ICBI 2015
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/10527
Browse
3 results
Search Results
Item Consumer Buying Behavior of Decorative Paints Industry in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Ubayachandra, E.G.; Mendis, A.S.M.G.All paint companies today offer complete range of products for consumers as local ventures due to high import tax imposed by the government for importation of paints. On the ground of rapidly increasing demand for the decorative paints in consequence of increase in building, shelter and other governmental and private constructions, the decorative paints industry is competitively growing today. Besides, today this particular industry has become a more profitable one in Sri Lanka. On account of this preferable situation, the Sri Lankan decorative paints companies focus to offer user friendly and environmental friendly decorative products. This evidently shows commitment of the decorative paints companies towards better world. Though it is so, to the preliminary survey conducted it was noted that 95% of market share has been captured by seven companies out of the 60 local paints suppliers. Thus, the focal problem was why such a situation has come about. Of the four objectives included in the study, key purpose was to examine the relationship between purchase intention and purchase behavior of consumers in respect of paints. Consistent with the objectives the research questions were also set. Additionally, a research gap noted from literature review has also been filled up in this study. The research approach employed here is the deductive method and mix of both qualitative and quantitative perspectives were applied. The selected sample consists of Colombo, Kaluthara and Gampaha. Three hypotheses were formulated from respective literature review and better methodological choice was made to get the study systematic. More primary data were associated as this is an empirical in nature and from different documentary evidences secondary data were gathered. Descriptive statistics was used to present data and to analyze data, Correlation analysis was employed. Eventually findings were made and it was concluded that brand image, product quality and price have considerable impact on buying behavior of decorative paints. Accordingly, recommendations were produced. In addition some related researchable areas have also been pointed out at the end of the paper.Item A Study on Sales Performance of Liquefied Petroleum Gas Dealers in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Ubayachandra, E.G.; Cooray, N.H.K.This study is an empirical investigation into the extent to which LPG dealers are market oriented and the degree of their sales performance. For the convenience of analysis, study was restricted to seven provinces namely Central, North Central, Eastern, Southern, Western, Sabaragamuwa and Uva Provinces. With the aid of nonrandom convenience judgment sampling technique which helped to get sample on comparable basis 198 LPG dealers were selected. For collecting data, 198 questionnaires which were received back without rejection were administered among the selected respondents. In reviewing the scores obtained by LPG dealers over five year time period ranging from 2004 to 2008 it seems that the scores obtained by LPG dealers above 100% and between 100%- 80% are less than marks scored between 80%-70% and below 60% as revealed by the annual dealer scorecard evaluation process, 2004-2008. Further it was noted from preliminary data survey that customer expectation has not been satisfactorily fulfilled by the LPG dealers. (A.C. Nelson’s Report, 2008). Thus, the central problem of this study was why such poor situation has taken place in this sector? The key objective of this study was to examine the extent to which LPG dealers are market oriented. Specific objectives were to identify the marketing practices of dealers to retain existing customers, to identify the endeavor made by the LPG dealers to attract new customers, to identify how often LPG dealers share customer feed-back and competitor information with staff and to provide a better set of suggestions to get LPG dealer market oriented and to get their sales performance higher. Consistent with these objectives research questions were raised. They are; what is the degree of market orientation? What is the attempt made to retain existing customers? What is the endeavor made to attract new customers? How often do LPG dealers share customer feed-back and disseminate competitor information with staff? In addition to descriptive statistical tools which were used to present data, correlation analysis was employed to test the respective hypotheses. For more clarification SPSS computing software version was associated. Based on the results of discussion it was able to make a conclusion that intelligence collection, intelligent dissemination and response to intelligence highly affect the sales performance subject to the moderation made by market orientation.Item An Empirical Investigation into Determinants of Success of Foreign Financed Development Projects in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Ubayachandra, E.G.; de Silva, S.K.D.U.By this empirical study it was aimed to investigate into the factors that affect the success or performance of foreign financed community based development projects in Sri Lanka. Out of the 548 existing project implementing organizations (Action Plan 2006) for the convenience of the analysis 64 organizations covering 15 districts were taken into consideration. The selected organizations are mixed with UN organizations, government and semi-government ventures, international NGOs, local and national NGOs. For collecting data 250 questionnaires which were received back without rejection were administered among the selected organizations. The key purpose of the study was to evaluate the influence made by identified couple of factors on success of considering projects. Specific objectives were to examine the interrelationship between main two factors and to identify the influence made by infrastructure facilities on success of these projects. For this purpose three research questions were addressed. They are; what is the degree of influence made by two factors on success? What is the interrelationship between two factors? What is the influence made by infrastructure facilities on success? Success of the projects was estimated in terms of allocation of resources, goal attainment and other impacts associated with productivity and quality improvement. Univariate analysis and bivariate analysis were employed in analyzing the data. Furthermore, "t" test and "F" test were applied for testing respective two hypotheses. In computing P value it was considered that for high significant level it should be equal to 0.05 and for it significant level should be equal to 0.10. For more clarification SPSS computing software version was associated. As indicated by the results of discussion it was noted that though both endogenous factors and exogenous factors make influence on success of projects, a dominant and vital role is played by endogenous factors in determining the performance of community based development projects in Sri Lanka. Thus a great attention should be paid on endogenous factors in strategically planning and implementing these projects.