9th Students' Research Symposium 2020
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/22681
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Item The Impact of the Performance of Life Insurance Companies on the Growth of Sri Lankan Economy(Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020) Rajapaksha, R. A. D. N.; Gunasekera, A. L.Introduction - Insurance service and sector is playing a major and important role in an economy and provide significant contribution to the economy through encouraging long term investments, reinvestments of additional funds in public and private sector securities such as corporate and government bonds and debt securities Design/Methodology - The population of the research comprises of all the life insurance companies in Sri Lanka. The collected data has analysed using panel data analysis model combined of cross-sectional data and time series data. Findings - The results of the study have revealed that among three factors that was studied, Penetration rate of insurance industry influences greatly on the economic growth of Sri Lanka while Gross Written Premium and Total Assets of insurance companies are not significantly influence on economic growth. Conclusion - There are more factors effect on life insurance companies; political factors; insurance advisor’s behaviour that may differ in diverse extents. Hence, future researchers can be used more factors and identify relationship among those factors and economic growth of Sri LankaItem Factors Affecting on Selecting a Life Insurance Policy (Special Reference to Gampaha District)(Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020) Lakshani, M. I.; Gunasekera, A. L.Introduction - Life insurance is a very important function to protect a family member as well as to provide financial security for individuals. In Sri Lanka it shows a lower level of life insurance penetration rate when compare with other developing countries although there is small increment. So, it is very important to identify exactly influencing factors towards selection of life insurance policy to encourage this lower level of life insurance penetration rate. Design/Methodology/Approach - A multiple regression analysis was applied to find out impact of each variable on selection of life insurance. Results indicate that the income level, knowledge, risk attitudes, income protection and social influence effect on selection of life insurance policy. Findings - The researcher identified that insurance policy creation without having clear view about factors that affect for customers’ decision on selecting life insurance policy are the major reason for that. By reviewing the literature, the researcher identified that income level, knowledge, risk attitudes, income protection and social influence are some of the most important factors which impacts on selection of life insurance policy. This study aims to find out whether each variables of income level, knowledge, risk attitudes, income protection and social influence effect on selection of life insurance policy. Population of the study was life insurance policy holders in Gampaha District. Data were collected through survey method and personally distributed questionnaires among 14 life insurance companies’ policy holders. Conclusion - This study is providing practical recommendations to insurer on understand customer decision when designing their insurance policy strategies regarding life insurance.Item The Impact of Internal Factors on Financial Performance: An Empirical Study in Life Insurance Industry in Sri Lanka(Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020) Wanshapala, H. B. R. I. M.; Gunasekera, A. L.Introduction - Insurance services are now being integrated into wider financial industry and the insurance sector plays an important role in service-based economy of Sri Lanka. The purpose of this paper is to examine The impact of internal factors on financial performance an empirical study in life insurance industry in Sri Lanka. The business world without insurance is unsustainable since risky business may not have the capacity to retain all kinds of risks in this ever-changing and uncertain global economy. Design/methodology/approach - Financial performance is measured through Return on Assets and four independent variables such as Age, Size, Leverage and Liquidity used for this study. Data for 10 life insurance companies 2015 to 2018 is analysed using Eviews. Required secondary data gathered though the Annual reports of each company. Findings - Internal factors of Age, Size, Leverage and Liquidity have a statistically significant impact on company performance. Among them, Age and liquidity have positive effect on ROA, while Firm size and Leverage have negative effect on ROA. Conclusion- By considering firm specific variables, this study provides some interesting new insights for a better understanding of the mechanisms that the impact of internal factors on financial performance an empirical study in life insurance industry in Sri Lanka. These findings will help for future studies relating to financial performance in life insurance company.Item Impact of Promotion Mix and Demographic Factors on Customer Buying Behaviour on Life Insurance Policies in Galle District(Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020) Punsara, E. D. B. S.; Gunasekera, A. L.Introduction – This study investigates the impact of Promotion Mix and Demographic Factors On Customer Buying Behavior On Life Insurance Policies in Galle District. Design/Methodology - The study based on a quantitative approach used primary data for the simple linear regression model. Entire life insurance policy holders are considered for the population, where 100 of policy holders are used as sample for the study. Findings - The promotion mix variables such as advertising, personal selling, sales promotion, direct selling has positive impact and demographic factors such as gender, age, level of education and monthly income has not impact to the customer buying behavior. Conclusion – Based on the finding of this study promotion mix, life insurance companies in Sri Lankan Insurance industry should focus on the sales promotion, advertising, personal selling and direct selling of promotion mix. These four factors have significant relationship with customer purchase intention on life insurance services in Galle district and also demographic factors has not any relationship with customer purchase intention on life insurance services in Galle district.Item Determinants of Demand for Life Insurance: Evidence from Colombo District(Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020) Divithotawela, M. M. S. M.; Gunasekera, A. L.Introduction – This study investigates the impact of determinants of demand and Demographic Factors On Customer demand on Life Insurance Policies in Colombo District. Design/Methodology - The study based on a quantitative approach used primary data for the multiple regression model. Entire life insurance policy holders are considered for the population, where 102 of policy holders are used as sample for the study. Findings - The determinants of demand variables such as Level of education, Income Level, Health factors and demographic factors have positive impact. Urbanization and Dependency ratio has not impact to the customer demand of life insurance. Conclusion – Based on the finding of this study life insurance companies in Sri Lankan Insurance industry should focus on the Health factors, middle level and high level of income people, high educated peoples to attract the life insurance policy. These three factors have significant relationship with demand on life insurance cover in Colombo district and also demographic factors have relationship with demand on life insurance policies in Colombo district.Item Board of Directors and Insurers Profitability: Evidence from Life Insurance Industry in Sri Lanka(Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020) Arachchi, W. A. N. U. K. W.; Gunasekera, A. L.Introduction – This study investigates the relationship of board of directors’ indicators and life insurers profitability in Sri Lanka for the period of 2015 to 2018. Design/ Methodology - The study is based on secondary quantitative data and descriptive statistics, correlation, regression analyse to analysed the data. All life insurance companies (13) in Sri Lanka was the population and sample compromising in 10 companies. Findings – The board of directors’ indicators such as board size, board meeting and board independence has a relationship with ROE and board size and board independence has relationship with ROA and no relationship with board meeting and ROA. Conclusions – Based on findings of this study board size, board meeting and board independence has a significant relationship with return on equity and board size, board meeting and board independence do not have a significant relationship with return on assets in life insurance companies in Sri Lanka.Item Factors Affecting Internet Banking on Customer Satisfaction: A Case Study Based on a Commercial Bank, Sri Lanka(Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020) Dankumbura, S. H.; Gunasekera, A. L.Introduction - Internet banking is a major role in banking industry and the regulatory body. The purpose of this study is to determine the factors affecting internet banking on customer satisfaction by considering customer awareness, security and privacy, and service quality. Design/Methodology/Approach - A survey was conducted for data collection through a pre-tested questionnaire distributed a one of Commercial Bank, Head office branch, Sri Lanka. The study follows the Simple random sampling method to collect data, the researcher has distributed 300 questionnaires and 284 responses have been received. Descriptive Statistics, Cronbach's alpha, Test of homogeneity of variance and Multiple Regression were used for data analysis and SPSS has been used as statistical software to analyse the survey data. Findings – According to the research findings majority of internet banking users belongs to the age group of 18-25 years. And also findings revealed that, customer awareness, security and privacy, and service quality affect internet banking customer satisfaction positively and significantly. Conclusion - The study fulfils the existing research gap in the area of service quality and other factors which are affecting to the internet banking. This research can help internet banking providers to know internet banking users’ opinion and also find the solutions through customers’ perspective. These findings will help for future studies relating to internet banking and customer satisfaction.Item Determinants of Non-Performing Loans in Sri Lankan Commercial Banks(Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020) Rajaguru, R.B.B.S.; Gunasekera, A. L.Introduction- Non-performing loans (NPLs) is considered major issue of the banking sector in any economy. Sri Lankan context non- performing loan is also a major risk of the financial sector. This study aims to examine the effect of bank specific determinants, corporate governance determinants and bank specific determinants on the non- performing loans of listed bank in Sri Lanka for the period of 2010 to 2019. Design/ Methodology/ Approach- This study is used ten listed licensed commercial banks in Sri Lanka as a sample. This study mainly has used secondary data collection methods. The study has considered bank size, loan growth rate, loan loss provision to gross loan, operating expenses to income ratio, gross domestic product growth, lending rate, inflation rate, gender diversity, board independence. The panel data regression method has been used to estimate the impact. Findings- The study finds that independent variable which are used in this research namely, loan growth rate, loan loss provision to gross loan, operating expenses to income ratio, lending ratio and gender diversity has significant influence on non- performing loans in Sri Lankan banking sector. Also finds that bank size, GDP growth rate, inflation rate and board independence has no significant influence on the non-performing loan level. Conclusion- The study Fulfils the existing research gap in the area of determinants of NPLs in Sri Lankan Banking Industry. These findings will help for future studies relating to Determinants of NPLs on NPL level.