Commerce and Management
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Item Impact of Sustainable Logistics Practices on Organizational Performance of Large-Scale Companies in Sri Lanka(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Paranavithana, B.N.; Senadheera, T.H.; Nandana, T.A.S. Madawa; Liyanaarachchi, L.A.D.P.K.; Herath, H.M.R.P.; Wijenayake, S.I.Present day business environment evolves globally and competitively than the past eras with shorter or small life cycles and less time to market. Further, modern consumers are well experienced and well informed of the market they are dealing with. Consumers orientation towards environmental impact and sustainability has also increased. Therefore, the organizations are giving more attention and value to the environmentally friendly products and activities that are initiated by their companies. Introduction of Sustainable Logistics Practices (SLP) is another strategy organization use to achieve their sustainability and stability goals (Gunarathne & Priyashani, 2018). Yet, there is a lack of evidence in the Sri Lankan context on the impact of sustainable logistics practices with organizational performance (Zhu & Sarkis, 2004). Thus, this study is aiming at investigating the impact of sustainable logistics practices on organizational performance of large-scale companies in Sri Lanka. Apart from the subject and the industry, many researchers have used a specific geographical area as a criterion to decide the scope. However, here authors have mainly focused on the industry because it would give a clear and unbiased result because the authors have also specifically taken the companies, which, ISO 14000 certified, where they are mostly large-scale organizations located all around Sri Lanka. This research uses a quantitative testing approach, with the deductive reasoning approach. A cross sectional study was carried out with a sample of 127 large scale companies selected out of a total population of 193. Sample size was determined by using Krejcie and Morgan sampling calculation. The data collection tool was a questionnaire. To test the six hypotheses developed with six independent variables (Green Warehouse Management, Green Transportation, Green Procurement, Green Office Management, Green Packaging Management, and Reverse Logistics), PLS-SEM was used with SmartPls and SPSS tools. Data supports all the hypotheses except one hypothesis was supported by. Therefore, according to the research findings, green transportation has no impact on organizational performance but other independent variables have influenced organizational performance. Thus, the findings of this study provides significant and insightful implications to the supply chain and logistics professionals and practitioners to improve their performances.Item Gender of the Consumer and Service Quality(2009) Herath, H.M.R.P.; Wanninayake, W.M.C.B.Banking and financial services are a demand,driven industry; which constitute an important part of the services iLn.MduwsotLrryJ.. tMfr@antLy! tr9e6g@ulLaqt.ovrrJy,, ns.ttrwuLctwtu,uraL l a@nr.dql iLg?ct htLnrLoUloLUgSiccLaqlL acthruatnLg5ec)s thaauvvce tLaukLeernL PpLliUcLev wyvLitLhtLiLnt, tLhItec wwuolrLlud Management, banking industry, in line with the trend towards a rfuire integrated global banking environment.The banking Faculty of commerce sector in Sri Lanka grew rapidly in the recent years. Services sector accounts 56.2Vo of Gross Domestic and. Management Product in Sri Lankan economy which is the highest in all sectors where as the financial services which ,, . studies' includes banking industry contribute 9.7vo to total Gross Domestic Producti Furthir in Sri tan*a, fi";";;"luniversiry "'rf:':::o:: system of the country mninly depends on banking system because banking sector represents o share of 70.8?o of total financial system of the economy. The rapidly changing and highly competitive environment which banks are forced to operate within are pushing them to rethink about their attitude towards customer satisfoction and optimization of service quality. Therefore identifying the significance of the gender of the consumers' on the evaluation of service quality in the retail commercial banking industry of Sri lnnka is significantly important. Further it is worth to identifu whether there is any dffirence based on the gender of the consumers on evaluation of service quality of the banks that they are dealing with. Based on the stratified sampling technique 150 consumers were selected as the sample. The scope of the study was retail consumers of private and public commercial banks situated in the Gampaha district, who have been dealing with those particular banlcs more than two years. Survey method used to gather primary data and it was developed on SERVQUAL model of sewice quality. The gathered data were analyzed using ANOVA andfindings showed that there is no any dffirence among the consumer groups based on their gender in terms of evaluation of service quality provided by the banks.Item A case study approach on impact of branding on society in Sri Lankan context(Kalasalingam University, 2008) Herath, H.M.R.P.In the Sri Lankan context the explored area of branding literature is relatively very low. r Nowadays the brands are marketed to the customers not the products. The customers are brand seekers not the product seekers. They are willing to pay premium prices for their favourable brands than the average brands. Today's customer is more sophisticated and challenging due to the unlimited exposure of information with the development of information communication Technology. Thereby it has become a challenge to the marketers when it come6 to differentiate their products from other similar products. How it has been solved is through creating a distinguish name, symbol, logo or combination of them which is known as a brand. The organizations are ready to spend any amount of money in order to improve their brand image because it is an investment for the organization rather than a merely expenditure. I4lhen it is looked at a brand from the organizational point of view, brand equity is a most important asset it their balance sheet. Hence the situation is so, the impact that the brands are made on the day to day lives of the customers is relevant to measure to look at the same phenomenon from the societal point of view.