Browsing by Author "Wanasinghe, T."

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Analysis of theoretical and strategic underpinnings of facebook content used for COVID prevention in Sri Lanka
(Sri Lanka Medical Association, 2023) Wanasinghe, T.; Athauda, L.K.
INTRODUCTION: With the spread of the COVID-19 pandemic, health communication content educating the public were launched at a mass scale. Ministry of Health Sri Lanka took the lead role in communicating the new normal and lifestyle changes. OBJECTIVES: To describe the theoretical and strategic underpinnings of selected COVID-19 related video content METHODS: A team of two researchers, with experience in communication and Public Health, analyzed selected videos (excluding documentaries and animations) on Facebook. Videos produced from 2020 to 2023, shared on an official government institution page were purposively selected for content analysis. User engagement, the overall theme and the adaptation to Social marketing mix, Laswell’s Communication model and Health Belief Model were used to deductively analyze the videos. Each component was scored between zero to three. RESULTS: Among the 24 videos, length varied from 30 seconds to 22 minutes. They addressed various topics such as vaccination, hand washing, physical distancing. A prominent sentiment conveyed was social responsibility. Views ranged from 1400-5,600,000. Scores for health communication strategies ranged from 18(full score) to 9 while scores for the use of health communication theory ranged from zero to 13(out of 18). Cue to action was very clear in most videos and the strategic approach included the use of partnerships and promotions to communicate the messages. CONCLUSIONS: Sound theoretical underpinnings and health communication strategies have been observed in COVID prevention content with moderate engagement levels. Their reception by the viewer and persuasion needs to be further explored to fully understand the success of the material studied.
Impact of Teamwork on Employee Performance of ABC Company
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Wanasinghe, T.; Wanigasekara, W.M.S.K.
With the intention of investigating the impact of teamwork on employee performance, this study was conducted in a Sub Business Unit (SBU) of one of the leading group of companies in agrochemical industry that comes under the agricultural sector of Sri Lanka giving special consideration into leadership style, team trust, team spirit and employee performance. Main objective of the research was to investigate the impact of teamwork on employee performance. Hypotheses were developed separately to test whether there is a relationship between each independent variable along with the dependent variable. Total population of the SBU was 120 and a representative sample of 92 employees was selected using simple random sampling technique to collect data via a questionnaire. Quantitative analysis was carried out to find the correlation and regression. Teamwork, team leadership style and team trust had a strong correlation with employee performance while team spirit had a moderate correlation. Regression analysis also revealed that all three independent variables have significant relationships with the dependent variables. The outcome of the qualitative analysis clearly observed that majority of the employees has identified that team work motivates them in delivering at their optimum capacity. All the employees agreed that team work has a positive influence on increasing the profit level of the SBU and main reasons were emphasized as collaboration and mutual support among team members, having common objectives, shared vision and mission and blending of diverse talents and innovative ideas to achieve complex targets. With the analytical results it can be concluded that teamwork, team leadership style, team trust and team spirit respectively have positive and significant relationships with employee performance. It is recommended to have further in-depth studies to prove the outcome of this research.