Browsing by Author "Weerarathne, D.I."

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Factors Affecting the Behavior of Investors: Empirical Study Based on Colombo Stock Exchange
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Fernando, C.S.P.K.; Weerasinghe, W.D.J.D.; Perera, L.A.S.; Weerarathne, D.I.
The primary motivation of this research is to examine the investment selection factors which the investors expected to consider as important in an investment decisions and to rank the factors accordingly based on Colombo Stock Exchange (CSE), and to find out whether the investors consider the same pattern of investment selection factors in making the real investment decision. Data for the study were collected from 50 individual retail investors in the Gampaha district through a questionnaire by using convenience sampling. To analyze the data the researchers have used frequency table and descriptive analysis technique. It was found that, investment selection factors that investors expect to consider, the most important in making an investment decision are; past performance of the stock, Stock brokers’ advice, Company reputation, Company earnings and for quick selling purposes. Further, in making the real investment decision, the highest frequency of the investment selection factors considered are; past performance of the stock, Stock brokers’ advice, advice from others, for quick selling purposes and to get benefits. Sri Lankan investors seem to be under confident, uncertain and are very sensitive to others’ reactions and opinions. The most common determinants that have a significant impact on the investors’ behavior are past performance of the stock, Stock brokers’ advice, advice from others and for quick selling purposes.
Factors Which Are Affecting To the Behavior of Investors an Empirical Study of the Colombo Stock Exchange
(Department of Finance, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Weerarathne, D.I.
Aim of this research is to identify the factors that influences the Sri Lankan’s individual investor behavior. The study attempts to determine principal factors considered important by retail investors in choosing an equity share traded in Colombo Stock Exchange (CSE) and to examine whether there are any significant differences in these factors across demographic characteristics of respondents. To achieve the objectives, this study collected a data from a sample of 50 individual investors in the district of Gampaha through convenience sampling and analyzed them using Descriptive analysis (Mean, Standard deviation and coefficient of variance) and chisquire test for examine whether there is any relationship with independent factors and Demographic factors. The findings of the study reveal that the most important principal factors influencing retail investors are company past performances, Company reputation and Stock broker’s advices. Findings also suggest that amount of importance given to each of the factor significantly differs with at least one demographic characteristics of sample respondents like gender, age, income and education. Company earnings and Information from social media differently affect with age levels. Stock broker’s advices, advice of others are also having varying impact with gender. On the other hand impact of company reputation, risk reduction, affordable share price differ with the educational level.