2nd-2017

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/17332

Browse

Author: search.filters.author.Herath, H.M.R.P.

Search Results

Now showing 1 - 6 of 6
  • No Thumbnail Available
    Item
    Impact of Service Quality towards Brand Image with Special Reference to Youth Segment in Sri Lankan Mobile Service Providers
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Adasooriya, A.M.S.S.; Herath, H.M.R.P.
    Mobile industry in Sri Lanka is getting saturated on daily basis but the consumers’ expectations and perceptions towards service is also increasing frequently. Hence, service providers are facing many challenges and issues to satisfy the consumers and obtain competitive advantage. Therefore, service quality has been a focus area for all the service providers to achieve differentiation and hence improve the brand image as a customer caring brand. Taken this situation into consideration, this research targets mainly to measure the Impact of service quality towards brand image with special reference to youth segment in Sri Lankan mobile service providers. Conceptual model was developed based on a comprehensive literature review and hypotheses were tested using SPSS package. Data were collected through survey method from a sample of 100 mobile Telecommunication users on the convenience base.The findings of the study show that tangibility, reliability, responsiveness and empathy and in overall service quality have a critical impact on building brand image among the youth segment in Sri Lankan mobile Telecommunication market.
  • No Thumbnail Available
    Item
    Key Determinant That Influencing On Choices Fast Food for Restaurant.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Upendra, L.U.A.I.; Herath, H.M.R.P.
    The purpose of conducting this research project was to examine the key determinants that influenced the choices of fast food restaurant with reference to young generation in Colombo district in Sri Lanka. To attain the objectives of this research project, research questions and seven hypotheses were developed and tested. Furthermore, each hypothesis is measured accordingly and results obtained are subsequently explained. A comprehensive literature review was carried out to identify the determinants of the choice of fast food restaurant. Primary data were collected through a questionnaire and 100 sets of questionnaire were distributed to the target respondents who are youngsters in Colombo district. By using Statistical Package for Social Science (SPSS) version 23.0, data collected through survey questionnaires were analyzed and outcomes obtained were discussed in the form descriptive statistics. In addition, major findings of this research project were discussed in order to understand the relationship between key determinants and restaurant choices. Managerial implications of the results have also discussed referring to the findings of the research.
  • No Thumbnail Available
    Item
    The Study on the Impact of Customer Based Brand Equity on Customer Satisfaction: With Special Reference to Corporate Customers of Arpico Interiors Brand in Western Province
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Marasingha, T. R.; Herath, H.M.R.P.
    This research was done to identify the impact of: Customer based brand equity on customer satisfaction of Arpico Interiors brand in Western province, Sri Lanka. Based on Aaker (1991)’s: Customer based brand equity model, the researcher constructed the model and the purpose was to investigate the applicability and practicality of the model with reference to Arpico Interiors brand. Brand Associations by nine items, Perceived Quality by six items, Brand Loyalty by Three items and Customer Satisfaction by three items were considered. According to Greener (2008), convenience sampling method was taken for the sample calculation and only 270 respondents as representing each district, 90 respondents per each were taken to the sample and selfadministered, standard structured questionnaires were distributed for corporate customers of Arpico Interiors (Pvt) Ltd. After checking whether the research fulfills three assumptions, regression analysis was run to measure the impact of brand equity dimensions on customer satisfaction. Based on the findings, H1, H2 and H3 were accepted which denote the brand association, brand awareness and perceived quality impacts on customer satisfaction of Western province and it was proven that the brand loyalty has no impact on customer satisfaction of Arpico Interiors brand in any of the districts of Western province.
  • No Thumbnail Available
    Item
    The Variance in Service Quality & Its Impact on Customer Satisfaction in the Clothing Retail Industry of Sri Lanka
    (Department of Marketing Management, University of Kelaniya, 2017) Lalindra, M.V.S.; Lalindra, M.V.S.; Herath, H.M.R.P.
    The Textile Industry in Srilanka and even in the world is very competitive due to the large number of players with different strategies, innovations etc. so service quality is very much important in textile industry to compete with rivals. According to the Census and Statistics Department, Textile industry comes under wholesaler and retailer trade and therefore service quality of the textile industry is important for textile store in order to achieve sustainable growth via achieving customer satisfaction. When it comes to the service quality and customer satisfaction there can be a gap of positive, negative or neutral. Researcher measured those gaps by using Servqual model using selected textile stores such as Nolimit, House of Fashion, ODEL. Researcher has chosen 120 respondents in Gampaha district to collect data and used SPSS data analysing package to test the developed hypotheses. The findings indicated that Service quality of the Textile store is one of the important factor to achieve its long term vision, mission, goals and objective in sustainable manner.
  • No Thumbnail Available
    Item
    A Study on Factors Influence on Online Purchase Intention of Online Non-Shoppers for Electronic Products (With Special Reference to Colombo District)
    (Department of Marketing Management, University of Kelaniya, 2017) Herath, H.M.R.V.; Herath, H.M.R.P.
    This study was conducted to identify and evaluate those factors influence on online purchase intention of online non-shoppers for electronic products. The study was based on primary and secondary data. A sample of 300 online non-shoppers within the Colombo district was used to obtain primary data through a self-administrated questionnaire to obtain information about factors influence on online purchasing intention of online non-shoppers for electronic products. This study identified five influential factors namely perceived ease of use, perceived risk, trust, web security, and internet self-efficacy. The moderating effect of Consumers’ attitudes towards the relationship between influential factors and online purchase intention of online non-shoppers for electronic products was also measured. Descriptive statistics, correlation, regressions analysis were used to analyse data and he results highlighted that trust, perceived risk, and web security as the most influential factors towards online purchase intention of online non-shoppers for electronic products. The study also illustrated that consumers' attitudes have moderating effect towards relationship of influential factors and online purchase intention of online non-shoppers for electronic products.
  • No Thumbnail Available
    Item
    The Impact of Country of Origin on Brand Equity: Special Reference to Milk Powder Market in Sri Lanka.
    (Department of Marketing Management, University of Kelaniya, 2017) Gamage, W.B.G.P.S.; Herath, H.M.R.P.
    35 The Impact of Country of Origin on Brand Equity: Special Reference to Milk Powder Market in Sri Lanka W.B.G.P.S.Gamage Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka\ H.M.R.P.Herath Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka Researcher has focused to study on the impact of Country of Origin on Brand Equity with special reference to milk powder market in Sri Lanka. The key objective of this research is to identify and investigate the dimensions of Brand Equity, critically analyze image of Country of Origin and, analyze and understand the impact made by Country of Origin on Brand Equity. Based on the Literature review, the dimensions of Brand Equity and Country of origin were analyzed in depth.In order to gain the in depth knowledge required for the thesis, a deductive approach was utilized with Questionnaires to collect data. The validity and reliability of the instruments were tested by using appropriate methods. The relationships between country of origin and Brand Equity were examined along with hypotheses developed. Convenience sampling was incorporated to collect the data from the respondents. Simple Regression & Correlation Analysis was conducted to measure the relationship between country of origin and brand equity. Results revealed that there were significant relationships between Country of origin and Brand Awareness, Brand Association, Brand loyalty and Brand Perceived Quality. Building a successful brand requires using creative marketing and branding strategies to create strong brand equity.