Browsing by Author "Wiścicka, M."

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Building Relation Between Company and Consumers Through Co-Creation: European and Asian Context
(Faculty of Graduate Studies, University of Kelaniya, Sri Lanka, 2016) Wiścicka, M.; Misiak-Kwit, S.
Building relations with stakeholders seems to be a standard behaviour in the companies that operate throughout the today’s markets. One of the forms of building relations is to invite a customer and other stakeholders to contribute to product creation, to assess the quality of the service or to share experiences that were gained while using the products. However, is it worth to open up for clients’ experiences? Maybe the clients are not interested in such issues? How this process looks like in different countries, taking account of different levels of market development and cultures? Those questions gave an impetus to conduct a research among clients from different countries, such as Poland, Germany, Romania, China, Georgia or Sri Lanka. The emphasis in this article is placed on presentation of research results from two countries: Poland (European culture, HDI 0,834) and China (Asian culture, HDI 0,834). The target group of the survey was young people which by virtue of their psycho-physical characteristics are more open to share their experience and engage in various activities. The aim of this article is to present similarities and differences in building relations through co-creation in China and Poland. The paper consist of two parts, theoretical and practical. Theoretical deliberations were devoted to the explanation of supporting the process of product creation. In this part also advantages of process of building relations with clients have been shown. Empirical part has been devoted to the presenting of results of studies showing the interest of young people in participation in co-creation in Poland and China.
Building Relations Between a Company and Consumers Through Cocreation: Polish and Chinese Context
(Faculty of Commerce and Management Studies, University of Kelaniya., 2017) Wiścicka, M.; Misiak-Kwit, S.
The paper consists of two parts, i.e. theoretical and practical. The theoretical deliberations are devoted to the explanation of supporting the process of product co-creation. The practical part of this paper reports the findings of a study concerning the interest of young people in participation in co-creation in Poland and China. The aim of the article is finding whether the Polish and Chinese Y generation client’s role understanding about the cocreation process and their feelings regarding the usefulness about the co-creation process. To gather primary data field survey method has been adopted with a structured questionnaire. The target group (population) of the survey was constituted by young people (generation Y) who, by virtue of their psycho-physical characteristics, are more prone to share their experience and engage in various activities. Percentage analysis has been applied to analysis the primary data. Based on the analysis, it can be concluded that the potential interest in the participation in co-creation is high among both groups of respondents (the Poles 56%, the Chinese 90%).
CROWDFUNDING AS AN INTERNET TOOL USED FOR ESTABLISHING RELATIONSHIPS WITH A CUSTOMER.
(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Wiścicka, M.
The article will present the concept of crowdfunding, which does not only constitute a modern tool of fund raising, but is also an interesting form of establishing relationships with the business environment. The aim of the article is to depict the role of crowdfunding in the process of creating relationships with customers. The article has been divided into two parts. The first part focuses on the definition of crowdfunding as a form of raising funds and provides examples of selected campaigns. The second part presents the model of relationships established during crowdfunding campaigns. The article is based on the analysis of crowdfunding campaigns, which have been derived from online databases. Establishing relationships with customers is currently one of the most important factors determining the company’s success as strengthening long-term and mutual relations allows for reinforcing the client’s loyalty. The factor conducive to the development and maintenance of relationships is the advancement of information and communication tools (ICT), including the Internet, and especially the social media. The above is confirmed by surveyed managers of companies, 65% of whom believe that social media are the source of companies’ profit (IBM Global Business Services Executive Report, 2011). One of such state-of-the-art tools, the popularity of which was enhanced due to the development of social media, is crowdfunding. The main aim of crowdfunding is raising funds for a definite goal; however, during the social campaign, a unique relationship is being established between the donors (customer) and the donee (the company). This is the activity of the beneficiary that determines the scale of donor involvement. In fact, involvement in a campaign may be decisive in building a relationship with the company.