Browsing by Author "Wickramasinghe, C.N."

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A Narrative Exploration of Quality in Higher Education
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Chathurangani, D. S.; Wickramasinghe, C.N.
The pursuit of quality in higher education is a complex challenge driven by diverse stakeholder perspectives, such as staff, students, and employers. This study investigates quality in higher education through a narrative review of recent literature. The review explores the perceptions and implementations of quality initiatives across various contexts. The methodology includes a narrative review of journal articles published between 2014 and 2024, retrieved from databases. Key findings reveal a significant disconnect between stakeholders' definitions of quality, challenges balancing accountability with genuine improvement, and cultural and contextual barriers in applying Western quality models globally. The study underscores the necessity for a strategic approach that integrates quality processes to foster a culture of continuous improvement and academic excellence. It also reveals the emerging concept of quality work, which focuses on academic staff's practical, everyday efforts in enhancing educational quality and improving student achievement. The study contributes to the ongoing discourse on quality in higher education by identifying gaps in quality-related practices and proposing future research directions, including the role of cultural contexts and integrating quality enhancement processes for holistic institutional improvement and academic success.
Creating Innovative Culture in Sri Lanka through ICT; Learning from Sirasa Super Star
(University of Kelaniya, 2006) Wickramasinghe, C.N.
Utilization ICT and Knowledge in economic applications are becoming the most important assets by outperforming traditional capital intensive, technology intensive or labor intensive comparative advantages of any country. The power of this transformation can be recognized in terms of its impact on knowledge sharing, dissemination and utilization in socio economic behaviors of any country. When the knowledge and knowledge outcomes are having major impact on all the human activities, then that economy can be identified as a Knowledge Society. This study was conducted to evaluate the nature, status and competence of Sri Lanka as a developing country to face this rising wave of Knowledge Society and potential to regain the economic development that has been there as better economy in South-East Asia. Study used a benchmarked indicator framework by developing both quantitative and qualitative indicators to evaluate the prerequisites to be a knowledge society and outcomes of a knowledge society. According to the literature review and comprehensive analysis more than thirty (30) indicators study found that In South-East Asian region Rep. of Korea is the best knowledge society while Singapore, Malaysia, and also India are showing great potential of be competitive global knowledge societies. Rather than having emerging enthusiasm on mobile technology and modern CDMA technology, Sri Lanka needs to show any specific urgency, adaptation or greater enthusiasm to be a knowledge society in terms of knowledge creation, dissemination and utilization of knowledge in economic activities. There are no identifiable solid interrelations between each pre-requisite and also between the outcomes in Sri Lanka. They were trying to develop as isolated sections. That was the reason why, social factors such as health and general education are at satisfactory level in Sri Lanka but economic performances far away from emerging Asia. By implementing recommended strategies of the study Sri Lanka is expected to make economic interlinks between every section of the country that would be compulsory to be a competitive global knowledge society.
DO NEED BASED MOTIVATION PRACTICES MAKE HAPPY EMPLOYEES? INTEGRATING THE SUPPLY CHAIN OF HAPPINESS WITH EMPLOYEE MOTIVATION
(2010) Wickramasinghe, C.N.; Ahmad, N.; Rashid, S.; Emby, Z.
Even though the work life is one of the significant life domains that contribute to the happiness and satisfaction, it is not the only life domain that make employee happy and satisfied. Human mind is much more complex organism that has many domains that positively or negatively influence to the happiness and satisfaction of life. These life domains integrated within the individual as a chain that supply happy, unhappy, satisfying and unsatisfying feelings and emotions that create the happiness and satisfaction with life in a given time. Unhappy experience of one life domain is negatively influence to the other life domains as well. This is stimulated by the macro level socio, cultural and economic causes. Therefore, the organizational motivational practices should not necessarily focus only on work related motivation but need to think the happiness and satisfaction supply chain of an individual.
Effect of Open Innovation on Firm Performance in Sri Lankan Manufacturing Sector: With Innovative Capability and Environmental Turbulence
(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Dilrukshi, M.G.M.; Wickramasinghe, C.N.; Edirisinghe, S.D.
Open innovation is about knowledge flows. It helps to achieve sustainable competitive advantages through enhancing firm performance. However, organizations in the Sri Lankan manufacturing sector tend to allocate resources on research and development, firm performance does not improve compared to the investment. Hence this study suggests that firm performance can be increased through open innovation initiatives. But external knowledge cannot be enhanced firm performance automatically. Thus, this study proposes that innovative capability may improve the relationship between open innovation and firm performance. Open innovation approaches are most suitable for dynamic environments. Hence this study suggests that environmental turbulence may strengthen the relationship between open innovation and innovative capability to uplift the firm performance. Accordingly, this study aims to develop an integrated model of open innovation and firm performance with the mediating effect of innovative capability and the moderating effect of environmental turbulence. As a research approach, subjectivism as the ontological position, positivist as the epistemological position, quantitative approach as the methodology and survey as the method will be used. The population will be the senior managers in the research and development department in the manufacturing industries in Sri Lanka. The study will utilize a sample of 200 senior managers based on simple random sampling. The sample frame will be the senior managers in the top performing 50 manufacturing organizations as per the rankings of the Export Development Board in Sri Lanka. For analyzing the impacts predicted in the model, Structural Equation Model will be used.
Effective Website to Provide Total Customer Satisfaction: An Empirical Study on the public Quoted Companies in Sri Lanka
(2005) Wickramasinghe, C.N.; Thanthiriwatta, D.N.
The rapid development of Information and Communication Technology (ICT) along with the globalisation forced the firms to become online business seekers. Late 1990s Online businesses were opening up in each and every corner around the world. All the business activities, logistics, processing, selling and even payments were completed online. The study has identified that the recent trend in the online business in today’s business world is to search online and purchase offline. Hence website is the one that locks in the customer. An effective website should provide information what the customer is looking for, to give total customer satisfaction. This paper was conducted to fill the void in the research area on the online presence of public quoted companies in Sri Lanka. It was revealed that as Fortune 500s’ websites, majority of Sri Lankan company websites also are informational but the quality of way in which the content provided by them is questionable.
Factors influencing on use of E-banking among Customers of Regional Development Bank in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Kariyapperuma, K.A.D.J.C.; Wickramasinghe, C.N.
The facility of E-banking has been arrived to the current context as an innovation of technological and telecommunication enhancement for some state and commercial banks in Sri Lanka in different manner. As a state special mentioned bank, Regional Development bank which commence especially in rural areas is in the initial stage, of introducing that facility to its customers providing only ATMs and mobile banking in primary stage. In this research it is intended to find what are the reasonable factors influence the use of E-Banking among customers in Regional Development Bank where the customers has low literacy and technology adaptation. The research is based on determining the level of E-banking adaptation in RDB and identifying the difference of willingness to adopt E-Banking between RDB customers and other banking customers who are using E-Banking. Determining the factors effect on adaptation of E-banking is another objective of doing this research. The Technology Acceptance Model (TAM) (Davis, 1989; Davis, Bagozzi, & Warshaw, 1989) is the primary model which is used to incorporate with the research. For this research the two samples of data will be gathered. With the sample of sixty from RDB customers and the sample of forty, the customers who are currently experience of using E-banking in other banks in the Gampaha District will be used to gather date by providing a questionnaire. The 2nd sample of 40 is used as a control group. There are three designs will be used to complete this research such as Descriptive, T- test and Regression. This research is used to find the gap between the adaptations to use of E-banking among customers in Regional Development Bank since it is in the initial stage of introducing E-banking facility to its customers who are low in literacy and technology.
From Divide to Chasm: Can the ICT Bridge the Development Divide in Asia?
(University of Kelaniya, 2007) Wickramasinghe, C.N.
Farly part of the new millennium Information and Communication Technology (ICT) is identified as a tool that makes human life easier, but now ICT extended its role as a tool of poverty reduction and economic development in less developed countries. In developed countries amalgamate ICT with other human activities is a natural process, however still policy makers in less developed countries are trying to enforce the utilization of ICT in economic activities. Less develop countries are encouraged to use ICT extendedly not only by local policy makers but also by world organizations like World Bank, United Nations and Asian Development bank. In Asia some countries are catching up but rest still not identified the importance of ICT as a development tool moreover some arc still arguing about the possibility of using ICT in economic development and poverty reduction. This debate is leading some Asian countries towards creating unbridgeable Digital Divide known as Digital Chasm. Study analyzed the GDP per capita income, IT investment, Internet Hosts and Internet usage in 30 Asian counties for the period of 1975 to 2004 (2004 is the latest). This study was trying to find solutions for following questions, 1. Is there a relationship between economic standard and ICT investment in Asia? 2. What is the nature of the investment in Internet technology in Asia? 3. Is ICT a tool of economic development in Asia? 4. Is Asia having Digital chasm? Study concluded that there is a strong relationship between economic standard and IT investment in Asia, countries with higher GDP per capita were investing in IT heavily and vise versa. Then study identified that higher IT investors are totally concern about the Internet hosting and usage while less IT investors are becoming lowest Internet hosting and usage countries as well. Also study identified that there are clear evidence of impact of ICT in certain economic development in certain countries that had least economic standard during 1975-1990. As a result of heavy investments in ICT, countries like China, Malaysia. Indonesia and Thailand were improved their economic standard remarkably during 1995-2004 periods. Even though other least develops countries arc still at the lowest economic standard and leading their way to a digital chasm.
How does internet usage influence on social capital, connectedness, success and well-being of grassroots level inventors in Sri Lanka?
(2013) Wickramasinghe, C.N.; Ahmad, N.
The Internet has changed the nature and transference of information and communication. Now called the world's largest knowledge depository and most efficient communication channel, the Internet can increase technology transfer to developing countries, leading to their success in technological and economical development (UNDP, 2001). Apart from the technological and economic influences of information and communication technologies (ICT), an argument is emerging regarding their influence on social and psychological aspects of life. ICTs, led by the Internet, will bring significant technical, economic, and social changes to different types of communities in different parts of the world (Thakur, 2009). Not all of these changes will be positive. According to the recent studies, Internet usage has influenced knowledge development, social thinking, and subjective well-being (Kraut et al 2002; Contarello & Sarrica, 2007; Weiser, 2004). The Internet has redefined the way social relationships are progressing (Kraut et al 2002). A recently concluded World Values Survey found a positive relationship between Internet usage and happiness (Kelly, 2010). The many influences of Internet usage, in other words, will go beyond objective definitions of success in life, and may also influence social and psychological aspects of individual and community life (Pigg & Crank, 2004).
How Important Communication Skills on Project Success? Exploration of Project Managers Perspectives
(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Oshadie, N.L.B.; Wickramasinghe, C.N.
The research study focuses on identifying the significant factors on communication skills in project management, based on reviews and perspectives obtained from project managers in the different project areas in Sri Lanka. It investigated the important factors those are affecting project manager’s communication skills when their engage in projects. The findings of qualitative research has validated by using a sample of a quantitative survey. The qualitative method allowed the understanding and evaluation of project managers' responses to stakeholder management and relationships. Hence the study has highlighted the project managers' attitudes and perceptions about project communication. Accordingly, the research revealed that the project's success depends on the project management knowledge and experiences are essential to building up effective communications with project stakeholders. The qualitative data collection for this study is done through the key informant interview method, which offers an opportunity to build a strong relationship with ten expert project managers. Seven themes emerged from the thematic analysis of transcribed interviews: Project manager’s knowledge, experience, leadership, public relations, project nature, project requirements, and new methods. These are supportive for project managers to construct effective project communication strategies. Furthermore, this research has revealed that project manager's knowledge, experience and leadership skills are highly important factors to project success.
The impact of access to finance on firm performance: evidence from microenterprises of sri lanka
(Faculty of Management Studies & Commerce, University of Jaffna, 2023) Liyanage, M.L.D.C.J.; Morais, S.N.,; Abeysinghe, S.; Wickramasinghe, C.N.
Lack of access to finance constantly emerges as one of the most imperative and robust underlying factors restricting firm growth and performance. Even though there were many literatures found on global scale there is very limited research conduct in Sri Lankan context, especially on the microenterprise’s perspective. Therefore, the main purpose of this study to fulfill this gap and investigate the role of access to finance on the performance of microenterprises in Sri Lanka. The study followed positivism philosophy and a deductive approach. As survey strategy was chosen, a structured questionnaire was used as the data collection tool from a sample of 385 Sri Lankan microentrepreneurs. The author has developed hypothesis and test them using the SPSS software. The findings indicate that increased access to finance has positive effects on the growth of profit, sales, and asset base of the micro enterprises. However, its impact of access to finance on employment generation was weak. Further, the study confirms the assumption that employment generation within microenterprise sector is persistently low. This study contributed to the local body of literature by analyzing the different employment groups of microenterprises and their relationship to access to finance in Sri Lankan context.
Impact of Modern Project Management Methodologies and Software Development Life Cycle Models on Software Quality Assurance Success
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Akmeemana, A.P.; Wickramasinghe, C.N.
Modern software companies in Information Technology (IT) Industry are giving high importance to Software Quality Assurance (SQA) since low quality software’s will put their reputation on the line. Therefore evaluation of software quality has always been prime importance in software industry. Most organizations don’t have a dominant Project Management (PM) method & Software Development Life Cycle (SDLC) models to begin with and find it difficult to decide which PM methodology & which SDLC model would be best for their needs. PM, SDLC and SQA are research topics that have been discussed extensively in the literature over the years. But there were no enough literature to discover the relationship between PM and SDLC influence on SQA projects in IT Industry. Therefore this study will provide much needed literature & outcomes which become valuable literature. The SQA success measuring factors will be finalized after reviewing the literature. The data are being collected from software quality assurance professionals on their last completed project by using the survey instrument and will be analyzed using two way Analysis of Variance (ANOVA) to yield SQA success based on the PM methodologies and SDLC models that are been selected for this study. This study will analyze: which PM methodology and SDLC methodology will have more impact on delivering good quality software & eventually the combination of PM methodologies and SDLC models have more impact on delivering good quality software. Outcomes of this research will provide ideas for SQA projects to select appropriate PM methodology and SDLC model. Ultimately this research will help to reduce large amount of software project failures due to quality and eventually will helps to deliver good quality software to customers.
Impact of Subjective Well-Being on Success of Technological Knowledge Creation among Independent Inventors in Developing Countries: A First Look at Sri Lanka
(2011) Wickramasinghe, C.N.; Ahmad, N.; Rashid, S.; Emby, Z.
Technological innovations have become one of the key determinants of the success of knowledge economy. So far, technological development in knowledge economies has been mainly measured based on organizational and explicit objective outcome of knowledge creation capacity of a nation or a region. In the Western knowledge economies, role of the independent inventors has been ignored, discouraged, and organizational innovations have been recognized as driving force in new knowledge creation. However, the continuous involvement of independent inventors in technological inventions in unfavorable conditions is a phenomenon that cannot be explained by existing objective measures. Recently, subjective well-being has emerged as a key aspect of human capital that positively influences the developing nations. However, there were hardly any published studies that examined the possible relationship between subjective well-being and the success of inventors in the developing countries. This paper presents the first look at this relationship among the independent inventors in Sri Lanka: a lower middle-income country in South Asia. The study found that independent inventors in Sri Lanka are not objectively successful, but they are subjectively successful. They feel happy about what they have achieved as inventors, satisfy with what they are planning to do and supposing to achieve in the future. Independent inventors’ subjective success depends on their satisfying assessment of existing objective outcomes, optimism on what they are going do, and what they are hoping to gain in the future. Findings suggest that subjective success or well-being of independent inventors might lead them to be continuously engaged in inventive activities under the unfavorable environments for independent inventing.
Influence of Demographic and Technical Profile on Success of Independent Inventors in Sri Lanka
(2012) Wickramasinghe, C.N.; Ahmad, N.
The remarkable growth of patent applications in Asia has been the central focus of the recent studies on technological knowledge creation. However, all the Asian countries have not shown similar growth and hence, have not gained similar academic attention. Especially, the lower and middle-income countries in South Asia are stagnating in technological knowledge creation. Sri Lanka is one such country that has high proportion of independent inventors in their innovation system. Owing to small number of inventors, there is hardly any attention given to conduct empirical studies on inventors in these countries. Therefore, inherent characteristics of inventors and innovation systems in these countries are underexplored in published academic literature. This pioneering study attempted to explore the inherent characteristics of the independent inventors in Sri Lanka as the representatives of inventors in middle-income South Asian developing countries. The findings of the study suggest that most of the sociodemographic and technical characteristics of Sri Lankan inventors are similar to the independent inventors in industrial countries. It also indicates that demographic factors such as age, income, job mobility, marital status and technical factors such as engagement in inventions, prototype development and commercialization method have significant influence on the overall innovation success of independent inventors in Sri Lanka.
Influence of internet usage on social and subjective well-being of Sri Lankan GLIS
(2013) Wickramasinghe, C.N.; Ahmad, N.
The Internet has significantly contributed to the drastic growth of technological inventions and innovation in the world. The majority of the inventors in developing countries is independent inventors work on inventions by their own interest. The Internet has been one of the leading knowledge repositories for these independent inventors to search clues for their inventions. Owing to the self-driven behavior of the independent inventors, they might gain success and perceive happiness through the inventive activities that involved searching and creation of new knowledge. However, there is hardly any study that explains the influence of the Internet usage on social and psychological aspects of grassroots level inventors (GLIS). Therefore, the existing knowledge on how the Internet usage influence on social capital, connectedness, success and subjective well-being of inventive community in developing countries is not exact. Present study explores the influence of the Internet usage on social capital, community connectedness, inventive achievements and subjective well-being of the grassroots level inventive community of Sri Lanka. Findings suggest that the Internet has significant direct influence on the subjective wellbeing of GLIS in Sri Lanka. Further The Internet usages indirectly influence the subjective well-being through social capital and connectedness. However, The Internet usage has not significantly influenced on the objective inventive achievements of the GLIS in Sri Lanka.
The Influence of Social Commerce on Consumer Decisions
(The International Technology Management Review, 2018) Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S.
Today, comprehending consumer behavior is becoming dynamically challenging with the emergence of social commerce. Business organizations are now striving to convince consumers by exploiting the advantage of social support empowered by online social networks. Importantly, social ties in such online social networks facilitate trust as the most compelling benefit while alleviating the perceived risk, which happened to be the major concerns with electronic commerce over the years. This research study is aimed at understanding the impact of social commerce on the consumer behavior, particularly consumer decision-making stages. Hence, this research was conducted as a quantitative study involving a cross-sectional survey and gathered valid responses from Facebook users. Structural Equation Modeling (SEM) was used to analyze data and test hypotheses. The findings exhibited significant positive effects from social commerce on all the consumer decision-making stages namely; need recognition, information search, alternative evaluation, purchase decision and post-purchase decision. Therefore, this study highlights the importance of employing an appropriate social commerce strategy for business organizations.
Need of improving Human Resources in health through ICT
(University of Kelaniya, 2006) Wickramasinghe, C.N.; Ranasinghe, D.N.
Ever since the emergence of human being on this earth “Health Care” has evolved and developed substantially. Caring health of people is so crucial that substantial proportion of government budget and individual out of pocket expenditure accounts for health care. Health standards measured by health indicators such as life expectancy at birth, infant mortality rate and maternal mortality rate do not increase proportionately to increments in expenditure on health. Countries like Singapore and Republic of Korea have achieved health standards closer to developed countries even though their expenditure on health is not as much as developed nations. Previous researches and surveys have found that this is due to level of education, life styles, foreign aid etc. This study evaluates the importance of human resources of health over and above financial and physical resources in improving health standards. Further increment of proportion of GDP spent on health is intolerable, alternative ways have to found. The study also looks into the opportunities available for utilising ICT in improving health standards by providing access to HR to large community. By analysing developed and developing countries it was found that there is a very significant positive relationship between number of physicians, nurses and other HR and life expectancy and significant negative relationship between expenditure and infant mortality and maternal mortality. Study revealed a significant relationship between access to clean water and sanitation and health standards. It is concluded that HR matters a lot more in improving health standards that financial and physical resources. Increasing human resources takes a long time therefore other measures have to be taken to improve health standards. It is suggested that usage of concepts like e-health and telemedicine will remedy the issue.
Pathway to empower Sri Lanka to be a knowledge society; Critical knowledge factor analysis of Sri Lanka
(University of Kelaniya, 2006) Wickramasinghe, C.N.
Utilization ICT and Knowledge in economic applications are becoming the most important assets by outperforming traditional capital intensive, technology intensive or labor intensive comparative advantages of any country. The power of this transformation can be recognized in terms of its impact on knowledge sharing, dissemination and utilization in socio economic behaviors of any country. When the knowledge and knowledge outcomes are having major impact on all the human activities, then that economy can be identified as a Knowledge Society. This study was conducted to evaluate the nature, status and competence of Sri Lanka as a developing country to face this rising wave of Knowledge Society and potential to regain the economic development that has been there as better economy in South-East Asia. Study used a benchmarked indicator framework by developing both quantitative and qualitative indicators to evaluate the prerequisites to be a knowledge society and outcomes of a knowledge society. According to the literature review and comprehensive analysis more than thirty (30) indicators study found that In South-East Asian region Rep. of Korea is the best knowledge society while Singapore, Malaysia, and also India are showing great potential of be competitive global knowledge societies. Rather than having emerging enthusiasm on mobile technology and modern CDMA technology, Sri Lanka needs to show any specific urgency, adaptation or greater enthusiasm to be a knowledge society in terms of knowledge creation, dissemination and utilization of knowledge in economic activities. There are no identifiable solid interrelations between each pre-requisite and also between the outcomes in Sri Lanka. They were trying to develop as isolated sections. That was the reason why, social factors such as health and general education are at satisfactory level in Sri Lanka but economic performances far away from emerging Asia. By implementing recommended strategies of the study Sri Lanka is expected to make economic interlinks between every section of the country that would be compulsory to be a competitive global knowledge society.
Revolution of digital communication and Asian competitive creativity chasm
(2009) Wickramasinghe, C.N.; Ahmad, N.
This study aims to identify changes that have taken place in the Asian technological creativity after the post-communication revolution of digital technologies. After examining the utility patent applications forwarded to the US Patent Office by 24 Asian countries between 1965 to 2007, the study partially supports the claim that the “digital communication revolution have influenced the competitive creativity development in Asia.” However, the development growth model is shaped like a snail shell, and digital technologies have not been the silver bullet that promoted the leapfrogging of creativity in stagnating countries. Information and communication technologies (ICT) should be considered as a means of technological learning rather than the end of creativity development. The challenge of strengthening stagnating Asian countries to become competitive and innovative nations will continue until the next decade. Unless necessary steps are taken to improve technological learning and local innovations in stagnating countries, their technological dependency will increase and thus deepen the marginalization in the coming eras.
The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation
(Department of Commerce and Financial Management, University of Kelaniya, 2017) Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S.
The advent of social commerce phenomenon has largely started gaining attention in consumer behavior literature. Apparently, social commerce has shifted more power from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. Thus, understanding consumer behavior in the context of social commerce adoption has become inevitable for business organizations that aim at elevating their bottom-line, competitiveness and ensuring sustainability. Moreover, social ties facilitated in social commerce enable trust as the most promising benefit while alleviating the perceived risk, which was the major striking concerns with online commerce over the years. Though examining the influence of social commerce on consumer behavior and decision making is started getting scholarly attention recently, adequate explanatory model laid on the relevant theoretical foundation in this regard is still fragmented. Consequently, researchers constructed this theoretical foundation with the intention of enriching extant literature and to lay a formal groundwork for investigating this phenomenon. Hence, this paper aimed to comprehend: the nature of online social networks, emerging social commerce phenomenon, the role of social support in social commerce and influence of social commerce on consumer decisions respectively.
Social Identity of Leadership as an Antecedent of Innovation Readiness
(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Shanmuganathan, A.; Devadas, U.M.; Wickramasinghe, C.N.
Innovation is constantly a hot topic in the business world and is essential for any business to prosper. The innovation index in Sri Lanka is significantly low compared to other Asian countries. The lack of innovation readiness in firms is one of the main reasons for the lower innovation. Hence it is essential to check the innovation readiness of a firm to predict the industry's future. The social identity perspective is mainly ignored and overshadowed by popular leadership theories such as leadership styles, leadership traits and characteristics, leadership demographics, and innovative work behavior. This study aims to fill the research gap identified by studying and investigating the impact of leadership's social identity on innovation readiness. Few studies have looked at the influence of leadership's social identity viewpoint on the firm's innovation readiness in the past. The researcher took a quantitative approach by taking the entire population of the listed companies of Sri Lanka using a self-administrated questionnaire. Descriptive analysis, Structural Equation Modelling and Importance-Performance Mapping were the primary data analytic methods; SPSS and SmartPLS3 were used in the study. The researcher identified that categorization has the highest impact followed by the positive attitude while the sense of belonging has a minor influence on innovation readiness. The study's findings demonstrated that leaders should be more effective in the long-term organizational behavior, specifically in task-oriented and employee-oriented leadership; they also provide group-oriented leadership about a shared social identity. The study suggests a framework for organizations and supports managers in the companies to uplift the innovation readiness of the firm.