8th-2024

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/28086

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Now showing 1 - 20 of 96

Advertising Value, Casual Fashion, Facebook Advertising, Purchase Intention, Young Consumers 1
Affective Reactions, Behavioural Intention, Believability, General Awareness, Pictorial Health Warning 1
Athleisure Market, Instagram Influencer Endorsements, Local Athleisure Brands, Purchase Intention 1
Attitude Toward Advertisement, Brand Trust, Emotional Advertising Appeal, Humor Appeal, Romance Appeal 1
Attitude Toward the Event, Brand Image, Purchasing Intention, Sponsorship Awareness, Sports Sponsorship Fit 1
Attitude Towards MNP, Knowledge of MNP, Perceived Porting Cost, Perceived Usefulness of MNP, Purchasing Intention 1
Banking Sector, Social Media Marketing, Student Attraction, Student Engagement 1
Beauty Care Industry, Buying Intention, Generation Z, Social Media Influencers’ Attributes 1
Behavioural Experience, Brand Experience, Intellectual Experience, Repurchase Intention, Sensory Experience 1
Brand Affect, Brand Personality, Cosmetics Industry, Youth Segment 1
Brand Association, Brand Image, Clothing Sector, Consumer Buying Behaviour 1
Brand Attachment, Generation Z, Millennials, Social Media Content Types 1
Brand Attitude, Impulsive Buying Behaviour, Product Display, Promotional Signage, Window Display 1
Brand Awareness, Consumer Purchase Decision, Social Media, Social Media Marketing 1
Brand Awareness, Facebook, Firm Generated Content, Retail Apparel Industry, User Generated Content 1
Brand Consciousness, Brand Personality, Cosmetic Industry, Word of Mouth 1
Brand Credibility, Generation Z Sri Lanka, Influencer Marketing, Mobile Phones, Purchasing Intention, Social Media 1
Brand Engagement, Brand Loyalty, Social Media Advertising, Social Media Engagement 1
Brand Equity, Brand Credibility, Celebrity Credibility, Cosmetic Brands 1
Brand Equity, Corporate Image, Corporate Social Responsibility, CSR Awareness 1