Browsing by Author "Wickramasinghe, C. N."

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Exploration of Digital Entrepreneurship factors influence on Digital Transformation in Banking Industry in Sri Lanka
(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Fairooz, H. M. M.; Razi, M. J. M.; Wickramasinghe, C. N.
Digital transformation is happening in every industry. However, this is not producing the required outcome as expected with compared to the developed and fast-growing countries. Technology adaptations alone were unable to bring revolutionary change to the banking industry. According to literature, the digital transformation of the banking industry is significantly influenced by business leadership, digital business strategy and technology adaptation of the organization. However, the impact of these factors in the Sri Lankan banking industry has not been explored till the present research. The researcher intends to fill the existing knowledge gap by exploring the role of the leadership, digital business strategy and how technology adaptation can influence the digital transformation in the banking industry in Sri Lanka. In this article, more attention paid to theorizing digital transformation using the concept of digital entrepreneurship. The dynamics of digital entrepreneurship will use following theories to analyse the data: innovation theory, SCOT theory, knowledge gap theory and then position Lexus and Olive tree philosophy at the centre to bring the globalization concept into the digital transformation aspect. The inductive approach case study methodology is used with three case studies: (i) highly transformed bank (ii) moderately transformed bank (iii) low level transformed bank. The researcher uses the theory-guided case studies to provide more structured guidelines and explanations of the actors, which validate the digital transformation conceptual guideline and generalizability. Data collection is based on proposition, insight, questions, and pictures with a logical guideline framework. Evidence is gathered within the themes by interview. This paper provides an overview of distinctive dimension of technology adaptation in to organization level and gaps compared to the global banking; management cognitive reaction in innovative technology adaptation; recommendation on how digital transformation can enable connected industries such as retail, ecommerce, hospitality, transportation, government services and entire economy; social media utilization in banking and financial business model, disruptive thinking; and the level of interaction and transformation that was engendered between banking institution and end customers.The key contribution of this research is the digital entrepreneurship process which most organizations consider for digital transformation to produce the intended outcome.
Frugal Innovation and Core Characteristics: A Systematic Literature Review
(Scope, 2023) Velananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N.
Making products that cater to the requirements of emerging and new markets may help businesses all around the world. The concept of frugal innovation has resulted in many successful products for various markets that save money, focus on the most critical aspects, and perform well. According to the literature study, organizations must have a frugal mindset to come up with frugal innovations. For this qualitative study, the SPIDER methodology was employed. Businesses must learn to think frugally to come up with innovative ideas on a limited budget. A comprehensive review of the literature was undertaken to identify the most important aspects influencing people's decisions on frugal innovation initiatives at work. The review of relevant literature yielded important parameters. The goal of this study was to establish an understanding of what frugal innovations mean to different researchers, and what characteristics are essential for launching and sustaining frugal innovations. The conclusions of this study have implications for academic research on frugal innovations and the frugal attitude, as well as for businesses seeking new ways to save money and expand their market opportunities while capturing an unserved market with frugal innovations. This paper examines the core characteristics of frugal innovation: Affordability, optimized for performance level, concentration on core functionality, simplicity, high quality, eco-friendly, and sustainability. The main research strategy used was the systematic literature review with some attention given to cases and practices based on the Sri Lankan context. The paper discusses different scenarios and cases guiding future research directions. It concludes research avenues by highlighting future research directions for extended studies.
Impact of Smartphone Addiction on Academic Performance of Undergraduates in Sri Lanka: Mediating effect of Technology Driven Multitasking
(Faculty of Commerce and Management Studies, University of Kelaniya., 2021) Praveeni, S. M. N.; Wickramasinghe, C. N.
This study aimed to examine university undergraduate’s level of Smartphone Addiction (SA) and to investigate the impact of SA on their Academic Performance (AP) with the mediating effect of Technology-Driven Multitasking behaviour (TDMT). The study employed a cross-sectional survey design, with data gathered from 315 university students. The scope is limited to management undergraduates in Sri Lanka. Descriptive and inferential analysis was used while regression analysis was applied to test hypotheses. Further, the Sobel test is used to test the mediate effect in the relationship between Independent Variable (IV) and Dependent Variable (DV. The study put forth that university students were highly addicted to the use of smartphones. SA negatively impacts AP while TDMT also negatively impacts DV. Further, TDMT mediates the relationship between IV and DV. This study suggests that the students should reduce the intense use of smartphones for smoothly doing their academic activities.
Overcome from the Shadow: Literature Review of Engagement in Digital Payment on SME Lending in Sri Lanka
(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Chanuka, S.; Wickramasinghe, C. N.; Liyanage, S. R.
Sri Lanka’s digital payments have experienced an explosive growth during the last five years. Introduction of new financial services channels, progress of information technology, initiatives by the Central Bank, influx of investments by private individuals and accommodative regulations for digital payments jointly has enabled the country to achieve an explosive development in this sector. This growth has opened up new avenues for SME merchants and their stakeholders in terms of payment acceptance and building better relationships with formal financial institutions based on the historical publications published by various researchers. This paper discusses the role of digital payments industry and mega data analysis in financial services, with an emphasis on SME lending based on the parameters defined by the Central Bank of Sri Lanka. Furthermore, this concept paper highlights the impact of digital payments on the informal financial sector.
A Review of Literature on Impact of Open Innovation on Firm Performance
(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Dilrukshi, M. G. M.; Wickramasinghe, C. N.; Edirisinghe, S. D.
Open innovation and firm performance has been examined by many researchers using various contexts. But there is no comprehensive view on the subject of open innovation. Having a desire to examine current research on open innovation and firm performance, this study provides a better understanding of the theme and re- conceptualise the idea for future research on this topic. A set of papers were selected based on the PRISMA framework for the review during the period 2015 to 2020. Descriptive analysis and literature classification were used to analyze the selected articles. It was identified that some researchers used inbound innovation and outbound innovation as their major dimension of open innovation and various constructs were used as moderating variables. Further, a majority have analysed firm age, firm size, and industry type. Moreover, many researchers have used the survey method as a data collection technique rather than panel data in studies in this area. Some studies noted that open innovation has a negative impact on firm performance and few demonstrated that open innovation has a U-shaped relationship with firm performance. Hence, for future researchers it is necessary to examine the inbound, outbound, and coupled innovation strategies by putting equal weight. Furthermore, future studies need to concern on both financial variables and non-financial variables to measure the performance. It is essential to use moderating variables in future studies and it will strengthen the findings. Moreover, it is required to consider control variables than firm age, firm size, and industry type. Due to the contradictory findings on the area, its need to do more investigations on open innovation and firm performance and this review produces knowledge for both managers and policy makers to perform their role effectively. These findings are important for future researchers to identify the key areas that need to be investigated in the field of open innovation.
Social Commerce and Consumer Decision Making: A Conceptual Model from Social Support Perspective.
(Sixth International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS), 2017) Hettiarachchi, H.A.H.; Wickramasinghe, C. N.; Ranathunga, S.
The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. Thus, understanding consumer behavior in the context of social commerce adoption has become inevitable for organizations that aim to convince consumers by particularly exploiting the advantage of social relationships and support. Moreover, such social ties will be able to facilitate trust as the most promising benefit while alleviating the perceived risk, which were the major concerns with online commerce over the years. This paper presents a framework to comprehend the impact of social commerce on the consumer decision making process stages; need recognition, information search, alternative evaluation, purchase decision and post purchase behavior with special reference to the social support perspective. In this context, pertaining literature in the field of social commerce; (1) lacks adequate explanatory model or (2) lacks substantial theoretical foundation or (3) consist practically complex models with inadequate empirical evidence. The research model employs the Social Commerce Constructs (SCC): recommendations and referrals, forums and communities, and ratings and reviews to examine the respective influence towards the consumer decision making process stages. Therefore, this paper intends to comprehend the impact of social commerce towards an integrative model incorporating all the consumer decision steps anticipating new knowledge. Further, this conceptual model is suggested to be empirically tested to validate the practical implications.
Theorizing the Plausibility of Exponential Organizations through Digital Transformation in the Fourth Industrial Revolution
(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Thillaivasan, D.; Wickramasinghe, C. N.; Mohan, D.U.
The age of billion USD startups and trillion USD organizations are here signaling the birth of a new era, the Fourth Industrial Revolution (Industry 4.0). Pervasive and inexpensive digital technologies are causing widespread industrial, economic, and social disruption around us. Technological advancements have a major impact on the conduct of business and the move from the physical world to the digital world during Industry 4.0 will have far reaching and transformative implications for business organizations. This new era will be defined and dominated by a new breed of organizations, the Exponential Organization (ExO). The ExO’s are adopting exponential technologies along with new organizational techniques and are capable of generating disproportionately larger impact than their peer organizations. The properties of ExOs are diverse and this paper explores the concept of an ExO, how it emerged, internal and external traits that define them.