(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Prabhakar, G.
Small and Medium enterprise (SME’s) play a vital role for the growth of Indian economy by
contributing 45% of industrial output, 40% of exports, employing 60 million people, create 1.3
million jobs every year and produce more than 8000 quality products for the Indian and international
markets (CIMSME- Chamber of Indian Micro, Small and Medium Enterprises). Non-availability of
suitable technology and ineffective marketing strategies are major problems with respect to
marketing of MSME products in India as well as outside India. The paper examines the reasons for
the failure of overcoming these problems years together and investigates the ways and means to
overcome it with present marketing opportunities and technology. Study initiative plans by the
government to strengthen the marketing channels for MSME sector in India. Present opportunities to
adopt new era of marketing strategies and sources of improving strength in marketing sector by
MSME’s in India.
