IPRC - 2018
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/19163
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Item Impact of Newspaper Cartoons in the Creation of Public Opinion in Sri Lanka(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Madusanka, R.W.B.M.D.With the advent of journalism and the advancement of the newspaper, the beauty of the cartoons is among the diverse variations that the reader's appetite for developing. The newspaper cartoon is a comedy, communicating contemporary deep political terms to the reader. These political cartoon readership, especially with daily newspapers, has been augmented by the readership of the readers, which has led to the emergence of popular opinion. In this endeavor, Sri Lankan cartoonists have communicated their message creatively by communicating with a readers a conveying of a political message utilizing contemporary political characters and phenomena. What is the impact of political cartoons in the newspaper media on political influence? The aim of this study was to investigate. Primary and secondary data were used for this study. A polymer sample was used in the selection of samples. Questionnaires and interviews were used to collect primary data. Accordingly, in the first phase of the district, the districts of Sri Lanka are randomly selected from the districts of Kurunagala, and the Panduwasnuwara west divisional secretariat is randomly selected from the 30 divisional secretariats in the district. The third step was to randomly select twelve villages in the Divisional Secretariat Divisions of Panduwasnuwara, randomly selecting 100 individuals from each of the families reading each newspaper. A simple statistical method was used for quantitative data in the analysis of data and also detailed descriptive methods for the trading data. 82% of respondents found that newspapers' cartoon paintings can be obtained at a time when investigating contemporaneous political conditions in the country. In addition, 49% of respondents discovered that the reader's mind is awake and politically motivated by the cartoon's appeal, and that it has a simple and appealing cartoon. The other important fact revealed in this study is that the cartoons are interested in understanding the meaning of the term in a short time. 55% of respondents had the same opinionItem The Role of Social Media with Regard to ‘Time- Space Compression: With Special Reference to the Ethnic Conflict in Sri Lanka(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Latheef, F.S.Ethnic conflict is one of the biggest problems in the modern era. Since the World War II the history has showed us how media can be directly involved in ethnic conflicts. Sudan, Rwanda, Yugoslavia, UK-Northern Ireland, Spain, Chechnya, Turkey and Sri Lanka are current examples of these conflicts. The ethnic conflict in Sri Lanka showed a new dimension of conflicts that crippled the whole nation for a long time. In Sri Lanka, an un-armed conflict between major communities has caused mass human rights violations and loss of human lives and; strained the economy and damaged the environment. In this study, basically the following points will be examined: 1) what are the connections between ethnic conflict and the media; 2) how do Sri Lankan Social media framed the ethnic conflict; 3) what role do the Social media can play to prevent/resolve ethnic conflicts. The study also includes comparison of fundamental approaches of peace journalism, war journalism and reconciliation towards the Ethnic conflict. Although most of the examples brought by the literature review that shows what role the social media played in ethnic conflicts are negative. According to Preliminary data, in today’s conflicts media have a pivotal role to play, as an arena and as an actor in the political system. Influence of the media is closely related to the conflict dimensions pertaining to the communication of attitudes and perceptions that influence legitimacy and credibility in any political system. Social media operates on virtual world and given that it is not easy to control their usage due to its anonymity; we can only deal with the root causes. The root causes of ethnic hatred are historical injustices, lack of media objectivity in coverage, politics based on ethnic blocks, and economic injustices that exclude members of certain ethnic groups (KHRC REPORT, 2008). Some control policies can also be employed at secondary level to achieve some control, especially those that come at times of crisis. For example, closing up of all accounts (Such as Facebook accounts) disseminating ethnic hatred through the web hosts can safe a great deal. Social media violence can intensify and translate to physical war in future if not controlled. It can also be used to fuel already erupted violence and this can result to prolonged violence if not checked. Also from time to time, social media has created new dynamics in relation to ethnic conflict is Sri Lanka. Therefore, the author of this paper attempts to identify those dynamics. In the study will be conclude that the Social media can play a major effective, positive role to prevent or reconcile ethnic conflicts and to contribute to the post conflict resolution, reconciliation and peace buildingItem Contemporary Situation of Film Marketing Practice in Sri Lanka(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Ruwanpathirana, I.Film is an art form which is basically to entertain people through visual storytelling. On the other hand, it’s a business which has been a huge revenue driver in the entertainment industry. However, not all films succeed with high profit margins. Success of a film depends on various functions and Film Marketing is one of them. According to the Film Marketing hand book “any activity that assists a film in reaching its target audience at any time throughout its life” is called as Film Marketing. The main stages of activity in the film industry are development, production, post-production, distribution and exhibition and there is a need to focus on marketing in all of these stages. Despite the very high number of Sri Lankan film halls, audience and film sales are very low. However, a cinema without audience doesn’t make any sense. Having audience is considered as a requirement for prosperity and development of the movie industry. This is where the importance of marketing a movie emerges. The aim of this research was to study the contemporary situation of Film Marketing practice in Sri Lanka. The research was conducted as a systematic inquiry. Secondary data were articulated such as books, research articles, articles on journals, newspapers, web sites and these materials were sufficiently utilized for the analysis. Due to the lack of secondary data related to film marketing practice in Sri Lanka, primary data were collected by interviews. Ten film directors, five film producers and three academics who research on film industry in Sri Lanka were selected using purposive and judgmental sampling technique. The research revealed that though world’s most lucrative film industries (Bollywood, Hollywood) has provided interesting case studies for Film Marketing, many of Sri Lankans even those within the film industry, understand marketing activities as the creation of posters and trailers, advertising and promotional activities in advance of a film’s release. They have no idea about the bigger picture of Film Marketing. On the other hand, many film industry professionals do not regard what they do as marketing, although on a daily basis they are packaging each film and marketing it to a number of peopleItem An Analysis on the Impact of SMS News Alerts the Mismanaging Critical Environmental Attributes Sequential Pre-Disaster Warnings(19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018) Dahanayaka, T.Sri Lanka has been facing natural disasters like floods, landslides and etc, for a long time. A common feature of all disasters experienced in Sri Lanka is that they emanate from mismanaging the critical environmental attributes of the country by the Government and the people alike. Sri Lanka’s environmental resources such as forests, water, rivers and wetlands deserve careful attention and protection as they form the basis of life of a nation. Severe deforestation still occurs in Sri Lanka and the UN estimated that 8,000 ha of forest are cleared every year even now. Corruption, mismanagement and covert and overt support by politicians exacerbate this destruction. Climate change, droughts and floods are closely related to deforestation and people and politicians are all culpable in this tragedy. Ancient people could find out disasters by observing the sky or environmental changes or behavioral of the animals. After that the department of Meteorology issues early warning to the public using electronic media before disasters occur. Electronic media adverted their excessive biography for communicable aspect to all people in one time about pre – Disaster warnings. There are many electronic media activated SMS News Alerts system via mobile phones. People can get breaking news direct to their phone via SMS, or they can call to hear about the latest events. This essential service helps to people keep in touch with what’s happening in Sri Lanka and around the world in the language of their choice. News Alert mean; state of careful watching and readiness especially for danger or opportunity, an alarm or other signal of danger, a state of careful watching and readiness especially for danger or opportunity. This research attempts to find out the potential of SMS News Alert in the communication of pre disaster warnings to the public. Although this is the main objective, it also tries to find out a what Sensory SMS News Alert System has spread in Sri Lanka. Methods like questionnaire and Interviews have been used to achieve these objectives. Hambantota, Matara, Kalutara and Anuradhapura districts selected in order of priority based on frequency of disasters occurring. 25 persons were selected randomly in each district. So far the early warning messages had been sent targeting only the key persons. Therefore, the overall purpose of this research is to find out how this method can be expanded, to send messages to the community as a whole. During the research it could be understood that people disbelieve of cause about early warning SMS News System, and these systems had not reached the society effectively