ICSS 2016
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/14642
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Item Public Relations and Communication Management Strategies in Sri Lankan Sinhalese Culture(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Nandasiri, A.G.A.U.Public Relations and Communication Management strategies can be identified in any culture. This study explores the features of Public Relations and Communication Management in Sri Lankan culture. This research was conducted based on 16 geographical locations, which consist of Sinhalese customs, and ethics. The data was gathered by survey and ethnography. 60 interviews were conducted representing those areas in the survey. Moreover, primary data was collected by observing social incidents which happened in the field of study. Secondary data was gathered by exploring literary sources. Public Relations and Communication Management strategies depicted in Sri Lankan culture reflect a deep philosophical thought based on Buddhist philosophy. Public Relations and Communication Management features such as human feelings, behavior, phraseologies, stuff and places which are unique to Sinhalese folk-tradition could be identified. There is a network of inter-related connections with Public Relations strategies, which are shown in these cultural features, customs, and ethics. Respect, worshipping, gratefulness, cooperation, and beliefs are the spiritual base, which influenced on Public Relations and Communication Management strategies in Sinhalese folk-tradition. Behaviors of individuals are designed according to this spiritual basis. Thus, it is revealed that the established theories of the modern Public Relations could be more shaped by the use of the 'Human Relations' and Management strategies which is highly appreciated in Sri Lankan Sinhalese folk-tradition.Item A Historical Analysis on the Differences in the Rites and Rituals of Sri Lankan Food Culture(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Hewawasan, H.H.N.S.The objective of this study is to investigate the changes undergo in Sri Lankan food culture according to the functions and festivals. This research was carried out based on the primary sources such as Mahawamsa, Saddharmalankaraya, Saddharamarathnawaliya, Pujawaliya, Rasavahini and several other secondary sources. In the ancient days, the folks had followed several rites and rituals based on their daily routines. This research scope covers a historical analysis on those rituals and rites since the beginning of the Anuradhapura period. Some of these rituals were mainly concerned on food. One such is the ceremony where a baby is fed for the first time: "indul katagaema" in Sinhala. Moreover, special cuisines had been followed in wedding ceremonies and funerals. Hence, based on this a "food culture" had been created. Irrespective of the difference in occasions, the same food item was being made in several methods according to the function. Furthermore, during puberty and Pregnancy periods, the food cuisines had undergone various changes depending on the nutritional needs. This is not only unique for Sri Lanka, but applicable for many countries in the world. However, there are distinct differences in the food culture between the rich and the poor. Nonetheless, depending on the method how the food is being used, their classifications can be differed. Conclusively, it can be stated that Sri Lanka has a unique food culture since ancient times.Item A Study on the cult of Goddess Pattini: with special reference to the left bank of Kelani River(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Embuldeniya, P.The cult of goddess Pattini is famous in Sri Lanka and highly connected with Sri Lankan culture in many aspects. The main objective of this research is to explicate the cult of goddess Pattini with special reference to environs of the left bank of Kelani River. Therefore, this research was mainly conducted based on the areas of Kaduwela, Nawagamuwa, Hanwella, and Avissavella which are located at the left bank of Kelani River. The community lives at environs of the left bank of Kelani River are highly engaged with various cults, rituals and believes. Among those the cult of goddess Pattini could be considered as the most famous cult throughout the left bank of Kelani River. Especially, this cult has ranged historical background. Further, cult of goddess Pattini at the left bank of Kelani River has significance from archaeological and anthropological aspects. Nawagamuwa Pattini devalaya and Kaduwela Purana Ran Kadu Pattini devalaya are the main and distinguished Pattini devala located at the study area which receives the blessing of goddess Pattini. Furthermore, legendary aspect on the cult of goddess Pattini is related with the Korathota Rajamaha Viharaya and Abulgama Rajamaha Viharaya along with the main Pattini devala, and there could be found several Pattini devala at this study area. Medagoda Pattini devalaya and Kabulumulla Pattini devalaya are located at the right bank of Kelani River, and that emphasized Kelani River has strong relationship with the cult of goddess Pattini. Moreover, there could be identified unique rituals and believes connected with the cult of goddess Pattini at the left bank of Kelani River, and the significance of cult of goddess Pattini as a part of Sri Lankan culture and heritage. Therefore, this research will be described the cult of goddess Pattini at the left bank of Kelani River with special attention on historical background and legendary aspect, rituals and believes, archaeological evidences of Pattini devala, and the importance of safeguarding intangible and tangible heritage through the collected data from library survey method and field research method.