General Management

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/4235

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Start date: 2005Has files: Yes

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    The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality
    (Sabaragamuwa University of Si Lanka, 2016) Dissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S.
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    Factors Influencing on Purchase Intention of Men's cosmetic Products: with special Reference to the Men's Fairness cream Products
    (Sabaragamuwa University of Si Lanka, 2016) Weerasiri, R.A.S.; Hennanayake, H.M.G.Y.J.
    Changing life style of Sri Lankan youth has led to a strong demand for faimess creams in Sri Lanka. Sri Lankan market is gradually creating an opportunity for the cosmetics market. The trend analysis of leading companies,revealed that there is a significant need for the behavioural study to penetrate men's consumer market in Sri Lanka. In the global context, researchers have done a number of studies regarding the men's grooming products. In Sri Lankan context, a limited number of researches have been carried out to fmd out the purchasing factors of men's fairness crezlm products' The study would be beneficial to business organizations to drive the sales and to shift the brand. Therefore, the purpose of this study was to examine the factors effect on the Purchasing Intention on Men's Fairness cream in Sri Lanka.Data was collected through a sample of 250 male respondents from Colombo area. SPSS 16 software packages has used for data analysis purpose. The conceptual model and hypotheses were tested using inferential statistics such as Co-relations and Coefficient techniques whepas charts, mode, median; percentages were used under descriptive statistics' Findings revealed that Brand, Product Qualityand Place of Distribution have a strong positive relationship with the purchasing intention of fairness cream products and the Price and Promotion show a moderate positive relationship. Product Quality, Price, Promotion, Brand and the Place of Distribution can be identified as the most influencing factors towards the purchase intention for men's fairness Cream in Sri Lankan market. Discover the world's research
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    The Impact of Automated Teller Machines (ATMs) Service on Customer Satisfaction: A Studv Based on State Banks in Sri Lanka
    (Sabaragamuwa University of Si Lanka, 2016) Weerasiri, R.A.S.; Koththagoda, K.C.
    The aim of this paper is to understand the impact of the ATM service quality towards the customer satisfaction in Sri Lankan state banking sector. This research bridges the gap that exists in the current body of knowledge by investigating the ATM service qualities and their impact on customer satisfaction. It also examines the impact of demographic factors for the relationship between the ATM service quality and the customer satisfaction. Given these gaps in the literature, the research problem in this research is: the factors which influence on customer satisfaction in relation to the ATM service. To investigate the research problem, a pilot study.involving 30 state bank customers was used to check the initial reliability and validity of the constructs in the questionnaire. The fpctor analysis was employed to refine the measurement items and test the reliability and validity. The study has used the primary data of customer satisfaction survey (N:385). The data were collected using a structured questionnaire designed to ascertain the satisfaction levels. Regression, ANOVA and T-test were used to identifu the significant factors and frequency analysis was used to analyze the customer satisfaction. The ATM service qualities have a positive impact on the customer satisfaction and the demographic factors like age and educational qualification show a moderate the relationship between the ATM service quality and the customer satisfaction. This paper identified the significant factors which the banks may take care to enhance the customer satisfaction.