1st-2016

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/17159

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Has files: YesSubject: search.filters.subject.Packaging Elements

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    The Impact of Product Package Elements on Consumer Purchase Decision with Specific Reference to Dairy Food Product Industry in Sri Lanka.
    (Department of Marketing Management, University of Kelaniya, 2016) Marasingha, M.P.C.H.K.; Herath, Renuka.
    Today, Packaging is one of the most important factors influencing customers’ mind at the time of purchase. It has become an integral part of modern society and Packaging acts as the language of product and provides necessary information regarding the product to customers. Identifying the extent to which product package elements impact on consumer purchase decisions in dairy food products in Sri Lanka’ can be considered as the research problem. The purpose of this study was set to identify the impact of package elements on consumer purchase decision relating to Dairy product industry in Sri Lanka .Among several elements of packaging, only five elements were considered based on reviewed literature and those are package color, size, material, printed information and package innovation. Qualitative research design has been chosen and data was gathered using questionnaire targeting 150 respondents in Colombo and Gampaha Districts. Sample was selected by using convenience sample technique. Researcher developed five hypotheses and all null hypotheses were rejected based on the correlation coefficients derived from collected data set. Empirical results show that, from five elements of packaging, printed information on dairy product package is the prominent factor which impact to consumer purchase decision. Finally overall results of research suggest that there is an impact of package elements when consumers make the purchase decision on dairy products.
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    Research Study on the Impact of Bottled Water Packaging for Consumer Buying Decision in Sri Lanka.
    (Department of Marketing Management, University of Kelaniya, 2016) Kalahe, Narmada.H.; Jayarathne, W.A.
    The bottled water market has shown a huge increase over the last years, locally and globally. More specific, the global bottled water market has grown with 44% and the local market with 62% over the last five years. The problem of the study was to find out the way of bottled water package influence on the consumer buying behavior. The main objective of the study was to examine the impact of the bottled water package on consumer buying decision in Sri Lanka. The theoretical framework was based on the secondary data (articles and books) and included core concepts of bottled water packaging, packaging elements, consumer behavior, consumer perception, and consumer attraction. The Quantitative method was selected for acquiring and analyzing the research results. Quantitative data was collected from 100 questionnaire responses and was analyzed with the SPSS Version 19. By examining the consumer behavior, it was found out that packaging element such as, color, size and shape and product information play a key role in decision-making and ensure consumer’s attention. Therefore it is recommended that bottled water producers/marketers should focus (more) on these consumer groups, since they seem to be the target groups of the bottled water. However, since only packaging elements, demographic and psychological factors are investigated, further research with other influencing factors is recommended to gain more insights. So bottled water package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer’s purchase decision.