycott participation intention and its implication on Israel products purchase willingness. Data was collected using an online survey and analysed using exploratory and confirmatory factor analyses. Thus, animosity and boycott motivation significantly impact boycott participation intention, and boycott participation intention significantly impacts product judgment and purchase willingness. On the other hand, product judgement fails to have a significant effect on purchase willingness. Social implication and recommendation for future studies are discussed.