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    Impact of Employer Branding on Job Satisfaction: with Special Reference to Insurance Company
    (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2013) Mendis, M.V.S.; Wanigasekera, W.M.S.K.
    Employer branding is relatively a new terminology for many companies in Sri Lanka, but it is becoming more important to today’s businesses. The prime focus of this study was to investigate the relationship between employer branding and executive level employees’ job satisfaction in AIA Insurance Lanka PLC. Seventy executive level employees were systematically sampled for the study. Employer branding is measured by using three dimensions such as economic value, development value and social value. Data were gathered through standardized questionnaire method and for the purpose of hypothesis testing, correlation and simple regression analysis were used by the researchers. Data were analyzed through Statistical Package for Social Sciences 20.0 version software to find out the relationship between variables. The results of the study suggest that there is significant positive relationship between employer branding and executive level employees’ job satisfaction in AIA Insurance Lanka PLC. It was therefore suggested that organization must be a great place to work in order to enable employees to feel satisfied and remain in the organization.
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    The Nexus between Work-Life Conflict and Job Satisfaction: Evidence from Network and System Integration Industry in Sri Lanka
    (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2014) Wijesekare, N.; Weligamage, S.
    Work life conflict is an inter role conflict that arises due to conflicting roles required by organization and from one’s family. Objective of this study is to investigate the impact of work life conflict on job satisfaction of employees in Network and System Integration industry in Sri Lanka. Data for the study was from 147 employees working in different Network and System Integration organizations of Sri Lanka using structured questionnaire. Correlation analysis was used to find the association between identified variables of the study. Findings revealed that job satisfaction is significantly negatively correlated with Family to Work interference and Stress. However, the correlation of Work to Family Interference and working hours are positive and insignificant which shows that these two variables does not affect the job satisfaction of the employees in Network and System Integration Industry. The findings of the study suggest that work family conflict and job satisfaction becomes an increasingly important concern for organizations when focusing on the issue of developing employees in the changing global and regional scenario. Information Technology organizations should come up with effective and efficient work – life balance policies and programs and foster an organizational culture that supports the use of available policies is also of great importance. This will help to reduce the work – life conflict for employees in Network and System Integration Industry