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End date: 2021Subject: search.filters.subject.Sri Lanka

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    The Behaviour of Stock Prices of Sri Lankan Hotel and Travel Sector Companies: A comparison of Civil War and Easter Attack 2019
    (Department of Accountancy, University of Kelaniya, Sri Lanka., 2021) Kodithuwakku, K. A. S. S.; Samarakoon, S. M. R. K.
    This paper investigates the impact of the Civil War and the Easter Attack 2019 on the Hotel and Travel Sector, employing the Event Study Methodology that is widely used and free from deliberate interferences. The Market Model is applied to calculate the Expected Returns (Rit) by taking daily data for closing share prices of overall forty-one (41) listed companies under the Hotel and Travel sector in Colombo Stock Exchange by the particular event dates while the daily All Share Price Indices (ASPI) are considered as the market return (Rmt). The event timeline is specified considering 41 days' event window and 80 days before the event window for the estimation window. The market model is mainly based on the Ordinary Least Square (OLS) Method for estimating parameters. For analysing data, graphical analysis and t-test analysis are necessarily applied. This study concludes that terrorism is the event capable of creating an unfavourable impact on the value of the Hotel and Travel Sector companies. Especially, the Hotel and Travel Sector has provided no evidence for the semi-strong form efficiency. Further, the Hotel and Travel Sector of Sri Lanka has been adversely affected by Easter Attack 2019, collapsing the favourable economic condition developed for 10 years after the brutal Civil war. Ultimately, this study recommends getting an idea of how to upgrade the mechanism of an efficient market, which provides a platform for investors who trade securities to keep the Hotel and Travel Sector investment flow healthy and stable.
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    Sustainability Reporting and Company Financial Performance: Evidence from an Emerging Market
    (Department of Accountancy, University of Kelaniya, Sri Lanka., 2021) Eranga, W. A.; Wijesinghe, M. R. P.
    The main objective of this study is to examine the level of compliance to the sustainability practices and investigate the impact of sustainability reporting on the financial performance of Public Listed Companies in Sri Lanka. Sustainability disclosures were measured using social, economic, and environmental sustainability initiatives, and the company performance was measured through Return on Equity (ROE), Return on Assets (ROA), and Return on Sales (ROS). The study becomes original by applying an appropriate index to measure the sustainability reporting compared to the existing indexes used in Sri Lanka and applying the latest GRI 20 guidelines. In addition, the panel data regression model was employed to analyse the data from 2012 to 2019. The results suggest that social sustainability reporting has a significant positive impact on company performance measured through ROE. Henceforth, company managers, directors, and investors should focus more on fulfilling and considering the Social Sustainability Guidelines.
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    Impact of Behavioural Intention on E-Wallet Usage During Covid-19 Period: A Study from Sri Lanka
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Jesuthasan, S.; Umakanth, N.
    In recent years, there is a noticeable increase in cashless transactions due to financial technology development. With the enhancement of fin-tech products like e-wallet, most consumers shift from cash-based transactions to cashless. In particular, locked down Citizens of the country had no other choice than to stay at home due to the COVID-19 pandemic in Sri Lanka. The social distancing and avoidance of physical touch were the significant measures to escape from the COVID-19 virus. The use of digital transactions and electronic cash transfers was encouraged in every nook and corner of the country. The present empirical study aimed to investigate the significant predictors of behavioral intention on e-wallet usage during the COVID-19 period. This study adopted a practical research design to the online survey method to gather e-wallet users' perceptions in the study area by applying an extended technology acceptance model (TAM). The present study follows the quantitative approach to gathering data from 500 respondents using a Google Form. And collected data were analyzed using the regression model. The results indicate that Attitude, perceived usefulness, perceived ease of use, perceived cost, perceived Risk, and COVID – 19 are the positive and significant predictors of e-wallet usage. In contrast, perceived usefulness, Subjective norms, and facilitating conditions do not significantly influence e-wallet usage. Further, e-wallets usage should be encouraged to avoid unnecessary visits to banks, implement social distancing, avoid physical touch while exchanging cash amid the COVID-19 pandemic in Sri Lanka and create a positive attitude among citizens of the country towards the adoption of a cashless economy. Finally, this study helps the digital marketplace's service providers understand the usefulness of using e-wallet for transaction purposes.
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    Factors Impact on Consumer Credit Card Usage Behaviour: Evidence from Sri Lanka
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) De Silva, L. G. R. V.; Patabendige, S. S. J.
    Credit cards are widely popular financial product around the world which is attached to consumer’s daily lifestyle. Credit cards are used for all sorts of payments by consumers based on their requirements. Consumer credit card usage is differing from person to person hence this study examines the factor’s that impact on consumer credit card usage behavior in Sri Lanka. The study was conducted in the western province where the primary data for the survey was collected through a self-completed questionnaire which was distributed among 100 diverse credit card users. The sample of 100 respondents was selected through the convenient sampling technique and collected data were analyzed using a regression model and correlation analysis. This study finds a significant positive relationship between credit card attributes and credit card usage. A similar relationship was evident for social status and lifestyle variable and psychographic variable. Based on the results; credit card attributes emerged as the prominent factor impact on credit card use among Sri Lankan consumers. Further, the factors considered under this study were based on the research model developed under the conceptual framework. Whereas there are many other factors that could have influenced consumer credit card usage behavior. The findings of this study are very much helpful for the credit card issuers to structure their marketing strategies and to enhance the market share of credit card market. Similarly, this research will assist in changing the revenue structure of the credit card business.
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    Impact of Brand Citizenship Factors towards Customer Perception: A Conceptual Review on Non-Banking Financial Services Sector of Sri Lanka
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Jayampathi, G. A. S.; Weerasiri, R. A. S.
    The Main objective of the concept paper is to review of brand citizenship factors relates to customer perception. A special attention is paid to matters pertaining to the non-banking financial services sector in Sri Lanka. In order for the leasing industry to survive in a competitive market, all firms need to understand customers who are more inclined to reconsider their relationship with other paroral players and competitors. Marketing experts focus on investigating the factors that create and increase consumer value in this new light. Organizations sustain their competitive advantage though differentiation strategy and cost leadership. Employee’s brand behavior would be the best practices for brand differentiation. Inline within, scholars appreciate the concept of Brand Citizenship Behavior (BCB) as one of the theoretical contents that addressee’s customer perception. Most organizations are to maintain balance standpoint in brand citizenship management which highlights both external and internal brand management Sri Lanka is also a noted context whereas financial services apply such motivational strategies to train and retain brand committed salesforce. But organizations in the financial leasing sector still faces intensive issues for the customer perception due to on revelry competition among the parallel players and the competitors. This paper reviews how theoretical and empirical contributions address customer perception whilst special attention is made on non-banking financial services sector in Sri Lanka. Alongside, authors used a deductive approach so doing paper associated academic works and industry related publications to support arguments and discussions. A summarized discussion was made whilst key insights are concluded with future research suggestions.
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    Impact of Dynamic Capabilities on Global Mind-set: The Case of ICT Start-ups in Sri Lanka
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Jayasuriya, C. H.; Perera, G. A. T. R.
    The purpose of this study is to explore how firm-level dynamic capabilities influence the level of firms’ global mindset in information and communication technology (ICT) startups in Sri Lanka. Based on the literature on dynamic capabilities and global mindset, the impact of dynamic capabilities on global mindset is tested empirically on a sample of 295 Sri Lankan ICT start-up firms using structural equation modeling (SEM) analysis technique to find whether if there is any difference of the impact from sensing dynamic capabilities, seizing capabilities and reconfiguration capabilities on the global mindset. The results show a positive significant impact of the sensing, seizing and reconfiguration capabilities on the global mindset in ICT startups in Sri Lanka. However, among three different but theoretically interrelated capabilities, seizing and reconfiguration dynamic capabilities have shown the strongest impact on the global mindset. This study contributes to the emerging literature of global mindset in the international business and to strategic management literature by understanding the global mindset through the lenses of dynamic capabilities as organizational level contingencies.
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    Innovation and its Impact on Consumer Brand Equity: With Evidence from Modern Trade Industry in Colombo, Sri Lanka
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Liyanage, O. N. N.; Wanninayake, W. M. C. B.
    Innovations enable organizations to introduce novel products and services to its customers. However, within the Modern Trade Industry in Sri Lanka, firms deploy innovations, yet if that is influencing firms establish greater relationships with its customer’s, remains unclear. Similarly, firms focus greatly upon consumer-based brand equity within the modern trade industry but there are no sufficient empirical studies to confirm the contribution of innovation for enhancing consumer based brand equity in modern trade environment. Therefore, the purpose of this study is to investigate the innovation on consumer based brand equity in modern trade sector in Sri Lanka. Literature suggests that concept of innovation is formed using innovative outcomes and innovative planning. Hence authors used these two dimensions that form innovation as independent variables to determine the consumer-based brand equity. The research was designed as quantitative research based on positivist paradigm and data were collected through a survey. Accordingly, 280 self-administered questionnaires, were obtained from respondents who are modern trade consumers in Colombo, Sri Lanka. The collected data were analyzed by using both descriptive and inferential statistics tools. PLS-SEM was employed as the main measurement model for testing hypothesis by using Smart-PLS 3 as the main analytical software. The findings revealed that innovation as an outcome and innovative planning, both can significantly influence upon consumer-based brand equity. Hence, authors suggest management of modern trade retailers to develop innovative technology driven retail platform to provide pleasant shopping experience to the customers with the purpose of improving consumer-based brand equity. Authors suggests future researches to investigate the impact of leadership on the implementation of innovations within the modern trade retailers in Sri Lankan context.
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    Evaluation of Solid Food Waste Management Strategies in Estate Schools in Sri Lanka and Its Environmental Impact
    (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2020) Kandegama, W. M. W. W.; Kumara, I. P. W. A. V.; Karunarathne, K. H. M. I.
    Food wastes (FW) has become a crucial global issues. Food production should be increased substantially to meet the need of growing population, high tendency of spoilage and consumer preference are some of the main reasons for food waste. FW predominantly happen in public places such as hotels, hospitals and industrial parks. FW in Sri Lanka, several institutes can be highlighted including schools. 10194 government schools and 80 registered private school chains are functioning throughout the country. In which, total population including both students and teachers are over 4.5 million. Thus, handling large quantity of food in schools, leads to generate huge quantities of FW and it directly affect to the national economy. Therefore, this qualitative research was designed and implemented to determine reasons for FW and evaluate the efficiency of existing FW handling strategies in schools. The data were collected from 12 schools in each educational zone at Kegalle and Kurunegala, through a survey from teachers and students. Majority of students were provided homemade breakfast in both zones, further 20.92% of students in Kegalle and 37.21% of students in Kurunegala have wasted food with some percentage of breakfast daily. In addition, plate waste of free breakfast provided by school was identified as 20.31% of students and 24.62% of students in Kegalle and Kurunegala areas respectively. Free lunch was provided schools only in Kegalle educational zone and among those who was fed from school meal; 37.5% of students have wasted food in various percentages. Majority of students have brought lunch from home and 26.51% of students in Kegalle and 26.12% of students in Kurunegala thrown some amount of lunch daily. FW was comparatively high, when meals provided from school. Further, study revealed that most of school have not established an effective FW handling system within the premises. Therefore, a systematic programs should be implemented to control food wastes. In addition, awareness programs should be carried out to educate students to minimize FW. It is necessary to investigate the reasons for wasting large quantities from school meal. Finally, a national campaign on “Stop Food Waste” should be launched for school community to create a sustainable environmental development with appropriate mechanisms of school and family education.
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    A Review on E-Banking Adoption in the Context of E-Service Quality
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2019) Gayan Nayanajith, D. A.; Weerasiri, R. A. S.; Damunupola, K. A.
    Fast-paced expansion of information and communication technology (ICT) revolutionizes different facets of contemporary human life and global economic landscape to a greater extent. Within technological transformation arena, retail financial services which includes retail banking activities performs a pivotal role. Technological advancement and internet facilities have demanded rapid changes radically in the financial services sector service delivery. E-banking facilitates bank customers to engage in an array of banking services via banks’ official websites. Amidst these changes e-banking adoption has gained limelight as a researchable notion owing to challenges attributed in different markets and country contexts. This article review founded on the concept of e-banking adaption in line with theoretic and empirical discussions. Hence, literature review was exploited as the main research tool. Research paper attempted to introduce practice related insights by discussing cases that were found within the domain of e-banking adoption. Article is organized as a concept paper to emphasize some of the case evidences with special reference to consumer electronic banking whilst arguments have been supported empirically. Importance of customer awareness, innovativeness, service quality, trust and security aspects related to e-services and prioritizing of marketing to motivate adoption of e-banking solutions has been unveiled by the discussions. In conclusion, paper postulates directions for the future researches in line with empirical justifications.
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    Impact of Celebrity Brand Endorsement on Consumer Buying Behaviour on Modern Trade in Sri Lanka
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2019) Udovita, P. V. M. V. D.
    This paper has been developed as a conceptual paper by rationalizing the existing literature sources to build arguments on two main concepts namely Celebrity Endorsement and consumer brand behaviour on Sri Lankan modern trade industry. This study is specially focused on Sri Lankan modern trade sector which has remarked a significant position in the local economy. It shows a higher degree of contribution in the practical scenario of celebrity endorsements in the Sri Lankan modern trade industry, but empirical knowledge is lack to investigate how celebrity endorsements works in modern trade industry branding perspectives. The study based on empirical studies basing the Tears model by Shimp (2003) indicated that trustworthiness, expertise, attractiveness, respect of the celebrity are key factors that impact on celebrity endorsement. Finally, it concludes the paper with some research directions and priorities for the future studies.