Browsing by Author "de Silva, G.H.B.A."

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Antecedents of promotion acceptance behavior: A study referring to an identified managerial category of Ceylon Electricity Board
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Senevirathne, B.R.T.D.; de Silva, G.H.B.A.
Determinants of Online Buying Behavior
(Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2015) de Silva, G.H.B.A.
The emerging digital economy has opened up new paradigms for retailing, and consumers across the world face new opportunities and challenges. However, the online firms face various problems today. The shopping cart abandonment in online shopping context is one such serious concern at present. On average, 71% of shopping carts are abandoned without a purchase. As a result, the researcher intends to probe the causes of online shopping cart abandonment in this study. According to the theory of planned behaviour, if there is a positive behavioural intention supported by favourable perceived behavioural controls online customers should end up with buying the product. However, abandonment of shopping cart is a situation that goes against this theory. The data was collected from online buyers across the world (n = 521) who were selected based on convenience in accessing them. This study while supporting the demographic factors of Age, Status and Gender to determine the abandonment behaviour shows there is no such relationship between geographical divide and abandonment behaviour. Moreover, this study suggests the executives and scholars to consider Age, Status and Gender when segmenting the markets in online context to minimize the abandonment behaviour and not to focus more on the geographical divide in such instances.
Moving towards a Competitive Edge: A Case of ABC Apparel Solutions Limited
(Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya, 2015) Jayasinghe, J.A.C.B.; Nishanthi, H.M.; de Silva, G.H.B.A.; Silva, H.M.S.V.; Dharshani, B.K.N.D.; Tissera, T.J.R.; Weerasinghe, T.D.; Jayarathna, S.M.D.Y.; Padmasiri, M.K.D.
With rapidly booming technological, economical and political environments, the change and development for an organization is critical. Organizations should have their keen focus on the change in the environment and adjust and maintain them to be sustaining in the competitive environment. In Sri Lankan context, there is a need to investigate how these changes are addressed by the apparel sector. Having understood that, the authors selected a leading apparel solution in Sri Lanka; ABC Apparel Solutions Limited. This case focuses on four major changes occurred within last five years in the selected domain referring to the theories of continuous, transformational and trans-organizational changes. Furthermore, this case signifies how the redefinition occurred in terms of the name change, structural change, merger and the implementation of ERP solution. As per the analysis the organization has managed the change effectively by reducing the complexity of the structure, managing the confusion of the employees, improving the quality of the products, accessing to new technological resources, improving the effectiveness and efficiency, and high speed of implementing the practices in order to enhance the sustainability.