International Conference on Library and Information Management (ICLIM)

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Author: search.filters.author.Aravind, S.Subject: search.filters.subject.Academic libraries

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    Higher Education Scenarios, New Media and Connecting With Modern Researchers: Issues and Challenges for Indian Academic Libraries
    (3rd International Conference on Library and Information Management, Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019) Rao, K.S.; Aravind, S.
    At present users are empowered with an unbelievable amount of information, allowing them to thoroughly research their requirements before contacting a library. Today libraries are experimenting on with how to market library services and information products through established and emerging online platforms. Emerging citizen journalism and new media information marketing encompasses different mediums, including display advertising, content marketing, mobile apps and social media promotions. The crucial objective of this new strategy is how best libraries can reach their users, service impact and attracting users to library brand. Even though libraries are pro-actively engulfing these new online platforms in several areas of library such as library communications, marketing of information, brand creation, impact analysis etc., there are several other untouched areas which need to be tested and tried to exploit full potential of new media.
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    New Dimensions of Users Needs in Academic Libraries: Indian Perspectives.
    (Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya,Sri Lanka., 2017) Muthumari, P.; Chinnasamy, K.; Aravind, S.
    This paper mainly focused on identifying the demand of the library user’s in several aspects. Particularly, gathering information from various types of sources such as print, electronic and digital resources is diverse from individual user. At present scope of academic institutions introduce new courses for demands of the society. In this scenario library users of the institutions are also eager to enrich the knowledge in subject as well as apart from curriculum for their survival. Therefore, they expect more from libraries especially in the part of resource for update their knowledge. Even though the responsibility of the library professionals is help to access information from different type of resources like print or electronic.