General Management
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Item Way Forward for Tourism: Delighting Customers, Improve Possibilities and Service Innovations - A Case Study in Badulla Region, Sri Lanka(2011) Fernando, I.N.; Long, W.Sri Lanka is one of the most wonderful tourist destinations in world, naturally heritage tourist attractions from hundreds of years. Tourism is an emerging sector after end of the civil war. Badulla, a region surrounded by huge collection of natural resources and bio-diversity, but not attracted as a tourist destination with vast collection of tourism potentialities. The places related to ancient Rama-Ravana legend having a huge potentiality to attract Indian tourists also existed. Study aims to explore the possibilities to develop tourism. Sample size was 60, simple random sampling, both questionnaires and interviews were used. Descriptive statistics and non-parametric analysis ( Kruskal-Wallis test) was used. Accordingly develop the knowledge-base and infrastructure can be highlighted. Porter?s Diamond model has developed to analyze weaknesses in micro-economic environment in region. As conclusion, tourism is an emerging sector having huge potentiality to develop in post-conflict situation. According to Diamond model, increase the competitiveness of the regional tourists firms, service innovations, supportive industry development and most importantly clear strategy focused tourism plan and execution can be highlighted as recommendations.Item Role of a “Global Strategy” on Long Term Success of Business: a Literature Review Based on Organizational Strategy(2011) Fernando, I.N.; Long, W.In globalized scenario a well focused strategy plays an important role by shape up the organization through clear set of visionary objectives. Porter (1996) stated a company can outperform rivals only if can establish a difference that can preserve and deliver greater value to customers or create comparable value at lower cost or do both. Scholars identified the importance of management control systems consists three elements (Simon, 1991, Olson and Slater, 2002) and strategy- cultural fit also an important factor for success (Morgan and Vorhies, 2010) . Study based on comprehensive literature review and basically addresses to a main research objective as to a ?well focused Global strategy? that leads organizational success. Three propositions and then hypotheses developed based on global strategies from past literature as (1) Balanced scorecard on strategy execution leads an organization towards performance (2) Business performance has an impact on strategy formulation and cultural fit (3) Making competition irrelevant; Blue Ocean Strategy to way forward future business venture. Study concludes the importance of globalized strategy should emphasize focusing more on innovation and growth perspectives as well as keeping cultural fit with the strategy. Moreover, clear understanding the customer orientations and trends for new market segments through innovations are strongly recommended.