Mass Communication

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/3691

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Start date: 2010End date: 2019

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Now showing 1 - 10 of 29
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    A study on the usage of social media by people in the sector of Information Technology
    (1st National Conference on Mass Communication, Department of Mass Communication (NCMC 2018), University of Kelaniya, Sri lanka., 2018-12-08) Kithulwatta, W.M.C.J.T.
    Information Technology (IT) can be considered as a major trend in the modern world. At present social media creates a better platform for communication and create public relations within people. Media ethics and media literacy help people for a good communication. This paper examines the need of social media for people in IT sector. The research question of this study is to understand the reasons for the need of social media to the people in IT sector. The first part of this study discusses about the current problems and the strengths of social media. The author used only Skype, Twitter, LinkedIn, Slack and YouTube as social media. The main objective of this study is to examine the factors related to the communication and social media in IT industry. In addition, this study aims to analyze the relationship between human factors and technical factors in communication, to identify the basic practices, ethical behaviors and how the media literacy helps people to continue good communication. The literature review discusses the theoretical models of presenting research topic. The methodology of this research study discussed about the identified variables; human factor and technical factors. The conceptual framework developed with an identified framework and indicators. A questionnaire was developed to cover all identified indicators. The target sample size is hundred people from both IT undergraduates and IT employers. The collected data was analyzed with Minitab statistical software. The results of this study shows majority of the people in the IT sector are using YouTube for IT development activities, Skype for industrial discussions and video conferences, LinkedIn for professionalism, research publications and academic works and Slack for official tutorials and webinar in the organizations and Twitter to get latest acknowledgments. Finally, it presents the need of Skype, LinkedIn, Slack, YouTube and Twitter for the people in IT industry and how they use the particular social media for their dayto- day communication activities.
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    Facebook users and undergraduates (Specially reference to Selected Universities in Sri Lanka)
    (International Journal of Scientific Research and Innovative Technology, 2015) Jayasekara, A.H.D.
    New media has play a pivotal role in enhance the relationship between the people and the media. Internet has pros and cons but more and more people all over the world using it for various purposes.Facebook is one of the largest online social network. In Sri Lankathere are more than 1.5 million Facebook users. Problems of this research were do Facebook users (undergraduates) use their account prudently and do they have enough knowledge on privacy settings.Objectives were to find out why the face book users reveal their privacy details through the account and found out whether the Facebook users are knowledgeable enough tosafe guard their privacy. This was Qualitative and Quantitative research. I used questionnaires and interviews to collect primary data. According to this research I came across most of the undergraduates were highly interested on Facebook. But they didn’t possess substantial knowledge about privacy settings.
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    Disaster Reporting in Print Media (Special reference to selected newspapers in Sri Lanka)
    (International Journal of Scientific Research and Innovative Technology, 2015) Jayasekara, A.H.D.
    Environmental information that will be important in future to build the sustainable society. Environmental reporting is, regardless of its name or disclosure media, to promote communication of organizations, to fulfill its accountability regarding environmental efforts in their activities, and to provide useful information to decision making of interested parties. Problem of the study was how print media reported one selected case in Sri Lanka in 2014.Objective is to study about disaster reporting in print media. Methodology is content analyzing. Selected three newspapers and content analyzed the newspapers in seven days. Time frame was 30th October 08th November. Selected three newspapers Rivira,Mawbima, Lakbima in seven daysafter the disaster. Analyzed headlines, articles, features, cartoons which related to the selected incident. More spaces had allocated to report this incident, mostly colour photos used and victim’s photos published. And most of the articles written to aroused this in reader’s emotion. And selected newspapers not given proper attention in media ethics.Media wants to be more responsibility during crises or disasters.
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    Trends and Challenges in cybercrime in Sri Lanka
    (2015) Jayasekara, A.H.D.; Rupasinghe, W.
    New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial The Internet is known as a kind of global meeting place where people from all parts of the world can come together & share information. According to Hens,Reyns and Fisher they define “Cybercrime refers to any illegal activity that occurs in the virtual world of cyberspace” (Hens, Reyns and Fisher-2011). This research studied the Sri Lankan Cybercrimes and legal background about cybercrimes. In this research studied selected cases relating to cyber crimes in Sri Lanka. We examined the situation, evidence. In Sri Lanka there have been four main acts which used in cybercrime prevention. I content analyzed these acts. In Sri Lanka there is a challenge in preventing cybercrime. The growth of network-based crime has raised difficult issue in respect of appropriate balance between the needs of those investigating and prosecuting such crime, and the rights of users of such networks. Increase the awareness about new media literacy is one way to minimize cybercrimes. And Sri Lankan legal system needs to be modified.
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    Members of Parliament and Their Official Web Sites; New Media Tool of Political Communication
    (2015) Rupasinghe, W.; Jayasekara, A.H.D.
    In a modern democracy, new media can be used by governments to involve citizens in decision-making, and by civil society to engage people in specific issues. However new media can also be used to broaden political participation by helping citizens to communicate with their representatives and with each other. Arguably this political communication is most important during election campaigns when political parties and candidates seek to mobilize citizens and persuade them to vote for a given party or candidate. The new media must be used by Parliaments, Parliamentarians, governments and political parties as they are highly effective tools to involve and inform citizens in public policymaking and in the formation of governments. But all these groups must develop strategies to deal with a wide array of both positive and negative effects of these rapidly growing media.New media has begun to take precedent over other communication outlets in part because of its heightened accessibility and usability. Using personal website can empower the public in a way that is far faster, cheaper and more pervasive than other forms of communication. They encourage pluralism, reach young people more than other media and encourage greater participation, accountability and transparency. This research discusses the impact politicians’ personal websites has over their overall electability and likability and explores the integration of website is an essential campaign tactic on both the local and national level.This research examined the impact of having personal website have over the way constituents view politicians. This research examined how politicians can use their website in the most effective fashion and incorporate these new media outlets as essential campaign tools and tactics. Content analysis selected thirty websites in Sri Lankan politicians. Research revealed that politician’s new media usage significantly influenced and enriched the experience an individual has with the public figure.
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    Internet and Law (Special reference to Sri Lanka)
    (2015) Jayasekara, A.H.D.
    The Internet or most commonly referred net is one of the most amazing invention of human race. The Internet can be known as a kind of global meeting place where people from all parts of the world can come together & share information. Castells define network as “Network is a set of inter connected nodes. Nodes may be relevance to the network”. (Castells, 2009, p.19). The benefits people can reap by using the Internet is massive. Due to the rapid expansion of the Internet common mass get the assistance of Internet more and more in to their day to day life Another significant feature of the internet is not only it has abundant of rewards; it also consists of plentiful of disadvantages also. Advent of the internet crate a new path to the criminals to commit crimes. Traditional laws were not adequate to curb these complicated crimes. Hacking, virus, Identification theft, unauthorized access to the restricted information, Trojan, are some of so called sophisticated cyber felonies. The internet is a global network, so its regulation could not be left to the one country or an institute, collaborative effort is a must for prevent the internet crime. US department of Commerce. (Castells, 2009, p113) This research studied the Sri Lankan Cyber laws and international laws about cyber space and cybercrimes. Further it proposed a mechanism on curbing the internet crimes. Major limitation identified on this research was lack of effective law to protect Human rights in the cyber space in Sri Lanka. Objectives are refer cyber laws in Sri Lanka and studied selected cases related to cybercrime in Sri Lanka. Further it Suggest new solution to protect the human rights through the malicious usage of the Internet.
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    Reflection of Sri Lankan identity through television commercials
    (2010-03) Jayasekara, A.H.D.
    In an industrial society, almost everyone is touched by advertising. People respond to advertising perhaps depend on it and, they may themselves be advertisers. Advertising tends to reflect the standard of living and the prosperity of the country. Television commercials are used for advertising proposes, not only Sri Lanka,but also in other countries. Television commercials are sometimes condemned for its materialism and for its encouragement to people to buy things needlessly-that it is a parasitical manipulator of minds. Objectives to advertising have increased in recent years.In short,advertising is the means by which we make known what we have to sell or what we want to buy.Advertising should be planned and created to achieve optimum results for the least cost.There is a close and important link between public relations and advertising. It is much easier and less costly to advertise a product or service when its supplier has a good reputation and when the product or service is well understood. Without the media, product cannot be exposed to the public. It makes all the difference between selling and advertising. The objective of the research is to identify how Sri Lankan image is reflected by the television commercials .Observation was used as the tool of data collection. Media consists of almost anything which can be used to convey an advertising message.These are being led by new media developments and primarily by new developments in the electronic media.Mass media advertising and broadcasting as we know are moving towards more specific targeting.
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    The Problem Related with Community Radio Concept & Restarting of Community Radio in Sri Lanka
    (Global Communication Research Association (GCRA) 2014 International Conference on Media in Transformation: Exploring Role of ICT, Innovation Communication & New Media. 14th to 16th February 2014. Colombo, Sri Lanka, 2014) Rajapaksha S; Rupasinghe W; Nandasiri A G A U