International Conference on the Humanities (ICH)
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Item Overcoming fissures in adopting Digital Humanities in ESL classrooms: A hybridized approach.(International Conference on the Humanities (ICH), 2017 Faculty of Humanities, University of Kelaniya, Sri Lanka., 2017) Abeysinghe, A.Digital humanities have changed human perceptions about domains of traditional humanity principles as data is becoming more preferable over literature. The role of this transformation has created a digitized culture in the way humans handle information and this trend has become a massive boom in ESL (English as a Second Language) based e-learning centres. With the development of Information Communication Technology (ICT), using digital humanities in ESL classes is essential to make language teaching and learning interesting and interactive as teachers can use web-based stories, computer games, podcasting, listening to online news and use of weblogs to encourage students to learn the language. These practices change students’ learning processes in the ESL classroom because they can use a multiplicity of communication channels and social networking in their learning process to encourage and make language learning interesting. Nevertheless, learning English in a digital culture has caused learners in hasty hitherto futile adoption of e-learning materials causing a snag in this embrace. Potential solutions to these include a hybridized culture whereby students gain sufficient knowledge via traditional practices and later using online resources as verification systems for their productiveness, using online chats and participating in forums and virtual classrooms with online mentors and preferring materials with minimum presentational designs over high graphic content. Therefore, this research paper describes how this hybridized approach could be implemented using quantitative analysis acquired through ESL student sampling. Then questionnaires and surveys are used to identify how contemporary students perceive this transformation. Then a system that could be implemented in all demographic and socio-cultural background is presented. Finally, this system’s productivity is evaluated and fine-tuned.Item Mastering Cognitive Computing as a tool for Information Design in E-marketing Strategies.(International Conference on the Humanities (ICH), 2017 Faculty of Humanities, University of Kelaniya, Sri Lanka., 2017) Abeysinghe, A.The emergence of the paradigm of Internet marketing (E-marketing) has created new avenues in marketing strategies required for the Internet age. While traditional marketing strategies are replaced by Internet based strategies, a parallel transition in information design and representation has been a cornerstone in E-business ventures. Ephemeral buyer perception towards the current volatile market creates an urgency to identify what cognitive skills are required by marketers to successfully design marketing strategies and how information should be represented. Cognitive computing using artificial intelligence is a prospective solution where customer behavior could be observed and suitable strategies towards promoting content could be designed. This research paper thus focuses on how cognitive computing could be applied in an E-marketing context to design and represent information. The research uses an online survey as the source of gathering public opinion about existing E-marketing techniques. Then, the research identifies weaknesses in current E-marketing standards with respect to social media marketing and search engine marketing (SEM) techniques. Information gathered from survey results and recommended approaches to overcome aforementioned weaknesses are then processed using learning algorithms to choose appropriate information design concepts for the chosen target market based on user age, internet literacy and purpose of using E-marketing resources. The research further explores the magnitude to which cognitive computing is currently used in websites and mobile apps associated with E-marketing and provides recommendations on how the gap between existing standards and user perception could be abated to successfully apply the prospects of information design towards E-marketing.