7th-2022

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/27980

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Now showing 1 - 20 of 95

Actual and Ideal Self-Image, Brand Personality, Purchasing Intention 1
Adventure Tourism, Consumer Perceived Values, Tourism Marketing Mix, Visitor Satisfaction 1
Advertising Credibility, Affirmation, Authenticity, Purchase Intentions, Trust 1
Advertising Spending, Brand Image, Entertainment, Familiarity, Fast Food Industry, Purchasing Industry, Social Image, Social Media Advertising 1
Advertising, Buying Decision, Consumer Buying Behavior, FMCG Industry, TV Advertising 1
Advertising, Consumer Purchase Intention, Emotional Appeals, Moral Appeals, Rational Appeals, Sri Lankan Mobile Telecommunication Sector 1
Attitude Towards Green Products, Environmental Knowledge, Green Purchase Intention, Subjective and Objective Environmental Knowledge 1
Attitude Towards Local Products, Consumer Ethnocentrism, Individual National Identity, Patriotism, Purchase Intention, Social Responsibility 1
Attitude Towards the Advertisement, Consumer Brand Relationship, Emotional Appeal Advertising, Fear, Guilt, Humor, Romance 1
Attitude, Moral Obligation, Perceived Behavioral Control, Self-Identity, Subjective Norms 1
Attraction Towards Competitors, Core Service Failure, Price Unfairness, Service Providers, Switching Behavior, Switching Cost 1
Attractiveness, Awareness, Celebrity Endorsement, Cosmetic Industry, Expertise & Respect, Purchase Intention, Similarity 1
Attractiveness, Celebrity Endorsement, Confectionery & Bakery Industry Purchase Intension of Customer, Trustworthiness & Expertise 1
Attractiveness, Celebrity Endorsement, Expertise, Purchase Intention, Respect, Similarity, Trustworthiness 1
Attractiveness, Celebrity, Endorsement, Expertise, Purchase Intention, Similarity, Trustworthiness 1
Availability of Information, Food Perceived Quality, Health Aspects, Organic Label Purchase Intention of Organic 1
Banking Industry, Customer Satisfaction, Social Capital 1
Brand Awareness, Brand Association, Brand loyalty, Customer Based Brand-Equity, Consumer Purchasing Behavior, Perceived Quality 1
Brand Awareness, Facebook and Fast-Moving Consumer Goods, Firm Generated Content, User Generated Content 1
Brand Communities, Electronic Word of Mouth, Facebook, Fashion Brand Pages, Purchase Intention 1