Browsing by Author "Wimalasiri, R.K.H.S."

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'Employer’s perception on employability skills and attitudes of new graduates’: Qualitative insights from the employer’s in Sri Lanka
(Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Galhena, R.D.; Dasanayake, D.H.C.U.K.; Piyasekara, G.M.T.N.; Ranaweera, W.G.K.H.; Samaraweera, P.P.M.; Wickramarathna, U.V.G.A.U.; Wijerathne, W.A.D.M.; Wimalasiri, R.K.H.S.
The concept and definition of employability of employees has been discussed for a number of years but there has been a growing interest in graduate employability over the last decade. As the interest in promoting graduate employability has increased numerous studies have produced detailed breakdowns and taxonomies of particular skills and attitudes required to promote graduate employability. The purpose of this research is to identify what skills & attitudes Sri Lankan employers expect from a fresh commerce stream graduates when recruiting to a company. Interview was used as the research method of this study and the sample consist of executive level officers from telecommunication, media, FMCG, finance, accounting, technology, construction sectors. Finally, from this study it was identified that team work, interpersonal skills and planning & organizing skills are the main skills that are highly considered when recruiting a new graduate and positive, loyalty, flexibility, professionalism/ work ethics are the main attitudes that they are highly valued in a graduate.
Impact of In-Store Atmosphere and Personal Factors on Consumer Impulse Buying Behavior in Supermarket
(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Gooneratne, D.W.A.; Wimalasiri, R.K.H.S.
The supermarket industry is one of the most dynamic and fastest-growing industries in Sri Lanka. Given the current intense competition in the industry driven by homogenous merchandise, retailers often focus on in-store atmosphere and personal factors in order to differentiate their offerings from the competitors. It was observed that customers make impulse purchase decisions inside the store, primarily driven by the in-store stimuli. The purpose of this research is to examine the impact of in-store atmosphere and personal factors on customer impulse buying behavior in the supermarket. Money availability, time availability and family influence are recognized as the main personal factors affecting customer impulse buying behavior whereas in-store advertisements and promotions, music, store layout and friendly employees are identified as the main factors contributing to the in-store atmosphere under this study. The study adopted a quantitative research approach where self-administrated survey questionnaire responses were collected from 120 supermarket customers spanning over 06 supermarket chains. In order to test the hypothesized relationships between the variables, multiple regression analysis was performed using SPSS. The findings revealed that both personal factors (i.e., Money availability, Time availability, Family influence) and determinant factors of in-store atmosphere (i.e., In-store advertisements and promotions, Music, Store layout, Friendly employees) make a significant positive influence on consumer impulse buying behavior. Consequentially, these findings are valuable for the retailers to identify key in-store environmental and personal factors that enhance overall customer shopping experience and to identify the factors that trigger impulse buying behavior.