Marketing Management

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/218

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Subject: search.filters.subject.Social Influence

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    A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book
    (Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka, 2018) Chamikara, D.M.; Gunawardane, N.
    The Social Influence is an influential mode that used by the society surround us to influence for what they have already influenced by others. . In recent years this has been a popular concept which does grab the attention of the practitioners within the corporate world. Given this interest, the current researcher underlining the Face book Influence model intends to assess the relationship between Social Influence via the Face book and the Intention to participate in the context of the Entertainment Events in Sri-Lanka. Further, the literature evidence identified that dimensions of Social Influence namely Like, Comments, Shares, Ease of Use and Usability should be more focused when building a strong Social Influence as they do indicate a high relationship on Intention to participate. Hence, the current research identified that Social Influence is a significant predictor which does affect in manipulating the Intention to participate for Entertainment events in Sri-Lanka
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    Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study
    (Social Statistics Students’ Association, Department of Economics, University of Kelaniya, 2015) Karunanayake, R.K.T.; Wanninayake, W.M.C.B.
    According to Researchers knowledge this is the first research on purchase intentions of Hybrid Vehicles in Sri Lanka. This research has been done to determine the purchase intention of Hybrid Vehicles in Sri Lanka. This research article focuses mainly on determining the links between customer’s environmental attitudes, subjective norms, price perception, preferences, knowledge, perceived risk, intentions as well as expectations of the customers given to the environment while buying a hybrid vehicle. The research survey questionnaires were developed to get information for each and every aspect mentioned in the objectives. To go deep in to the study areas researcher referred secondary data sources such as other research studies that were done in Tokyo Japan and India. The data for the present work has been collected personally by the researcher as well as helps has been taken from others in getting structured non- disguised questionnaire filled properly. By using the snowball sampling, 200 survey questioners were distributed and 150 useable responses were taken in to this research. All the responses were collected online and taken them to one data base for the purpose of analyzing. For this study, respondents who were identified as “being in the market” and other potential respondents who intended to purchase cars in the near future. After the analysis has been done researcher has identified the impact of predetermined variables over buying intention of Hybrids vehicles in Sri Lanka. As per the results, researcher has also come up with the managerial implications of the study and recommendations.